Expedia’s Best Price Guarantee, like a grenade, just needs to be …. close.


Generally I like price guarantees which tell you that the company is 1) fairly confident they are usually offering the best pricing on stuff and 2) allow you to relax a bit and book while still surfing around for a better trip.

But Expedia’s “simple” and “Best price” guarantee did make me laugh a bit when I noted in the fine print that the Expedia airline ticket must be at least $6 more to qualify.  Not  a big deal of money (though with a family trip it’s enough to care about), yet somehow the notion of “best price” that is not the “best price” smacks of the kind of bogus pitch everybody is tired of hearing.

Wouldn’t it be nice if somebody had a good faith best price deal with no fine print where “best price” meant simply the best price for a comparable (rather than perfectly, exactly, unlikely-to-be-found-in-exact-same-form thing?

Kawasaki on new trends in marketing


Here is a nice summary of insights from Guy Kawasaki, clever marketing guru, about what young people are doing online and on phone.    Supports the ideas that the future is highly mobile and must be highly “permission based” in it’s marketing.

Won’t it be interesting if the new age of marketing becomes a lot like 1800 style marketing?   There, you’d go to the hardware store or the grocery and ask the retailer to hand you things.    In the new age this is becoming a trip to trusted niche sites (or Costco.com and Wal-Mart?) for information and shopping and then asking the computer to fetch stuff for you and add to your electronic shopping cart.