Daily Archives: April 13, 2007

Google buys DoubleClick for 3.1 Billion


Google as advertising juggernaut continues the aggressive “advertising baron” expansion with today’s purchase of DoubleClick. I doubt it was DoubleClick’s technology that made this attractive to Google, rather the stable of existing advertisers and – perhaps most importantly – keeping … Continue reading

Posted in advertising, companies, Google | 2 Comments