Seth Godin, one of the great online marketeers, recently spoke at Google and here is the Video.

His main point is that success is about marketing more than technology, even for companies like Google.

I’m really struck the more I “dive in” to the Web 2.0 people, experience, and companies how poorly this simple message is understood.   Everybody seems to “get” that they’ll need to monetize traffic at some point, but I think many *wrongly* have taken away from the Google experience that great money comes when you build great technology.   It happens, but not often.