Jeremy, over at one of the very best non-official blogs, is noting the challenges of corporate blogging which has been exploding thanks in no small part to the blog evangelizing efforts of another great non-official blogger Robert Scoble.
This reminded me of a nice talk I had with Google’s Adam at Pubcon where I was telling him that I’d rather read his own personal blog where he often has very thoughtful posts, or read Matt Cutts, than read the Google company line at the corporate blog.
Ideally I’d like to see Adam talk about Google stuff from his own perspective, as Jeremy has done so effectively over the years at Yahoo and Matt sometimes does at his blog. Corporate suits should take note of the amazing reservoir of credibility Jeremy, and a handful of other unofficial folks, have created with their frank, honest and introspective styles.
I’m still pretty much a corporate blog bigot, feeling that a large company blogs generally suffer from the items Jeremy notes PLUS the fact that usually it is very low level folks in charge of the blog and they simply can’t afford to rock the boat.
A notable exception is Bob Parsons over at Godaddy. I suppose his blog might be considered personal more than corporate, but this is my point. He’s wonderfully honest and insightful discussing Godaddy because nobody can kick his ass. He can write about the man without fear because he IS the man. His series about strategizing and running 2005 Superbowl TV ads was one of the most interesting things I’ve ever read about big ticket advertising.
So I’ll take Jeremy and Adam’s advice and check out the corporate blogs again, but I’m guessing I won’t be reading the man when I can read the guy who is at least willing to stick it to the man.
Joe Duck 