The new iPad tablet computer from Apple launched today and I’m going to try to summarize the reviews as they come in – which frankly is a better indication of the quality of the device than if I had one in my own hands…. which I don’t …. However at an iPad Price of only $499 this looks like an amazing device at a great price.
One of the big issues at CES 2010 was the fact that Apple’s Tablet would almost certainly raise the computing bar in terms of expectations for the “robustness” of something that is a cross between a full computer and an e-Reader. To my way of thinking (ie rational computing purchases) good tablets may wind up as e-Reader killers – or at least will force e-readers to become real computers and offer a lot more features than they currently offer.
Why buy a Kindle or Nook when you can have a full computer and internet at your fingertips for only marginally higher cost? At $499 the Apple Tablet “entry level” model is coming in much cheaper than the predicted $1000 price tag – perhaps as part of Apple’s normally brilliant quality and marketing approaches which generally lead to early widespread adoption of devices.
The crowd is starting to pour in now from the big SES car giveaway. I think they gave away three of them, but I was no eligible as a “press” person. Just one more huge sacrifice I have to make for the good of journalism, the internet, and global warming.
Andy has started out with a very generic a presentation, now noting that they no longer take English speaking clients. Europe was easier because so few there were doing SEO. [note to self – get the Mandarin lessons going ASAP]
Greg Boser – excellent point about importance of experimenting with different tools and techniques – you can’t necessarily know which may have positive impacts.
Dave – good points about worrying more about where things are going than your daily pagerank numbers which is only updating every 3 months anyway.
[Interesting. All these guys appear to be a lot less focused on the old style things people tend to worry about like keyword density and pagerank. I think the business leaders are moving strongly to PPC even as social media is making organic optimizing a whole new ballgame. Where are all the social networking / blogging / media optimization strategies?]
OK, not much SEO here, but the Twittering was really interesting. It would be great to integrate messaging into the session so people in and out of audience could ask questions – sort of a hybrid virtual / real space / real time environment…
Searcher Track SEO Rehab & Intervention
It’s 2009 and rehab is en vogue from Beverly Hills to Talladega. This session will include 12 steps to finding harmony in a search-dominated world. Confessions from leading experts include how to get off PageRank, vanity news alerts, inbound link and keyword density analysis, and 301’s.
Anne Kennedy, Managing Partner & Founder, Beyond Ink
(Kevin Ryan standing in for her)
Avinash Kaushik from Google and Market Motive: Get on the train or get run over. Relevant metrics are changing dramatically and are an essential part of your online strategy. RSS as the key blog metric, because this is the ultimate permission marketing environment where you push content out to your readers.
Jim Sterne: Web and search metrics are changing the game from reporting to analysis to promotions to “hearts and minds” marketing.
Mathew Baily had the most entertaining yet relevant presentation I’ve seen in some time – probably not as helpful as case studies but brilliant! Analytics and Star Trek: 1.0 analytics endless cycle of mundane reporting. This runs you down. You want 2.0 analytics! Star trek death conversion rate? = 14% mortality, mostly among red shirted actors. Need more context which is where story-driven analytics comes in to answer the detailed questions. Ask questions – best human tool.
Measuring Success in a 2.0 World
How do you know if you’ve been successful with search engines and your website in general? You can check your “rank” at search engines for particular keywords, analyze log files to see the actual terms people used to reach your website, or make the ultimate jump and “close the loop” by measuring sales conversions and ROI. This panel explores both classic and cutting-edge techniques to measure success, what statistics you should really care about, ways to be more strategically focused, and how to drive increased revenue for your business.
With 6000 attendees, Search Engine Strategies in San Jose California remains the world’s largest search marketing conference, bringing search marketing experts and marketing teams from all over the globe.
I’m finding out the breakdown of attendance tomorrrow, as some of the 6000 are only here with exhibit hall passes which do admit to the keynotes but not the regular sessions.
This picture is from this morning’s session on the Asian and South American search markets.
Lee Siegel is about to speak here at SES San Jose. He’s the author of “Against the Machine” and a senior editor at The New Republic, and a noted critic of the new media, primarily because he feels anonymity is a threat to intelligent, enlightened conversation.
Although I’m sympathetic to Lee’s points about how abusive the online world can be, and how foolish it is to consider as sacred the hate speech and the junk banter that passes as conversation, he’s missing two key features of the new conversational media that effectively sweep away much of the significance of his legitimate concerns.
First, the high tolerance for abusive and threatening language has become something of a new standard, especially for younger commenters. I don’t like it either, but for many writers this does not reflect the type of threat it would under other circumstances. It is not appropriate to apply old interpretations of this language to the modern usage.
Second is that focusing on the defects of blogging and new media distracts us from the profound and positive changes in communication – changes that represent the early stages of truly democratic and massively participatory conversations.
I don’t think Siegel is so much *wrong* as he is making fairly insignificant points about the new media. I’d certainly agree that there is a danger whenever people are stifled. For me the outrageous online treatment of Kathy Sierra, a noted blogger,is the exception that proves the rule. These cases are very few, and in a broad sense are eclipsed by the thousands of new voices coming online *every day*.
So, is there value in paying attention to these problems? Sure. Should this drive our understanding and appreciation of the most profound transformation in human communication history?
SES San Jose is reporting record attendance at this year’s conference. I’m hoping to track down the numbers which are not listed in the press release, and here at day 1 there don’t seem to be as many folks as last year. However I think the format changes may have changed the traffic flow such that we’ll see the big numbers tomorrow and Wednesday.
SES offers free admission to exhibits for those who pre-register. This does not give people access to session content but it’s still an OK introduction to the big show, and perhaps most importantly gets you a ticket to the Google Dance, which many see as the highlight of the year in search and internet marketing.
Although it’s fun to attend conferences like SES you can learn an enormous amount reading the many folks who are live blogging the sessions here in San Jose. If you read this and I haven’t added your blog please do so in the comment section.
Last year they had “Candy Bars” where you could fill a bag with all sorts of great candy. I brought one home for my daughter who now dreams of going to a Google party.
The Google Dance has been going on for several years as part of the SES Conference series. Held at the Googleplex the party features a huge buffet, food, wine, and beer stations all over the Google commons. For those who can’t separate work from leisure (which would be most tech folks), there are demonstrations of new technologies from Google and a “meet the engineers” face to face talk that is always very enjoyable.
Greg over at Search Engine Watch (which is SES’s blog and forum), has a tidy summary of sessions at the conference here. Although he’s tagged sessions with ‘advanced’ or novice content in my experience at conferences like SES you never really know if the content is “advanced” or not. Generally I find the speaker is more important than the topic, and top SEO folks like Dave Naylor, Aaron Wall, Greg Boser, and several others – regardless of the session and preferably at the bar – are going to give you better insights into search algorithm mechanics than official company representatives are allowed to do.