Columbia Gorge Hotel, Columbia Gorge, Oregon




Columbia Gorge Hotel 323

Originally uploaded by JoeDuck

We really enjoyed our trip to Northern Oregon’s Columbia River Gorge, especially our stay at the Columbia Gorge Hotel, one of the most historic hotels in the American West. The Columbia Gorge Hotel is perched atop cliffs next to a waterfall with beautiful views up and down the Gorge. The grounds are impeccably landscaped like a giant living bouquet over at least an acre with dozens of hanging pots with wildflowers, pretty lawns and bridges, and paths through the trees.

Pictured is the lounge. The dining room overlooks the gorge and often ranks among the finest of Oregon’s fine dining establishments.

Presidents Roosevelt (FDR I think) and Coolidge stayed here.

http://www.columbiagorgehotel.com/

When Old News is … Bad News


United Airlines stock temporarily dropped a *billion* in value, apparently on the basis of a Google news routine that surfaced an OLD bankruptcy filing story that made it to Bloomberg which then created a stir in investment circles.

Still reading the details of this story,but it looks to me like support for the idea that the stock market incorporates news in ways that can be dysfunctional.    A common misconception is that insiders are making all the money when in fact many insiders actually *cannot* trade as easily as outsiders thanks to SEC rules.  However you’d have to be naive to think that there are not many abuses in the system – mostly I think from complex, quasi-legal arbitraging of huge positions by the big players.

TechCrunch 50 Startups, Live Feed, and … Ashton Kutcher?


TechCrunch 50 began today.  It is the brainchild of Jason Calacanis and Mike Arrington of the TechCrunch blog and is by far the world’s most influential startup conference, effectively eclipsing “Demo” in terms of buzz and influence.    Judges include some amazing folks like Marissa Mayer of Google, Mark Cuban, and many more luminaries of the startup world.   Unlike Demo where you pay about 18,000 to strut your startup stuff, TechCrunch 50 is free to those startups chosen to participate and offers other “Web 2.0” sensibilities I really like.   52 startups will debut at the conference and in a KUDO MOVE they are live streaming the entire conferece here:   TC 50 live stream

Arrington and Calacanis are really exceptional BuzzMeisters.    One of the startups they are showcasing was allowed to announce it beforehand, unlike those of the unknowns.    Blah Girls, by Ashton Kutcher and his hollywood production partner, promises to be … ?

Note:  I can claim the prestige – or lack thereof – as a TechCrunch 50 loser as our Retirement project failed to make the final 50 out of over 1000 applicants for spots at the conference.   We could have gone into their demo pit – a discounted version of normal conference attendance where you still get access to the key players and get to show your stuff – but we opted out of that.  Retire USA won’t officially launch for several months as we’ve slowed our project development but we still promise a great website, blog, and resource for retirement lifestyle planning at any age.

Oregon Coast


Oregon’s Coast


Oregon Coast
Originally uploaded by anneh632

Oregon!   It’s about time to do a website and blog dedicated to my favorite state, Oregon, and there is no better place to start than with a series of posts about the Oregon Coast.    The blog will have some of the most frequently updated insider travel content in the state, and I’m hoping to get some of the photographers and fellow Oregonians (or other travel friends) to add posts and comments.

I’ll start with my profile of the Oregon Coast, Oregon’s most globally recognized feature and arguably the USA’s most beautiful coastline.   Although the Washington Coastline is pretty, in my pretty well informed travel opinion only the California Coast compares to Oregon’s.   In fact geologically the California and Oregon Coast are similar in structure and scenery from about Santa Cruz to Astoria (disagreements are welcome in the comments!).    Oregon however lacks the warmth of the long sandy beaches you’ll find around places like Santa Barbara, Los Angeles and San Diego.    Still, for pure coastal scenery I’d vote for Oregon over California, though I’d have to admit that the Big Sur area around Carmel, California might tip the hat over our great Oregon Coast in a tiebreaker for some people.

I should also note that part of this Oregon Experience adventure, especially the Oregon Coast part, is an attempt to better understand how Google will rank my Oregon website and blog.    Theoretically Google is interested in ranking the “best resources” at the top of the listings and for terms like “Oregon Coast” they have done a fairly good job to date, though as with most geographical references Google omits a lot of websites and pages that a person would likely want to see if search provided user optimal results.   The algorithm continues to heavily weight the appearance of the keyword in the content combined with an increasing number of incoming links (known as IBLs or “In Bound Links” in search optimizing circles)  that have the query term e.g. “Oregon Coast”.   A major challenge for Google is that a few years ago a huge industry sprung up buying and selling links as webmasters realized that the fastest way to optimize a website was to buy links at pages with high “pagerank” values.    This led to a very severe crackdown by Google and many changes to the algorithm in an attempt to ferret out paid links that were bought for ranking rather than traffic purposes (yes, the definition of “paid link” remains contentious), penalize sites that were ranked well due to paid links, and use of the “nofollow” tag which is a webmaster’s signal to Google that the link with that tag is not to send “authority” to the linked website.

Although buying links for pagerank will work in some cases to improve site rankings, it is such a risky strategy that almost anybody reading this post should NOT do this.   Rather I’d recommend you focus your attention on creating blogs related to your topic with highly relevant content and participating in the massive shift to online social networking which, when it stablizes in a few years, will lead to ranking algorithms that work much better than the current ones, based on real online voting patterns rather than Google’s initial brilliancy-that-no-longer-works-well which was to count links as “votes” for a website.

President Shaakasvilli on Zakaria’s CNN Global Public Square. Russia – Georgia Conflict


CNN’s Global Public Square is featuring the crisis in Georgia, where Russian troops continue to occupy parts of Georgia despite international concerns about the situation.

President Shaakashvili is a very appealing figure who took over leadership of Georgian in the non-violent “rose rebellion” which was spawned by the corruption during the Shevardnadzi Presidency, the first after Georgia’s independence from Russia.     He speaks five languages and attended US universities.  These western sensibilities make Shaakasvilli a powerful advocate for western intervention to stop Russia’s aggression even as Russia continues to maintain that they are responding to the desires of oppressed peopel in South Ossetia.

Russia’s justification for their invasion and desire to annex the Georgia provinces known as “South Ossetia” appears to be ongoing conflict there between Georgia loyalists and those who want South Ossetia to break away from Georgia  (not clear if those insurgents want to be part of Russia or just want Russian help to break away).

I’ve not studied this issue enough but it appears to me that Russia is doing a complicated dance here, trying to take over these provinces before Georgia becomes part of NATO next year  (which would make the Russian invasion almost equivalent to an act of war against the west) and testing Western resolve to intercede on behalf of Georgia early in the process and while the US remains entangled in other interventions around the globe.    It’s a high stakes game that Russia appears to be “winning” so far.

Here in America our attention seems to be focused mostly on the Presidential Election and the Iraq War, even as many other parts of the world fall into greater instability than we’ve seen in some time.    Georgia is reviving the cold war tensions many thought were behind us while Pakistan’s nuclear arsenal could fall into the hands of very unstable and hostile forces.    Even Afghanistan is reeling under renewed violence from a Taliban insurgency strengthened over the past few years as international attention has focused elsewhere.

Obama?   McCain?    Are you sure you want the big job?

Interesting set of blog posts by Nadja1, a contractor on the oil pipeline

Lake Tahoe Emerald Bay


Lake Tahoe Emerald Bay
Originally uploaded by JoeDuck

Emerald Bay of Lake Tahoe. In my opinion this area is one of the prettiest spots in all of the American West. Highway 89 heads north from South Lake Tahoe to Tahoe City and cuts between Emerald Bay and a lake so you are perched high above two beautiful mountain lakes on the drive. For a superb day hike consider parking at DL Bliss State Park and hiking to Vikingshome, the historic small mansion by the lake now run by the park service. About 5 miles one way and you can take a trolly back (seasonal!) to your car or hike back. 2 to 3 hours each way on a beautiful, mostly flat trail.

Live from SES San Jose, it’s day 4….


Live from SES San Jose, it’s day 4….
Originally uploaded by JoeDuck

The final day panels have been the best of the conference, ironically as it seems some of the  people have already left for home (though maybe it’s just that the “expo pass” only folks who only come on Tuesday and Wednesday are gone?

I’m in the Inside SEO Info session now …. very well attended.  I’ll blog that separately.

Black Hat / White Hat SEO Session at SES San Jose


Black Hat SEO Session at SES San Jose
Originally uploaded by JoeDuck

The SEO session here at SES San Jose is packed as everybody struggles to get competitive advantage, though I’m concerned that even some fairly advanced SEO folks simply don’t understand how seriously they may damage their clients or sites with a number of techniques that are no longer tolerated by Google.

Jill’s making an excellent point about “incompetent SEO” who, in her words…suck. I think she’s right that there are a lot of very bad folks doing SEO – I’d suggest about 90% or more.

Boser – the sites that rank are the ones that put in the effort. He says that you could generally replace the top sites with any others wihout bothering users.

Boser: buying links remains a key tactic for competive markets.

Naylor: Common mistakes are from within the organization where their link buying goes over the thresholds. Good black hats “know the threshholds” at which the search engine will identify link buying problems.

Disagreement (hey, cool) Jill’s Whalen suggesting good SEO is simply common sense, Todd Friesen suggesting it’s not. Jill says it’s not about tricking the engines.

Boser: Must compete now, so using paid links to get the clients going is both acceptable and needed.


Widget marketing – ?

SEO Champion question: He’s angry but not clear why – some conflict with Greg Boser over SEO stuff.

Boser: Links are about blending in to your niche. Hotels dominated by aggressive search spam for years – a tough industry. Hard in those space to follow the rules and compete.

Bruce Clay: Doing things that are way out of bounds is much riskier for established sites. You can’t afford to burn your own house so consider these risks.

BMW: Burned themselves buying links for short time. Greg – less consequence for the big players. WordPress also got a hand slap for link abuses. [ yes, but if we use a “user quality” metric we’d expect big players to have fewer consequence rather than severe punishment].

Matt Cutts from Google (audience). We take action on a lot of big sites. Some panel argument with Matt here about how fairly Google applies the rules. Boser: Forbes is spamming – why no action?

Naylor: Legal site in UK. Restoration involved identifying the paid links that a company representative had purchased. Google found them in 4 months and banned the site.

Audience question: What about the user – isn’t their interest the best definition of white vs black hat? Todd may not understand what she means here, he’s noting that outright deception is out. But I think her question is more nuanced and the answer is generally yes. Naylor’s correctly noting that users may not care much if they get site A or site B, and that is often true.

Made for Adsense sites: Boser – it’s crap, and includes a lot of blogging content. [This topic is so complicated – I’m always amazed how everybody thinks that they know crappy from good content. I think you need to ask communities about what they want, and trust their judgement. I think Google is moving in that direction and it’s a good thing.  What if somebody has a fabulous site, better than competition, that is made for adsense?   Where is the line?]  Answer – community judgement.

SES Session Description:

Searcher Track
Black Hat, White Hat: Playing Dirty with SEO

Some say that “black hat” search marketers will do anything to gain a top ranking and others argue that even “white hat” marketers who embrace ethical search engine optimization practices are ultimately trying to game the search ranking system. Are white hats being naive? Are black hats failing to see the long-term picture? This session will include an exploration of the latest black and white issues, with lots of time for dialog and discussion.

Moderator:
Matthew Bailey, President, SiteLogic

Speakers:
Greg Boser, President, WebGuerrilla LLC