My buddies over the Whistle Stop Coffee shop have a new website and this is a post to help them get indexed more quickly at Google. It’s a work in progress for them. Small business sites can take some time to get indexed partly because Google, IMHO, is not doing a very good job with the indexing of very fresh content. This is partly because spammers are overwhelming the internet with fake websites and junky content which mean Google waits for incoming links and other signs of authenticity before indexing new stuff.
However, for businesses like the Whistle Stop, it can some time to get incoming links. Hopefully this post will get them juiced up a bit since Google indexes this blog often and will follow the links out and “find” the new site.
Also important is to “claim” your business via Google’s small business service called “Google Local”. Instructions are here
It’s also a good idea, though a bit of a hassle, to create a sitemap for new websites – a list of pages that should be indexed. This can be done online at now cost via search for “free sitemap” services and then submit to Google at no charge via the webmaster console.