Avinash Kaushik from Google and Market Motive: Get on the train or get run over. Relevant metrics are changing dramatically and are an essential part of your online strategy. RSS as the key blog metric, because this is the ultimate permission marketing environment where you push content out to your readers.
Jim Sterne: Web and search metrics are changing the game from reporting to analysis to promotions to “hearts and minds” marketing.
Mathew Baily had the most entertaining yet relevant presentation I’ve seen in some time – probably not as helpful as case studies but brilliant! Analytics and Star Trek: 1.0 analytics endless cycle of mundane reporting. This runs you down. You want 2.0 analytics! Star trek death conversion rate? = 14% mortality, mostly among red shirted actors. Need more context which is where story-driven analytics comes in to answer the detailed questions. Ask questions – best human tool.
Marshall Sponder of Monster.com:
Measuring Success in a 2.0 World
How do you know if you’ve been successful with search engines and your website in general? You can check your “rank” at search engines for particular keywords, analyze log files to see the actual terms people used to reach your website, or make the ultimate jump and “close the loop” by measuring sales conversions and ROI. This panel explores both classic and cutting-edge techniques to measure success, what statistics you should really care about, ways to be more strategically focused, and how to drive increased revenue for your business.
- Richard Zwicky, Founder & CEO, Enquisite
- Jim Sterne, Target Marketing & Chairman, Web Analytics Association
- Matthew Bailey, President, SiteLogic
- Avinash Kaushik, Author, Blogger, Analytics Evangelist, Google
- Marshall Sponder, Senior Web Analyst, Monster.com