Must be Good to be Google


Just in from my “biting the hand that is going to feed me at next week’s Google Party” department:

It must be great to go unchallenged in your sector, especially in the hyper-competitive big money internet extravanza.

Over at WebMasterworld people are doing their usual fawning over the greatness of Google search, this despite the fact that Yahoo and MSN are close in quality according to most objective analyses, that history suggests dominance is often short lived, and that search dominance really does not bode well for anybody except Google.  I posted the following comment over there:

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I still use mostly Google out of habit but I predict that Yahoo’s recent move to bring social network and tagging information into the results will be successful and may even land them on top until Google relaxes it’s “no human ranking” approaches.

This thread surprises me as most objective measures indicate that Google  is the best, but not by much and certainly not always best if compared to good vertical search tools.  Habit is driving SE choice, not careful analysis of result sets.

Also, I think there will be legal battles when Vista launches over default search in future versions of IE browsers, MS will win most of them, and Google market share will go down with new users.

Search dominance is not healthy for users or webmasters – this community should recognize that more than most.
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Mashup Camp 2 Roundup


I wanted to throw out some closure items for the Mashup Camp 2 experience, which indeed is a bit like a disney theme ride through Web 2.0 land.   Doug and Dave did a fantastic job pulling together hundreds of folks and making it all come together in the unconference format.

Lots of good notes on sessions:
Wiki details for most mashup camp sessions

Mashup Blog

Programmable Web

For me a key question remains “Can great mashups become great businesses?”.     I think I’m inclined to agree with Peter Rip, a Venture Capitalist who has been to both camps and discussed the major challenges facing new companies that depend on other company’s technology and data.     Mashups can be a great value add to an existing company but it’s not clear that a mashup website alone can become a thriving online business.

That said, mashups are certainly destabilizing.   Their importance could be in shaping the way the web moves forward.   That’s more than enough to make mashups a significant online force of change.

PS Microsoft:   Thanks for all that free espresso.   It just … wore … off…..

Mashup Camp 2 – Day 2 begins


… Mashup Thursday begins with MSN sponsored coffee, for which they deserve major caffienated credit.    Part of the interesting buzz here (and I htink at MIX) is how good the LIVE people are and how different LIVE at MS is from the “old” MS culture which has a reputation for slow development and cumbersome approaches.    Maybe it’s the coffee?

HERE  is a list of today’s schedule here at Mashup Camp 2.  Great to see more from Yahoo and Google today.

Mashup Camp 2 – Brain Pain, but the good kind


Mashup Camp 2, day 1 wraps up with  here at the Computer Science Museum.

Despite some good presentations, I think the Speed Geeking Session was the best part as in Mashup Camp 1, but it seemed the mashups in the competition are not quite as strong though there are several good ones and I only saw about 15 today.  David Schorr’s   WeatherBonk, which almost won Mashup Camp 1, is back and better than ever.   He’s got GolfBonk as well which is very clever.   The best viral marketing idea was a mash of maps and myspace called Frappr.com

Frucall‘s callback with shopping data was neat and Intel’s up to some great stuff with their shopping mashup that takes a *picture* of the UPC and fetches shopping data.     Also strong in this space SecretPrices.com

Some of these are too complex to digest, especially on the tiny screens some people were using to show off their applications (Marc, dude – you call that a screen?!) But his PeopleAggregator roll your own social network looked really promising in many ways.  Yobie’s online mega shop GoodStorm.com also needs a lot more than 5 minutes and has very powerful features.

Mashup University – resources and blogs


If you are reading my mashup posts you should ALSO be checking out these far better mashup info sources:

Programmable Web – John manages the holy grail of mashup info. He posts it all here.

Mashup Camp Blog 

Mashup University

Blogs of Mashup Maniacs.  Or at least people who came to Mashup Camp 1:

Mashup University – Microsoft Gadgets and AJAX.


Scott Isaacs – The Architect for MS Live .. remixing the web. The LIVE team remains impressive.

Mashups are not new, but the Mashup revolution – the low cost, richer services and experiences, allow us to build things like Zillow.com that would have been totally prohibitive without the backup infrastructure.

Millions of IM users – HUGE reach at NO cost. Cool.

Leverage your investments by remixing. Mashups bring traditional software development … to the web.

Windows live has internalized the Mashup philosphy – Windows live properties are … mashups. The LIVE experience is built out of gadgets. Will be turning gadgets ON in MS spaces. Build a great gadget and get the viral impact. [ NOTE – IMHO how users will populate their increasingly customized browser window with widgets/gadgets/toolbars/messeging/etc is the coming *key* battleground for the big players. Seems Yahoo and MS understand this better than Google? ]

Live Gadget Framework – 100% Firefox compatible. Not yet supporting Safari for technical, not philosphical, reasons.

Demo of Concerts Gadget – concerts + flickr pix. Scripts plus style sheets into gadget. Can derive new gadgets from the old ones.

Demo: notepad gadget

A performance advantage and challenge:

Life Cycle of the applications is NOT driven by refresh, rather by the application itself. Must “clean up after yourself” and get rid of gadgets after they are not used anymore.

Future Thinking:

Microformats – great standards for data transferability.

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Mashup University – Windows Live Messenger Applications


Ken Levy from Windows Live

[ I’m really impressed with the MS Live team. They have the kind of enthusiasm and drive normally associated with …. Googlers and some of the good startup and Yahoo folks.]

Build interactive multi users aps, 240 Million Audience, APIs are free, serve ads and share revenues [sharing is good].

Activities, Bots, Alerts

Bot becomes like a virtual person with whom you are conversing. Bot has it’s own email which is how you communicate with it.

Demos:

Shared map via IM. He “invites” the other person who now can control things.

Encarta Instant Answers. Build your OWN bot that uses your own database.

Movie scout lists local films and theaters.

Sign in is integrated, but I think he means ONLY with other MS stuff.    This is the problem Plaxo seems to be solving = cross site address book integration.   MS, if I recall from MIX06, has “identity card” but I have a feeling that is not catching on?

Tech Ed RSS feed was integrated into a web page via the bot.   Looks like this included the interior mapping stuff Steve was talking about earlier.

IE specific?   Support for XMLHTTP.

Follow up at the online video and these sites:

Live Dev

Live Ideas

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Also check out CodeZone.com 

Mashup University – Windows LIVE


Dan Thorpe  is introducing Windows Live.

What is Windows Live? It’s a HUGE user base. [also I think it’s MS’s noble attempt to catch up and ride the Web 2.0 wave]. It’s Windows Live Services.

Developer Center

Hotmail 240 million
Messenger 230 Million
Spaces 130 Million users

Wow!

The internet has evolved into a social mechanism centered around….”me”. Your life is about relationships first.

MS want to create a virtuous ecosystem that mutually benefits users, developers, advertisers, and MS. Sounds virtuous to me…… the MS Big Happy Family Paradigm.

Mashup University – Microsoft Virtual Earth


Steve Milroy is one of the sharpest guys I’ve met in the mapping space. He’s talking about using MSN mapping in mashups via the Microsoft Live Local.

Windows Live Local Demos.

MS is licensing a national database of “birds eye” 45 degree angle views which are really appealing and can be embedded in the ap. Low altitude airplane pix. This is a great feature that (i think) Yahoo and Google do not have.

VE control is integrated with MS Atlas controls.

19 view levels, from street to above earth. Easy to geocode using ?

Geo RSS = very cool. If a blog or post has geo tags, you can then use VE to integrate that location-specific content with your map. I talked to Steve about this yesterday as it would be a killer approach if people were tagging their blogs with locations. Unfortunately they are not, but I’m thinking maybe Blogger , Typepad, WordPress et al shoud at do a basic auto-tag of the blog with geocoded info showing the city location of the blogger. This might be helpful in several applications that reference blogs and blog content.

MapCruncher – easily create layers and add them into mashups. This is COOL. Take floor plan and click to match with Virtual Earth points of reference. Then you can allow the user to navigate outside and *inside* the building. What a great way to show a Univ Campus map or navigate large, complex buildings.

MS is “investing heavily” to make this the best of breed mapping application.
Philosophy: “What it’s like there”
Streetside preview. (slow on this connection) Streetside is very cool as it allows a “drivers eye view” of Seattle and ?. Of all the stuff at Microsoft’s MIX06, streetside was the thing that got the big response from the crowd.

——– not part of Steve’s presentation —-

Nice comparison of Yahoo, MSN, Google, Mapquest, Ask mapping from CNET.

Mapbuilder.net is a neat place to make simple maps *really* easily. They were at Mashup Camp 1 and I think will be here tomorrow.

Mapping Anecdote: Homestead, where I’m staying, printed out Yahoo Directions for me from there to the museum when I asked them for directions. Cool! Yet due to geocoding or some other technical glitch Yahoo had me turning left rather than right when I reached my destination. Not cool. but I’m not complaining – these are simply great yet evolving technologies.

Mashup University – Day 2. IPSswap.com


Mashup University continues…

I’m a bit late but after a double espresso at the Microsoft sponsored coffee cart (THANKS MS!) I’m listening to Peter Burris with IPswap a clever service that is seeking to help people create, buy, share, and manage digital services.   I’ve missed most of his talk so go see the site.