Mashup Camp 2 – Begins


It’s 8:30 and folks are arriving here at the Computer History Museum and thanks to Microsoft there’s great coffee, so it’s looking to be another exciting Mashup Camp.

Michael Arrington and Jeff Clavier “We love the smell of startups in the morning” are on the list so you know you are in the right place for Web 2.0 action and adventure.

Last night’s party at the Avante, thanks to Dave at StrikeIron was great. Lots of good discussions and demos of some great projects like:

Intel Mashup ? – I missed this one

GoodStorm.com Yobie is a clever guy with a good team so this is a company to watch.

Zend Frameworks John Herren was one of the most insightful programmers here last time. Zend is making it easier to mashup with their pool of code and services.

IBM Tessa demo’d koala, an internal IBM wiki tool with several very clever features. They may release this outside the company if the demand is there and that’s part of what she’ll be learning here at Mashup Camp. I was particularly interested in how Koala has employees tag themselves and each other as qualified in various areas, and then maps these tags to search for measures of “expertise”. I think this type of collective human intelligence is very promising, and the online environment makes it very easy and cheap to exploit it.

Eventful is doing great stuff and gave an excellent demo.  They are allowing people to put in “virtual” events, mostly from Second Life.    He noted that there is now overlap between the second life world and the real world as at SuperNova where second life folks could interact with the participants via webcams and a virtual meeting room.

StrikeIron demo’d a data nabbing spreadsheed with callback and a very interesting EBAY data application that plots sales and times, allowing optimization of keyword buys.

Mashup University – StrikeIron on Commercial Mashup Ecosystem


Dave from StrikeIron, formerly with PayPal. StrikeIron is a commerce platform serving as marketplace for API providers, developers, and ISVs.  StrikeIron API info.

Mashups will have more of a commercial impact than generally thought.

Salesforce (the big player in this applications sales marketspace) is claiming to become the Ebay of commercial aps.
Find 3rd party APIs and data you need, and StrikeIron manages the relationships.

The Hype curve for new things. Enthusiasm for web services was growing fast in 2001, dropped off, now coming back.

Myspace is number one. Who’d have thunk it?


Wow. Myspace as the top site in terms of traffic. Looks like they’ll have the money to throw another nice party next year.

This should put another nail in the coffin (which is already FULL of millions of nails) suggesting you need nicely designed pages to be a great site.

Update.  Jeremy’s saying that it is problematic to compare the entire Myspace environment with only pieces of Yahoo’s.

Mashup Camp Attendr Mashup


Jeff Marshall has a great application,, Attendr, showing those coming to Mashup Camp tomorrow.   He’s brought a great solution to one of the key conference problems – finding and identifying folks you want to meet.   Unfortunately only a small number have uploaded info so it’s not as helpful as it could be.

Solution?    We need a standardized info set for everybody who … wants to share their info.

Is this a solution?    Plaxo seems to be doing the best “user friendly” stuff along these lines and after meeting Joseph here at Mashup U today I say …. we can trust them.

Mashup University – AIMPages Module Microformat and Module Development


Wow, with a session title like that … you’ve got to love the internet …. or just replace it with acronym AIMMMMD
Review Microformats, which really clever people think are forming a key component of the new web.

Kevin Lawver with AOL is showing off some stuff at  Aimcreate.com

AOL Module T: http://developer.iamalpha.com/profile/

AOL loves dojo

Use the module maker and it’s really easy to create modules.

Open web is becoming institutional, and that is …. good.

Mashup University – MapQuest OpenAPI


Mapquest is up next with Antony Pegg and Joe Hughes.

Most popular mapping site on web with 50 million unique users per month, 1.25 billion page views (wow). More mapping than all competitors combined. Top 10 internet brand.

Mapquest Business Solutions.

OpenAPI. Mapping, Geocoding, and routing in a single API. Sounds great. But commercial limitations sound like they may be restrictive? As with all map providers you should talk to them if you have great commercial aps – they generally like to see innovations more than apply restrictions to developers. Integrated into AJAX style scripting interface.

Shows a great icon set for plotting data points.

Joe Hughes is up now with demo of the “Load Remote” feature of the API using a service side module with third party traffic feed.

ChefMoz/Mapquest demo with restaurant listings plotted with opening times.

Move developer tools and demos:

mapquest.com/openapi 

Speed Limit – won their API contest: Betimely.com

gamedaymapping.com

company.mapquest.com/samples/index.html 

Mashup University – AIM Developer Program


Greg Cypes is Sr. Software Engineer at AOL, AIM Core Infrastructure.

If you build it they will come. AOL is opening up to developer community.
AOL is interested in openness.

AIM Developer SDK Triton plugins, AIM Custom, AIM bots

DEMOs of some bots developed using these three approaches.

With AIMCC the bot infrastructure is provided, developers focus on business logic. Rock/Paper/Scissors mashup bot demo.

AIM location services. MAC address asso w/ location so AIM can give approximate locations. Not used to specifically track a user, rather router location.

AIM Web Services and BIG. BIG’s getting deprecated but won’t be turned off.

I’ve missed much of the technical aspects of this presentation so…. AIM developer stuff

AOL developer info 

Greg’s blog

AIM Acronym list

Mashup University – AOL Digital Media Services


Spencer Huang with an excellent presentation about AOL Music Now. This is the first developer discussion of AOL’s premium music service which offers a la carte and subscription based full access to 2 million songs. Download them all if you want. Transfer to player.

All dynamic programming lists exposed as RSS XML 2.0 feeds. Can be top level feeds or member specific. Feeds

Next up are the guys from AOL Winamp project:

Winamp**   Built on Community Development.  Demos of some mashups using winamp and demo of SHOUTcast = AOLs Roll your own Radio Station and put it in this directory.  This looks very interesting.   At lunch the AOL guys were saying that overseas adoption of Winamp is very high.

Winamp Developer Network

** Ha – it’s a small little internet world?

Mashup University – resources and blogs


If you are reading my mashup posts you should ALSO be checking out these far better mashup info sources:

Programmable Web – John manages the holy grail of mashup info. He posts it all here.

Mashup Camp Blog 

Mashup University

Blogs of Mashup Maniacs.  Or at least people who came to Mashup Camp 1: