Generally I like price guarantees which tell you that the company is 1) fairly confident they are usually offering the best pricing on stuff and 2) allow you to relax a bit and book while still surfing around for a better trip.
But Expedia’s “simple” and “Best price” guarantee did make me laugh a bit when I noted in the fine print that the Expedia airline ticket must be at least $6 more to qualify. Not a big deal of money (though with a family trip it’s enough to care about), yet somehow the notion of “best price” that is not the “best price” smacks of the kind of bogus pitch everybody is tired of hearing.
Wouldn’t it be nice if somebody had a good faith best price deal with no fine print where “best price” meant simply the best price for a comparable (rather than perfectly, exactly, unlikely-to-be-found-in-exact-same-form thing?