It’s a rough life here in California internet land.
Mashup University Wraps up and tonight’s party at the Avante signals the beginning of …Mashup Camp 2
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Daily Archives: July 12, 2006
Mashup University – StrikeIron on Commercial Mashup Ecosystem
Dave from StrikeIron, formerly with PayPal. StrikeIron is a commerce platform serving as marketplace for API providers, developers, and ISVs. StrikeIron API info.
Mashups will have more of a commercial impact than generally thought.
Salesforce (the big player in this applications sales marketspace) is claiming to become the Ebay of commercial aps.
Find 3rd party APIs and data you need, and StrikeIron manages the relationships.
The Hype curve for new things. Enthusiasm for web services was growing fast in 2001, dropped off, now coming back.
Myspace is number one. Who’d have thunk it?
Wow. Myspace as the top site in terms of traffic. Looks like they’ll have the money to throw another nice party next year.
This should put another nail in the coffin (which is already FULL of millions of nails) suggesting you need nicely designed pages to be a great site.
Update. Jeremy’s saying that it is problematic to compare the entire Myspace environment with only pieces of Yahoo’s.
Mashup Camp Attendr Mashup
Jeff Marshall has a great application,, Attendr, showing those coming to Mashup Camp tomorrow. He’s brought a great solution to one of the key conference problems – finding and identifying folks you want to meet. Unfortunately only a small number have uploaded info so it’s not as helpful as it could be.
Solution? We need a standardized info set for everybody who … wants to share their info.
Is this a solution? Plaxo seems to be doing the best “user friendly” stuff along these lines and after meeting Joseph here at Mashup U today I say …. we can trust them.
Mashup University – AIMPages Module Microformat and Module Development
Wow, with a session title like that … you’ve got to love the internet …. or just replace it with acronym AIMMMMD
Review Microformats, which really clever people think are forming a key component of the new web.
Kevin Lawver with AOL is showing off some stuff at Aimcreate.com
AOL Module T: http://developer.iamalpha.com/profile/
AOL loves dojo
Use the module maker and it’s really easy to create modules.
Open web is becoming institutional, and that is …. good.
Mashup University – MapQuest OpenAPI
Mapquest is up next with Antony Pegg and Joe Hughes.
Most popular mapping site on web with 50 million unique users per month, 1.25 billion page views (wow). More mapping than all competitors combined. Top 10 internet brand.
Mapquest Business Solutions.
OpenAPI. Mapping, Geocoding, and routing in a single API. Sounds great. But commercial limitations sound like they may be restrictive? As with all map providers you should talk to them if you have great commercial aps – they generally like to see innovations more than apply restrictions to developers. Integrated into AJAX style scripting interface.
Shows a great icon set for plotting data points.
Joe Hughes is up now with demo of the “Load Remote” feature of the API using a service side module with third party traffic feed.
ChefMoz/Mapquest demo with restaurant listings plotted with opening times.
Move developer tools and demos:
Mashup University – AIM Developer Program
Greg Cypes is Sr. Software Engineer at AOL, AIM Core Infrastructure.
If you build it they will come. AOL is opening up to developer community.
AOL is interested in openness.
AIM Developer SDK Triton plugins, AIM Custom, AIM bots
DEMOs of some bots developed using these three approaches.
With AIMCC the bot infrastructure is provided, developers focus on business logic. Rock/Paper/Scissors mashup bot demo.
AIM location services. MAC address asso w/ location so AIM can give approximate locations. Not used to specifically track a user, rather router location.
AIM Web Services and BIG. BIG’s getting deprecated but won’t be turned off.
I’ve missed much of the technical aspects of this presentation so…. AIM developer stuff
Mashup University – AOL Digital Media Services
Spencer Huang with an excellent presentation about AOL Music Now. This is the first developer discussion of AOL’s premium music service which offers a la carte and subscription based full access to 2 million songs. Download them all if you want. Transfer to player.
All dynamic programming lists exposed as RSS XML 2.0 feeds. Can be top level feeds or member specific. Feeds
Next up are the guys from AOL Winamp project:
Winamp** Built on Community Development. Demos of some mashups using winamp and demo of SHOUTcast = AOLs Roll your own Radio Station and put it in this directory. This looks very interesting. At lunch the AOL guys were saying that overseas adoption of Winamp is very high.
Mashup University – resources and blogs
If you are reading my mashup posts you should ALSO be checking out these far better mashup info sources:
Programmable Web – John manages the holy grail of mashup info. He posts it all here.
Blogs of Mashup Maniacs. Or at least people who came to Mashup Camp 1:
- Adam Trachtenberg
- Adrian Blakey
- Al Sam
- Alan Lewis
- Andrew Turner
- Assaf Arkin
- Ben MetCalfe
- Bernard Moon
- Betsy Devine
- Brian Berliner
- Buzz Bruggeman
- Chad Dickerson
- Chris Baggott
- Chris Law
- Christopher Baus
- David Fox
- DeWitt Clinton
- Dorai Thodia
- Doug Karr
- Emily Chang
- Francois Orsini
- Giovanni Galluci
- James Governor
- John Musser
- Joseph Hunkins
- Julien Couvreur
- Kai Chang
- Kevin Perkins
- Marc Canter
- Mary Hodder
- Max Kiesler
- Myk O’Leary
- Niall Kennedy
- Rick Segal
- Sandy Kemsley
- Stephen O’Grady
Mashup University – Microsoft Gadgets and AJAX.
Scott Isaacs – The Architect for MS Live .. remixing the web. The LIVE team remains impressive.
Mashups are not new, but the Mashup revolution – the low cost, richer services and experiences, allow us to build things like Zillow.com that would have been totally prohibitive without the backup infrastructure.
Millions of IM users – HUGE reach at NO cost. Cool.
Leverage your investments by remixing. Mashups bring traditional software development … to the web.
Windows live has internalized the Mashup philosphy – Windows live properties are … mashups. The LIVE experience is built out of gadgets. Will be turning gadgets ON in MS spaces. Build a great gadget and get the viral impact. [ NOTE – IMHO how users will populate their increasingly customized browser window with widgets/gadgets/toolbars/messeging/etc is the coming *key* battleground for the big players. Seems Yahoo and MS understand this better than Google? ]
Live Gadget Framework – 100% Firefox compatible. Not yet supporting Safari for technical, not philosphical, reasons.
Demo of Concerts Gadget – concerts + flickr pix. Scripts plus style sheets into gadget. Can derive new gadgets from the old ones.
Demo: notepad gadget
A performance advantage and challenge:
Life Cycle of the applications is NOT driven by refresh, rather by the application itself. Must “clean up after yourself” and get rid of gadgets after they are not used anymore.
Future Thinking:
Microformats – great standards for data transferability.
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Joe Duck 