Fortune Magazine: Is Slashdot the Future?


Back in February David Kirkpatrick, Fortune Magazine's senior editor, raved about Slashdot and SourceForge as the future of media.   He focuses on the power of content and communities generated by users and notes how effectively and powerfully Slashdot manages content and community with minimal staff. 

Kirkpatrick ponders the implications of open source "revolution" noting that open source is:

… Creating something of tremendous widespread utility for the ego value …

How powerful will ego be in shaping the media landscape of the future?   I've been noting at events like Mashup Camp as well as chats with people from Google, Yahoo, Microsoft, Amazon, etc, etc that large numbers of extremely bright people are motivated to a very large extent by pride and virtuosity rather than a narrow focus on money.    It's not just coincidence that corporate giants Yahoo and Google began in academia as non-commercial projects.   Both were inspired more by the interests of their creators than by a quest for dollars, yet rose to become two of the most successful companies in the history of commerce.
Of course profits and selfishness will play significant roles in the future of almost all companies, but perhaps the ability of the internet to leverage time, skills, and social connections so effectively is also generating more ego-based economic activity than ever before.

Online vs Offline Advertising – an epidemic of irrationality.


Matt McAlister is unimpressed with online advertising.

OK, but take a look at OFFLINE dude! I replied to him over at his blog:

I think you may be overestimating the abysmal stats behind conventional advertising. Online, the 1% of people clicking into an advertiser's site at a cost of perhaps .15-.25 is very good. For example if you advertise a website prominently in a print publication you should expect perhaps 1/10th to 1/100th that level of performance (1 in 1000 to 1 in 10,000 readers) clicking to the site. I've tested this result using unique URLs and large print ads and the results were…underwhelming. I've seen no study to contradict my own results though I've noted many ad buyers tend to evaluate ad effectiveness in very questionable ways, such as when a $20,000 print campaign results in a few thousand leads and the conclusion is that it was a huge success.

Context ads have redefined the relationship between content and advertising in a positive way for both advertisers and publishers, and until a LOT more money flows from absurdly overpriced offline media to online, and thus starts to close the ROI gap, I think it is unreasonable to expect online ad models to change much, although do see them moving away from PPC and towards pay per action models which make performance measures somewhat more straightforward and PPC fraud almost impossible.
I think many online folks simply have no idea about the incredibly poor performance of offline advertising. My working hypothesis is that most advertising buys have negative ROI but that media companies and sales reps have done a very good job of convincing ad buyers that their advertising is working.

This article suggets that Google's failure to get high bids for print ads was an anomoly.  On the contrary I think this is a glimpse of the future of advertising, which will continue to move online until relative ROIs balance out.

Google selling print failed because print advertising is *dramatically* inferior to online and Google customers know this. Even online campaigns generally have negative ROI, but I suggest that most large, image driven print campaigns have negative ROI unless flimsy methodologies are used to measure ROI.

Few clients measure print effects well if at all, allowing advertising reps and companies to BS their way to keeping TV and print in play which is the main funding source for large media companies.

Based on my observations and experiments with print and online advertising in the travel sector It's an epidemic of irrationality, where few bother to measure ad effectiveness and those few who do measure it, and find print generally fails to deliver positive ROI, simply turn to subjective justifications for continuing failed campaigns.

Yahoo Maps “Go ahead, commercialize me”


Jeremy via the Yahoo Developer Blog clues us in that Yahoo has "lifted many of the restrictions associated with the Yahoo! Maps APIs. Until today, the APIs were available only for non-commercial use unless you applied for an exception. The concept of commercial and non-commercial has gone away and exceptions are no longer necessary in most cases".   [bolding and italics added by bold Italian Renaissance Artists]

Although I'm not surprised about this (Yahoo and Google reps at Mashup Camp in February were indicating that the future for API use was going to move  along these lines) I think it's superb and cool and a huge hat tip to Yahoo for, as usual, getting the big Web 2.0 picture right and right on.
The concept is echoed by Eric Schmidt at Google in his recent LA Times interview:
We don't do our own content. We get you to someone else's content faster. 

As a publisher I'm loving this.  Give me simple but robust tools and an advertising network and I'm happy to find content and work to create sites and share the revenues with those who manage the network and the APIs.

The Internet Open = news at the speed of enthusiasm


The French Open ended moments ago, and already the Wikipedia biography of winner  Rafael Nadal – aka "Raffy Boy" for those of us who don't know him – has been revised to reflect the win against Roger Federer.

This news items, like the big tech news items of today Scoble leaves microsoft which was accurately posted extensively at many blogs before conventional news outlets could even have hoped to find out, strongly indicates that the internet has the potential to react to breaking news more quickly, more accurately, and perhaps most importantly, *VERY CHEAPLY*.    Millions of potential reporters are out there, enthusiastically posting blog items or revising websites in response to what interests them.
Can all that info and energy come together in BBC style global network fashion?   Certainly it has not happened yet and BBC remains the best global news distribution network by far.  However it should not take long for news mashups to leverage the millions of online reporters who daily post tens of millions of online reports into a simply spectacular news resource.  

Although it may be too far ahead of it's time to succeed, I sure like like Newsvine, which I think gives us a good glimpse of the future of news, which dovetails nicely with the future of the internet, which dovetails nicely with … our future.

Scoble leaves Microsoft!


Robert Scoble, one of the world's most influential and well-known bloggers, is leaving Microsoft for startup podtech.net

It's not official until he announces it tomorrow at Vloggercon.com, but in typical blogOsphere fashion the news is out before it is news.    Looks like Robert notified a few folks who called a few others who posted about it and it'll be old news by the time he announces tomorrow.

I had a chance to talk briefly with Robert at the MIX06 conference and he's a great guy.  I'm very surprised that Microsoft allowed this to happen though I'm guessing it's because the corporate structure made it hard to reward him appropriately for his enormous contributions to Microsoft as one of their most prominent online spokespeople.    Also I'm guessing he was frustrated by the slow pace of change at MS. As such a well-connected guy I bet he wanted to jump into the excitement of Web 2.0.  Microsoft is missing much of the point of Web 2.0 as many have noted – in fact it they aren't careful Web 2.0 could kill Microsoft, and Scoble's departure is notable in that respect.   He was Mr 2.0 at Microsoft and now he's gone.

Microsoft's loss is Podtech's gain and I'll look forward to seeing Robert more often now that he's heading to Silicon Valley. 

Is Web Surfing Dying?


I'm still big on "web surfing" and prefer bouncing around from site to site to RSS feed readers and customized home pages like MyYahoo.

However, as information online continues to explode and as blog content replaces website content as the freshest and most interesting stuff online, I think we'll all be moving to a more structured environment for pulling in information. This won't stop our surfing but it will tend to reduce the time surfing and increase the focus on topics of interest to us. Interestingly, this may mean we'll be less inclined to bump into "new" ideas. On the upside it may allow more in depth analysis as we refine the niche sources to the best of class in our areas of expertise/interest and learn to organize the information and data associations in more effective ways.

I think these RSS vs Surfing developments may be more profound than most realize. At MIX06 it was clear that Microsoft was going to focus heavily on RSS feeds as a key online distribution tool. Yet it was striking to me how Bil Gates (who I respect) and MS in general seemed out of touch with the big news of Web 2.0. Tim O'Reilly and Tim Berners-Lee both are good at seeing the future and they seem to suggest there are profound changes in emphasis for the online world – a shift to community/collective intelligence/complex webs of interconnected dynamic data/ etc. This is not directly related to the future of surfing but will influence it greatly, and I think Web 2.0 may not be as compatible with "navigation via surfing" as the old web.

Travel Mashup Holy Grail


Hey, if I wasn't down with a sprained ankle I'd get to work on the ultimate travel mashup.   John asked for suggestions over at his excellent Web 2.0 resource site Programmable Web and I thought I'd throw this one out, which expands a lot on the "California Road Cams" mashups I'm hoping to have for Mashup Camp 2 coming in July.
 The Travel Holy Grail Mashup would harvest the spirit of Where 2.0 and some of Tim O'Reilly's very cool ideas. It would mash the following data in an easy to navigate interface:* City information from Wikipedia* Pictures of the city using the Flickr API * Road Cameras from state DOTs over Google Maps* Weather/traffic information from Yahoo Traffic* Geolocated blog content using the upcoming         technorati API and/or existing blog/map mashes.* Develop a system to allow drivers to use cell phones and onboard navigation devices to report accidents, weather, and road condition reports to a central web location which would standardize all the data and allow interfacing with any website.

Watch out for the … Amazon!


Over at Webmasterworld someone was noting Amazon's new free commercial website service and wondering if they were watering down their brand with all the new online services Amazon is offering. 

To the contrary I think the Amazon strategy is brilliant and the idea is to water down the OTHER brands by commoditizing things like commercial sites and search. The relationships they are establishing will pay modest but very long lasting dividends.

The global search niche, by comparison, is hugely profitable but is always threatened by "the next best thing" since users will tend to jump to the best search having little stake in the brand itself.

Amazon has nothing to lose in the areas of free website, storage, web services, etc. I think they are very clever to provide complex, data intensive services.

They are also lucky to have one of the best tech evangelists in the form of Jeff Barr who is spreading the word about some of the new services in his excellent presentations such as the one he gave at MIX06

Global Warming, or Global Alarming?


Tim O'Reilly's looking forward to the upcoming film by Al Gore about Global Warming.
It's called "An Inconvenient Truth" and premiers very soon.

I respect Al Gore for many reasons, but I'm concerned by what appears to be a "propagandistic" rather than "scientific" lean to this film (this is based on clips and comments by those who have seen the film). I do not think Gore is a clear thinker on this topic and sees himself more as a "prophet".

If we focus on addressing the many global problems like health and economies of the developing world we can get a spectacular return on the investment of mental and monetary capital. Collateral advantages will be reductions in terrorism and a huge boost in good will and personal satisfaction.

Investing in alleviating human causes of global warming has no clear path to success, yet the costs are simply staggering.

Tim replied to my concerns, which I posted over at his blog. I love the internet for letting little old me, and thousands of others, actively engage with some of the world's best and brightest. Whatever one's views on the *most* pressing problems, certainly the collective application of innovation has the power to bring us the solutions.

Joe —
I see you've read The Skeptical Environmentalist. And I certainly agree with Bjorn Lomborg that there are other pressing problems where there is a great return on investment. But it also seems to me that many of the things that would be required to help with global warming could have enormous payoff. Critics talk about enormous costs, but it seems to me that the costs of the current way of doing things are always hidden.

A great example of this is railroads vs. automobiles. There's always been a huge debate about rail from the north bay down to San Francisco, with critics talking about the $150 million projected cost as a subsidy. But no one talks about the tens of billions of dollars of subsidy represented by the creation and maintenance of the highway system. Railroads are expected to carry their costs and described as uneconomic because they need subsidies, but the automobile industry managed to get much larger subsidies baked into the economy and hidden so that they no longer even appear as subsidies.

——-
I agree with Tim that some hidden economic subsidies are not always identified in discussions, but Economists do talk about and study these relationships. Unfortunately these observations are almost always buried in the politically/emotionally motivated budgeting processes. Political budgeting is not rational budgeting.

He's also right that greenhouse alleviation *might* have a big payoff, especially from things like alternative energy innovations that we might not explore unless we tackle global warming more aggressively. Still, the benefits seem so very unclear that I'd rather have the government spend my money on alleviating the abundant clear, present, and (most importantly) CHEAP-to-fix dangers like global health and poor education. (I'm against much of the excessive military and security spending as well as potential global warming big spending.)

I'd even suggest that the positive technology spinoffs from $250,000,000,000 towards global health and development would simply dwarf those from that investment in Greenhouse gas alleviation (or military or first world health care, etc, etc).

Mr. Web 2.0 addresses rights to Web 2.0 service mark


Tim O'Reilly returned from vacation to a firestorm of concern and penned this thoughtful reply

I thought it was a nicely reasoned, rational reply to the brushfire of angry commentary, but unfortunately did not really address the key concern of many which is that enforcing rights to "Web 2.0" *appears* to be outside of the spirit of Web 2.0 as representing open, freewheeling, new age business models. He seems to say this is only a conference thing but that does not jive with the more sweeping claims to "Web 2.0" that the staff replies seem to be addressing.

I think this may be especially true of those in the EU who are not as familiar with the O'Reilly name and sterling reputation.

It's easy for me to say but I think there is more to be gained from the positive publicity that will follow dropping the claim on the mark than from fighting to own it.

I think I've spent enough time worrying over this one – O'Reilly is a fine company and will handle this reasonably.