Yahoo! Corporate Blog. Believe it or not, it’s cool.


I’m not usually a fan of corporate blogs because they usually suck in that sucky self-serving way, but based on a quick take the Yahoo blog, Yodel Anecdotal (I like it!) is going to be a light hearted view from and of a company filled with very clever people.   I’ll still turn to Jeremy for the unvarnished insider view, but this looks like the place to get a feel for a company that’s breaking a lot of new Web 2.0 ground even though they are not getting nearly enough credit for it. 

Now, if only the Panama team could get their act in gear maybe I’d be right about Yahoo stock potential.

Google Books = Good Google. Adding UC Books = Great!


What I really like about Tim O’Reilly is that he’s almost always …. right.   More importantly he does a fine job of seeing where things are going in our increasingly frantic and complex digital maelstrom.

As a publisher Tim’s insights into the Google scanning controversies are very relevant and over at his blog he’s making a lot of great points about why Google should be cut loose to spread the digital word.

O’Reilly suggests that “Google’s initiative is innovative, useful, and a real boost to an industry that has yet to make significant headway with electronic books….”

Right on O’Reilly.

Mashup Camp 2 Roundup


I wanted to throw out some closure items for the Mashup Camp 2 experience, which indeed is a bit like a disney theme ride through Web 2.0 land.   Doug and Dave did a fantastic job pulling together hundreds of folks and making it all come together in the unconference format.

Lots of good notes on sessions:
Wiki details for most mashup camp sessions

Mashup Blog

Programmable Web

For me a key question remains “Can great mashups become great businesses?”.     I think I’m inclined to agree with Peter Rip, a Venture Capitalist who has been to both camps and discussed the major challenges facing new companies that depend on other company’s technology and data.     Mashups can be a great value add to an existing company but it’s not clear that a mashup website alone can become a thriving online business.

That said, mashups are certainly destabilizing.   Their importance could be in shaping the way the web moves forward.   That’s more than enough to make mashups a significant online force of change.

PS Microsoft:   Thanks for all that free espresso.   It just … wore … off…..

More about Privacy, Free Speech, and the oxymoron known as Fox “News”.


More about Privacy, Free Speech, and the oxymoron known as Fox “News”.

I’ve been surprised by how complacent the Religious right has been about online porn, so maybe the battle over censoring porn won’t be coming soon, though I think this DOJ action is the shot over the bow by GW, Gonzales et al.

I’m hoping the online community handles self-censorship better than the movie industry or, far worse, video game industry. I’m not optimistic about it though and expect a lot of chest thumping in the near future as people line up to be for/against “porn”/”free speech” depending on their points of view.

I think there are several interesting forces involved in the coming privacy debate war:

First is the basic freedom of speech, which we value highly in America but pretend to value more than we actually do. Money talks loudly in America as the recent D.C. lobby scandals and huge money politics make clear. Simply prohibiting paid speech obviously won’t work, but money threatens the quality of free speech more than any other factor and far more than any Govt in this country ever will.

Another force at play is the battle between right wing and left wing ideologues. Called the “culture wars” by the conservatives, both right and left claim the high ground on freedom issues and speak mostly to those who can’t think for themselves. Meanwhile the polarization dumbs down many of the issues to a state of irrelevance.

Always ironic is how quickly those of any political persuasion are to “shout down” or even violently repress competing speech. We’ve got right wing entertainer-zealots like Anne Coulter [updated scandalous comments on Donny Deutsch Show] and Sean Hannity dispicably making the case that many forms of criticism of the Govt are “treason”, while their left wing counterparts like Michael Moore pander propagandistic nonsense to the gullible. Both deflect from the spirited and intelligent debates we should be having about many polarizing issues like Iraq, massive Govt overspending, and helping save the developing world from itself.

Other challenges to the quality of free speech in America are the rise of the right-wing commercial propaganda arm of the Govt (aka “Fox News”) and the administration’s policy of reporter “embedding” which has cleverly created a system where reporters will tend to report favorably on the American war effort without any censorship at all. You are hardly going to be overly critical of the guys who are protecting you from untimely death. (yes, this is a simplification – a strong counter-argument is the world class reporting of formerly embedded Kevin Sites).

Although it used to be true that there were more “liberals” than “conservatives” in the media they were far, far, far more objective than the media stars of today who are entertainers before patriots and patriots before journalists. It also appears to me FOX may have reversed the trend leading to a net “conservative” voice in overall American journalism, but more importantly has taken greater strides than any liberal ever dreamed in morphing “journalistic objectivity” into “my country, right or wrong”.

Another significant force in play in the privacy debate is the fact few mainstream folks understand how the internet works and how sophisticated an average 15 year old is about finding online material. If every teacher and mother of a teen in America did a handful of image searches for highly objectionable porn terms you’d see a groundswell of new legislation, but few teachers and even fewer parents have any sense of what’s up online.

It won’t be pretty but it sure will be interesting…

Joe Bio


No time to blog today so I think I’ll just post the bio I just sent to the excellent folks handling the Nanjing Search Conference where I’m hoping to speak in March. This way I’ll NEVER lose it!

It’s always funny how you focus in on some things more than others depending on your audience, mood, and other factors. It’s hard to be modest and sound expert and experienced at the same time.

Hmm – maybe I should have added how I fixed my parents sump pump and garage door today just by jiggling them. That’s pretty talented, no?

Joseph R. Hunkins
jhunkins@gmail.com
Age: 46
Residence: Talent, Oregon, USA
541-535-7640 (home/office)
541-324-4800 (cell)

Education:

Masters in Social Sciences. 1990, Coursework in Multimedia, GIS, and Geography.
Southern Oregon State College (Now S.O.University), Ashland, Oregon 97520.

Bachelor of Science. 1981. Majored in Botany and Psychology.
University of Wisconsin at Madison, WI.

Professional Experience 1990-2005.

Coordinated Internet marketing and multiple website development for the Southern Oregon Visitors Association, a large regional tourism promotion group covering seven counties of Oregon and over 14,000 square miles. Developed organic and pay per click search strategies for several websites.

Managed grant and deployment of statewide touch kiosk Internet system for the state of Oregon, a partnership with the Federal Scenic Byways Program, Oregon Department of Transportation, State Tourism, and the Southern Oregon Visitors Association. Developed organic and pay per click search strategies for several websites. Developed the first commercial websites for Crater Lake National Park and Oregon Caves National Monument.

Presented findings of one of the first online Internet conversion studies at the Travel Industry Association of America’s (TIA) national education conference in Vail, Colorado. Has also spoken extensively in Oregon about Internet marketing strategy for the travel sector.

Board member: California Oregon Intelligent Transportation Systems project. Helped review policies and deployments of travel technology (such as road web cams) for the Northern California and Southern Oregon regions.

Winner of Oregon’s Governor’s Award for Innovative Tourism Development for creating the partnership and grant that led to Oregon’s first state travel website “TravelOregon.com”.

Owner: USA3.com. Joe publishes travel information at several regional and national websites he owns using promotion tools including pay per click campaigns and organic search optimization. His largest site is the QuickAid.com Airport Directory which is currently undergoing extensive changes.

Partner in Online Highways LLC. This Florence, Oregon internet publishing company works in conjunction with two of the Pacific Northwest’s leading travel magazines “Northwest Travel” and “Oregon Coast Magazine” to produce one of the most comprehensive online travel resources in the world: “Online Highways” website: http://www.OHWY.com. In addition to approximately ten staff in Florence the project established an Indian owned and managed support office in the state of Kerala India in 2003.

Joe’s work with Online Highways has been primarily in search and company strategy and online advertising development.

Who’s in charge dot com? – sure isn’t the publishers.


The the balancing act going on between the forces I list below is very interesting, and will grow more important as the internet consolidates it’s position as the key publishing and communications tool of the times – perhaps of all time.

Users of the internet look for info and click on ads. These guys pay everybody’s bills and should be demanding better treatment. Google makes something like 95% of it’s money from … you!

Publishers provide the content and also help make Google and other big company insiders rich in exchange for modest revenue shares to the publisher (probably about 50% for Yahoo Publisher Network and Google Adsense, though neither Google nor Yahoo share this revenue sharing data with the publisher). Over time the rev share should tend to increase as it did with Hotels, which rapidly went from early days at 20% to the current 50% and up on the room commission.

Big companies must maintain profits AND market share, which may compete with each other. e.g. For Adsense and YPN higher payouts mean lower profit but a greater market share of publishers. Loyalty on the internet is a fickle thing – most people are willing to jump from a previous favorite as soon as the strong prospect of greater profit beckons.

Little companies who must promise big profits to investors. Take Squidoo for example – they are trying to minimize the cost of publishing. Will the “experts” cooperate and if YES, how much revenue will they demand? The balance is extremely important to publishers. If Squidoo can get publishing on the cheap from the legions of well qualified yet bored and “ready to write” internet users, most “quality” online publishers may be hard pressed to match that content with even poorly paid writers.

Higher quality, extra interesting publishers may be able to maintain an audience and tap into the type of thing John Battelle is working on with his Federated Media project – a high yield advertising system that matches users/advertisers/publishers in new and better ways.

A Google Nightmare


Jeremy! Oh no it’s happening ….. to …. me …..

I had a talk a few weeks ago at WebmasterWorld Las Vegas with the most excellent Mr. Jeremy Zawodny. We were concerned about the way people are starting to change their writing styles and subjects to comply with search engine preferences.

Today I noticed this happening to me as I was about to NOT POST this note critical of Google. I almost thought “hey, I’m beeing too hard on Google. They are a suberb company and the most excellent Mr. Matt Cutts, Google’s new uber blogmeister and global search guru, could not be a better spokesperson for the company as well as being a really great fellow.

Matt was also at Webmasterworld Las Vegas where he went out of his way to answer complex questions and treat everybody with great respect. I’ve talked with him at some length and Google should be simply thrilled to have him out and about making friends and keeping Google tops on the “coolest company/coolest people” list for many technology watchers.

BUT, greatness brings great responsibility, and here is where I think Google is falling short right now big time. So with apologies to the most excellent Googlers I’ve met I offer this in the spirit of constructive criticism:

My great fear about Google:

First, massive spam onslaughts cause Google to accept huge amounts of collateral damage for legitimate sites.

THEN, Google’s market share insulates them from the needs of the web community and makes them immune to criticism.

THEN, Google fails in their OBLIGATION as a MARKET LEADER to provide basic and thorough support for sites they have delisted or downranked.

THEN, People accept all this and fail to rant against it because people are sheep, sucking up to Google and thinking stupidly that search rather than content is what the web is all about.

THEN, even otherwise intelligent people often argue, in dumbfounded ignorance of historical precedent, that Google has no obligation to the community to work hard to identify the damage it has caused and to effectively deal with the problems it’s dominance has created.

Wait – this is not a nightmare – it’s happening RIGHT NOW!

Yes, Google has a new program to communicate with damaged sites but it’s weak and small. The support system does not provide access to problem solvers, rather to canned info.