Joe Duck

Have Blog. Will Travel.

Google Custom Seach Engine = Brilliant! CSE Troubleshooting Tips

The Google Custom Search allows a simple addition of code to your site that creates a customized search engine run by Google.   This is often added via your adsense account (under ads / search) and it is a brilliant way to add search to you site that helps monetize your peeps with google advertising placed next to a list of your web pages.

HOWEVER I just spent a bit too much time fixing a simple problem so I thought I’d start a list of Google Custom Search Troubleshooting tips:

ONE:  It’ll only show indexed content so be sure to create a sitemap for Google. Also a good idea to place some links to your pages from other sites  so Google can find them more easily.

TWO:

be sure to add  *.*  to the specific URLs you want to custom search.     For our RetireUSA retirement custom search I needed to add this to the URLs box to make sure it picked up all of our indexed content:

http://www.retireusa.net/*.*

http://blog.retireusa.net/*.*

Check out our Retirement Search tomorrow at RetireUSA.net

December 27, 2011 Posted by | retirement, search | 1 Comment

Merry Christmas to All

Wishing everybody a merry Christmas. May 2012 bring peace and prosperity to you and yours.

December 24, 2011 Posted by | not yet categorized | , , | 2 Comments

Affiliate West Summit Contest from Shoemoney

Dear Staff of Shoemoney (SOSs), Shoemoney, and fellow Affiliate Americans -

Honestly you probably will not  and probably should not  choose me for the Shoemoney Affiliate Summit West Contest.

Don’t get me wrong, I’m a pretty good guy, fun to hang out with, and fairly well informed.   Heck, I might even have a few tricks of the trade you haven’t heard about, although I’ve always been impressed with Shoemoney’s well informed, no-nonsense, experimental approaches to internet marketing, particularly his very clever experiments with Facebook advertising a few years back that were very cleverly written up in a powerpoint for, I think, an Affiliate Summit conference.

I also appreciate how Shoemoney and other world class search marketing fellows like Aaron WallDave Naylor, and Todd Malicoat will share a lot of valuable insight and information both at conferences and online, even to those who don’t buy their stuff.    These are smart and clever guys and prospective internet marketing folks should listen to what they have to say, though they should also be aware that “hype” is very much a part of that business and very few people are able to make a good online living regardless of their approaches.   Most of the folks who do have been around a long, long time and benefit from old websites with high authority and the free Google traffic this provides to them.   Before you spend much money on advice you should read the free stuff, especially the single best source for search optimization and search penalties – Matt Cutts blog.   Matt is a great guy and is Google’s spam cop.   You  cross his search optimizing advice at your own peril.  Believe me, I know this from a lot of experience with many sites  over many years.

So even though I’m well aware of Shoe’s great personal success I’m generally skeptical that his good advice will transfers well to the degree others need to make enough money online to drop the day job.    You’ll be hard pressed to convince me otherwise which is probably the main reason I should NOT win this contest – however it shakes out I’ll blog the results honestly.

Another reason is that I’m already scheduled to fly to Vegas for the Consumer Electronics Show – CES 2012 – on the 9th.   I’ll be reporting that conference for my tech blog “ Technology Report ” as I have been for several years.  Of course since I’ve never been to an Affiliate Summit I would change my flight to a bit earlier to hang with the Shoemoney Man.   I have a lot of questions for him about my modestly successful internet projects and some upcoming ones and how affilations (vs Google Adsense) might help improve our bottom line.

Another reason I’m a bad choice is that I’m already doing pretty well with my online ventures.  Nothing amazing yet, but we do OK with a US History website, US Travel site, and a really neat new Retirement planning project I’m finishing up right now.    As much as I’d like more advice from Shoe and his clever staff, it might be better used on somebody who is just starting out.

Oh, there is ONE reason you SHOULD choose me for the contest.  If I win I will consider Shoemoney’s expert advice enough reward for me and I will donate *all* the proceeds to my favorite charity “Room to Read“.  They build libraries and schools in poor countries and are simply an awesome way for those of us lucky enough to live here to give back a little and help make the world a better and safer place.

This donation will include any blackjack winnings.   All I’d ask from Shoe and the great Shoemoney gang would be to help me promote Room to Read however he sees fit.

So, there you have it!    Good luck to everybody with the Affiliate Summit Shoemoney contest and, win or lose, I hope to see you in Vegas baby!

Joe Duck / Joe Hunkins

December 22, 2011 Posted by | advertising, CES, Las Vegas, Room to Read, search, SEO | , , , | Leave a Comment

You’ll probably want to ignore this post unless you are … Googlebot! Or Retired. Or a Retired Googlebot?

Retirement | Poudre Property Services | Cadence Bank |   UT Medical Group | Eskaton | Palm Springs Family Care Center

OK, so this is kind of clever and kind of pathetic all at the same time.    Google can take too long to index new content, but Joe Duck has good “authority” with Google (ie Google knows the blog is legitimate, regularly updated, and thus sort of assumes it’s actually read by real people who are breathing real globally warmed earthly air).   Links from this blog are therefore often “indexed” by Google, which again reasonably assumes those links are not spammy junk.    Often Googlebot will “follow” the links at those links in an effort to fully index and rank new content as it pours online.

We have a great new project launching any minute now called “RetireUSA.net”   The idea is a database of Retirement related information, organized by about 250 popular retirement city / regions across the United States.

So Googlebot, please start indexing our thousands of records at Retire USA!   Thanks Google!     Any humans reading NOTE that these records will be changed and improved over the co ming weeks as I complete the templates for this project.    The  index or “home page” will soon have a clickable map of states from which Retirement folks can drill down to cities of interest and from there to categories of interest.   We’re also enlisting quite a few folks to help with the blog portion which will feature writing about retirement issues from experts all over the country.

If you are interested in writing about Retirement issues such as travel, retirement communities, real estate, or travel please send me an email at jhunkins@gmail.com.  These are NOT paid positions but fame may await you if we succeed … and you are patient …

We’ve faced many challenges

December 21, 2011 Posted by | retirement | Leave a Comment

Got Bias? Does Bill Moyers ?

I’m having a great discussion with my good pal Keith about whether Bill Moyers is “biased”.   I think Bill Moyers has become an authoritative and articulate spokesperson for the mainstream American left.   To me, that is almost the definition of bias.   I like Moyers and agree with him on many topics  (see below) but I don’t like his virulently anti-corporate & anti-republican stridency.

Wild speculation Dept:   I think Moyers’ stridency is largely an overreaction to the guilt he feels about his prominent role during the Johnson Administration as Press Secretary. There, he helped with deceptions and promotion of the many illegal US activities in Vietnam.   Ironically I think I’d  cut him a lot more slack on this than he  would now that I’ve come to realize how well regarded the USA was by most of the Vietnamese people.

What do YOU think?  What is media bias?   Glenn Beck’s and Rush Limbaugh commentary is clearly a great example of right wing bias – could anybody disagree with that?

In my view, Wikipedia is often an excellent example of media approaching an *unbiased* standard.  Typically WikiP presents a lot of facts and then a very balanced discussion of the opinions about a thing or a person.   For contentious issues (e.g. Israel stuff) they often close the page to freewheeling edits but then provide a forum for people to rant or disagree, but that’s separated from the more reasoned analysis of the pages.

Here’s an excellent bio and, IMHO, a very good example of an unbiased discussion of Mr. Bill.    Wikipedia.org on Bill_Moyers

To me the article strongly supports the notion that he’s an authoritative and articulate spokesperson for the mainstream American left.   How can this not be called …  bias?   I’d agree Moyers’ views are not born of ignorant opportunistic nonsense like, say, Rush Limbaugh or Glenn Beck’s views, but like those ignorant dudes Moyers also has strongly held opinions that seriously color his perceptions of many issues.

How does religion affect one’s world view?   My jury is still out on how much religious beliefs will color somebody’s reporting and commentary.   For a “progressive Christian” like Moyers  the world’s going to be seen very differently than for a Muslim, Buddhist, or Jew.    Is this bias and if so how does it influence reporting and commentary?

Help me out here – give examples of some biased *left wing* US commentary and why you think it’s biased.   How are you calibrating “American left and right”?

Surely we should not suggest that bias relates to agreement with OUR OWN ideas?   Don’t call me Shirley!

I would strongly agree with Bill Moyers on many topics – support for gay marriage, on promoting health and education internationally, on a progressive foreign policy, and many other things, but I share his “left bias” on those topics even as I don’t share it on economic topics.

But to me this political and economic view convergence/divergence is completely SEPARATE from the issue of bias!    I think I like the idea of folks reporting their political stances and then working to report as best as they can rather than trying to maintain the pretense of “no bias at all”.

I actually cite most of the reporting of big outlets as examples of fairly politically unbiased media reporting, though story selection leans to the superficial in all cases.

Biased outlets where there are political content constraints from above – FOX and Al Jazeera come to mind – are still pretty good on most topics.  Clearly they show some bias by *omission* of important stories.  On Fox we won’t see much favorable coverage of President Obama and on Al Jazeera we won’t tend to see a lot of negative discussion about theocracies and sharia law and abuses of power and wealth by those in power.

Fox is, to me, the definitively biased source but this is mostly in terms of the nonsense commentary from their foolish pundits like Sean Hannity.  Much of the news coverage by Anchors like Shepard Smith is actually fine in terms of reporting the facts on the ground without much political spin.

Standouts to me as “fairly non biased” reporting:
Most BBC non-UK coverage. In general the BBC seems remarkably unbiased to my way of thinking .
Charlie Rose (PBS and CBS)

Jim Lehrer (PBS)

Ray Suarez (PBS – I think he’s one of the best in the world at concealing his opinions).

FYI a huge standouts as “biased left” even as she’s one of my favorite pundits because she’s so sharp and funny is Rachel Maddow (MSNBC).

“Clearly biased right” would be Glenn Beck, Limbaugh, Hannity.
Mainstream Anchors like Brian O’Neil, Katic Couric, Anderson Cooper, etc, etc?   I don’t really like most of their reporting because I feel it’s very superficial both in coverage and topics, but I’d call them pretty politically balanced, though with the likely left of center sensibilities that are found by most studies of journalist’s political leanings.
Now,  I do maintain there is a lot of “bias” in almost all media towards “superficial but interesting” topics over “substantive” topics.
The really big global stories of our time relate to food, TB, malaria, intestinal parasites, literacy, oral rehydration therapy, etc, etc.  People grow tired of those stories quickly and won’t tolerate “too much” of that, so we get Lindsay Lohan and Obama’s Turkey Pardon.
Ommission of the simple solutions to major global suffering  is the most insidious form of bias and it infects pretty much all the news, but it’s not a conspiracy to keep the downtrodden down trodden.   We are programmed to pay more attention to stupid pet tricks and ignore distant suffering.

December 13, 2011 Posted by | CNN, news, obama | 2 Comments

CES 2012 at Technology Report ?! OMG!

The rumors, of course, are true.   Starting immediately, over at Technology Report, I’m covering the Consumer Electronics Show in Las Vegas with “pre show” coverage.  In January I’ll be there roaming the halls in real time looking for the next big thing in Consumer Technology.    One of the fun things about CES is that it’s something of an “industry insiders” show, so you have pretty good access to folks that might otherwise be hard to talk to.  This photo is from the 2009 conference where I had a chance to ask Ford’s CEO Alan Mulally if  Ford would be taking bailout money from the US Government.

Image

Photo Credit @JoeDuck Technology Report. Use with attribution OK.

Mulally told me he did not think so, and very much to Ford’s credit he has remained true to that comment.  In fact Ford recently pulled a commercial, some say in response to White House pressure, where they noted this as the commercial takes a big dig at the other places that did take bailout money.

In an industry with what generally seem like a lot of lackluster intellects, Mulally was a very impressive speaker during his keynote talk as well as an impressive  ”real time answers” guy in the give and take after the event (pictured here).   An aerospace engineer by training, Mulally is clearly a key factor in Ford’s apparently successful efforts to recover despite many global economic obstacles.  But Auto technology is not my specialty.  However in theory if not in practice I really *am* an expert at “social media” since I do have a …. wait for it….  Masters degree in the Social Sciences and about 20 years in various technology fields, mostly relating to using the internet to promote travel, tourism, and destination marketing.

But ome to think of it, NOTHING is really my speciality.   I’m a jack of some trades and master of none, except maybe table tennis, and then only for somebody of anglo saxon heritage. That said, most of what I’m hoping to report on at the show will be the latest and greatest computing devices and social media trends.    CES is not really focused on the content and programming portions of internet technologies, but there are always great examples of presentations and programming at the show.    In fact one of the most impressive tech things I’ve seen *anywhere* was at CES 2010 - Intel’s “Web Cube”, a superb blend of fast hardware and clever real time internet information flow where you could have the system go out and find people talking online about something and then pull those comments and information about them into the cube.   It was visually, conceptually, and informatively striking and I only hope they don’t just strand that technology in the exhibit.   Need to check as they may have this in use in other online places already.

December 10, 2011 Posted by | not yet categorized | , , , , , , , , | Leave a Comment

Specialists vs Generalists

In My Humble Opinion ….. it seems that many of the most fascinating people tend to be *specialists* in their fields – highly focused experts in academia, cooking or sport or film or whatever.  Yet it seems the most interesting life you can lead is that of a *generalist*, dipping more lightly into the many amazing things the world has to offer a curious person.

This creates something of a problem if you want to be … interesting.   You can beef up your expertise in a small number of things and enjoy the attention or praise for your virtuousity, but this means you’ll have less time to simply enjoy the simpler things in life and less time to explore the almost infinite number of things going on around you.

Solutions?

Save time by watching more  TV instead of experiencing real stuff !  ?   : )

Be an expert in a few things you love, but save the rest of your time for exploration?

Travel More!   I love this option!

December 3, 2011 Posted by | not yet categorized | , , , | 7 Comments

Got Optimal?

It seems to me that one of the most underrated notions in the world is that of the “optimal” arrangement.    You hear a lot of folks talking about things like  ”exploitation”, “growth”, “fairness”, “maximizing profits”, etc, etc, but it seems to me we don’t talk nearly enough about how to structure the world in the way that best benefits the most people, ie to seek the optimal arrangement given the needs and contributions of all the players involved.

Nearsighted conservatives will sometimes mistake that kind of discussion as “socialist” because they see it as veering away from the competitive, individual forces that very effectively drive  highly productive economies, but they forget that in the game of economics we should generally be looking at metrics such production divided by number of people (GDP), and this number will be bigger if we optimize correctly.

The left in this sense is usually too “far sighted”, looking to distribute the wealth that may vanish if we eliminate those individual and corporate competitive structures that are the hallmark of industrialization and the spectacular rise in the average standard of living in the industrialized world over the past century.

So, how to optimize things?   Economist Vilfredo Pareto  (OMG he’s Italian?!  economic credibility challenge alert!) had some neat ideas with respect to optimizing systems where we’d examine them to find ways to increase the well being of some participants without decreasing that of others.    http://en.wikipedia.org/wiki/Pareto_efficiency

I think this simple basic idea should factor in a lot more, especially for those who fret a lot about the inequitable distribution of production towards the rich.    Those folks generally, and very wrongly, assume that redistribution won’t have negative effects on production.    It will, although that certainly does not mean we should not redistribute anything.   It just means we need to redistribute with *great caution* to avoid the catastrophic kinds of problems faced by basket case economies like North Korea.

I think the single greatest challenge of optimizing is the degree to which you factor in the needs of other nations.   Optimizing with the rural Pakistan peasantry in mind is different than if we draw our lines at the US border and say to heck with the needs of everybody else.   Although I believe we have a moral imperative to take the needs of the world into much better account than we do now, I also recognize that it’s not practical or even possible for those of us who enjoy the many benefits of industrialized capitalism to successfully integrate our economies with those of countries like North Korea or China or even very friendly “economic allies” like India.     Fortunately for those guys – and probably for us too – industrial globalization and the communications  and technology revolution are handling much of this task, often via the invisible hand of Adam Smith style free marketeering.

The future … is better optimized !

November 26, 2011 Posted by | china, companies, Economics, Poverty and Development, technology | , , , | 4 Comments

Those poor folks in the 99% who only have 8 million to their name.

After some time looking I finally found the number I’ve been after, which is the cutoff point in terms of the wealth of those elusive and mysterious  ”1% people” everybody is talking about.  Here’s the excellent research document:

http://www.levyinstitute.org/pubs/wp_589.pdf

We learn that the cutoff for moving from the impoverished 99% to those nasty ONE PERCENTERS is …. wait for it …. a  Net worth of $8,232,000 or more..

WoW.

So here’s the problem if you are an anti occupation person – those one percenters SURE have a LOT of money!    In fact as you go into the category of the super duper rich – the top tenth of a percent, you get wealth so great it’s hard for most of us to even imagine – hundreds of millions of dollars.

HOWEVER if you are a “pro occupation” person I think you have even a bigger problem, and that’s the thing most  would not even call a “problem” at all, it’s the fact that we are SO prosperous here in America that millions and millions of people who are well below the “one percent” mark are incredibly well off .   Somebody with 7 million in the bank won’t make the 1% cut, but clearly they are very rich.

How moved should we be by a movement that considers millionaires to be among the disadvantaged in America?  

Of course the 99% folks don’t mean it literally, rather they are concerned that a small number of elite rich folks control the whole show.   It’s an important topic, yet it seems to me the concept of exploitation of the poor by the rich weakens as you examine closely the actual data as well as the procedures and power structures as well as how things work in the country’s business and political circles.  Lots of redistribution is already taking place, though tax critics will reasonably note that taxes go mostly to entitlements for the middle class and the defense department.   Higher taxes are not necessarily a path to “greater fairness”.

Certainly we want more even distribution of America’s massive wealth, but it’s also important to keep the production levels high so we have something to redistribute.  This balance is not easy.  Not easy at all.

November 21, 2011 Posted by | Economics, personal, retirement | , , , | 9 Comments

To Prosper or NOT to Prosper.com ?

Last year I began an experiment with PROSPER peer to peer lending.    The concept is great – cut out the banking middlemen and middlewomen, delivering higher returns to lenders and more borrowing power to investors.     Years ago PROSPER struggled with its initial implementation, running into SEC issues which, I think, related to them effectively overreporting the interest PROSPER lenders could reasonably expect to get.   Part of the trick here is that as far as I can tell their are a LOT of borrowers on Prosper who have no plans to ever repay the loans.   They are assuming, perhaps reasonably, that collections on these small, unsecured loans in this wild online environment will be inadequate and they’ll simply default on them without much consequence.
My strategy last year was to start by lending a total of $500 to the  ”higher risk, higher return” types of loans.  After noting that the return appeared positive I added $2000 to this amount for a better test of the overall return.
I pretty much forgot about this experiment until last week when I logged in to see what was going on with my PROSPER investment.   Unfortunately  it’s very hard to tell if the return is even positive.  They provide me with several numbers but they are confusing. The 4% return they cite seems like the return I’m getting so far – clearly NOT good enough to hassle with this and take the risks,  even though it appears I also have an extra 2% from “bonuses” that are given for investing in certain loans at certain times.
All that said, it’s possible I’m going to start to make a much higher return now that the “bad loans” appear to have defaulted.   I intentionally picked risky loans that said they’d have a much higher net return  and I’m still not clear if Prosper reflects this in the current stats.     The average “expected” return on my loans per Prosper would have been well over 10%, so if I wind up with 4%  it would seem Prosper could be up to their old trick of under-reporting the risks and/or inflating the expected returns.
Note that with fairly small investments – like my $2,500 in this Prosper Experiment – your TIME starts to  matter more than extra money.    Making an extra 1% on 2500 is only $25 per year, so it’s worth an hour or two of hassle time but NOT WORTH many hours of hassling, extra tax issues, etc.
I’m skeptical that Prosper offers more than a few extra percent if even that much.  THUS thus it would only be worth hassling with if you were investing tens of thousands.   In THAT case there is some serious uninsured risk involved, so I’m leaning against Prosper until I see more results from others who, like me, have tested them out and hopefully, unlike me, can figure out the Prosper reporting.
Prosper loans are often paid early or defaulted, which complicates the earnings calculations a lot.    They also do NOT pay interest on the ‘float’, or time between funds going into your account and getting invested.   Thus you’ll always have some days – perhaps months – where you earn 0% interest.   Not a big deal in the current interest environment but even a few weeks at 0% will trim a total rate down quickly.   I think there are “auto invest” options to lower this float time and I don’t think it’s scandalous – but it’s not a good thing.
Also, the tax issues alone appear like they may be a major hassle with Prosper.  I think one may need to report the total interest and then deduct the “bad loans” as capital losses or gains to avoid overpaying on interest received.  This is NOT a simple deal since one generally funds dozens of notes per year.   I’m still confused by this part of the PROSPER adventure.
Of course if LENDING is a bad idea at Prosper, Borrowing may be a GOOD idea, though I’m wondering if those who simply default immediately are the big beneficiaries here.    The interest rates on borrowing seem incredibly high with Prosper – much higher than a home equity line or even many auto borrowing situations, so if you pay it all off you are going to be paying … a fairly high rate of interest on these small loans.
Overall I’m thinking this may be a “high risk” loan environment and therefore not all that Prosperous one for anybody.
I’ll have more in another post where I’ll show my statement to see if others can figure it out.

November 14, 2011 Posted by | companies, Debt and Deficit, Economics, internet, investments | , , , | 1 Comment

Follow

Get every new post delivered to your Inbox.

Join 48,997 other followers