Google as Social Network = THE killer application?


Google’s acting social at the Googleplex and this could become an earthquake in the social network landscape.   TechCrunch reports that Maka Maka appears to be the Google codename for their social network integration, which may be a way to tie together existing Google stuff in a seamless and user friendly way.   For many of us Google aleady has a lot of info.   I use Gmail, Google Toolbar, and more.  If they simply say to me “click here and we’ll make it all work great” I’m going to do it.    If it works, I’ll keep it.  If I, and 50,000,000 other users keep it Google will be bigger than Facebook….almost overnight.  If they integrate it all with the upcoming Google Phone?   Wow.

TechCrunch:
The real killer app for Google is not to turn Orkut into a Facebook clone. It is to turn every Google app into a social application without you even noticing that you’ve joined yet another social network.

Hey Yahoo!   Why don’t you DO THIS!    Use Mash to get all Yahoo users going.  Don’t ask others to sign them up – simply have a  one click Mash page creation thing where YOU set up a page for all Yahoo users…..right NOW.    If people want to delete it, fine.  If not, rock on with the new largest social network, and populate it with people …. later.

Yahoo Mash – Yahoo!, don’t forget about Yahoo! Mash


Yahoo’s social networking tool “Yahoo Mash” offered up a good first entry into the social networking space by a major player.    But I’m noticing how it seems to be languishing after the initial positive buzz, and I think this is because Yahoo’s taking too long to go out with full bore, full online network promotion.  

Yahoo Mash offers some features I really like compared to Myspace and Facebook.  It’s an open architecture meaning that you can mashup mash with modules that show pictures or RSS feeds like this blog.   I think my favorite thing about Yahoo Mash is the way the comments stream from profile to profile, so you don’t have to keep bouncing back to a single spot to remember what you said to somebody.    I’m not enough of a social networking person to know if this is a real innovation or not because Myspace and Facebook also have some features that cross pollinate across profiles, but somehow Mash feels more like a “social networking” experience to me, even though I with it had the kinds of business networking features you find at LinkedIn.  

If Yahoo Mash is just working out kinks and getting ready to scale up to full release soon that is fine, but if the idea is to scale the project *slowly* over a year or so I think they are making a big mistake.  Why?   Because social networking is an explosive phenomenon both in the sense that it has quickly become a key online activity across all users but also because it seems to me that social networks don’t gain momentum gradually, rather they become “in fashion” as did Myspace and Facebook and grow quickly and explosively.   Facebook is still in this growth mode while I think Myspace growth is tapering off (I’m too lazy to go look at graphs to see if this is true).  

Disclaimer – I’ve got some Yahoo stock.  Not enough to prejudice my views, but perhaps enough to make me unreasonably optimistic.