Matthew Ingram has got it right when he suggests that the recent Pew study results are an indication that many, not few people are engaged in Web 2.0. Several headlines about the study suggest, oddly, that there is some sort of tech elite who participates in web stuff when in fact the study is a powerful indication that the social internet is thriving and getting adopted by a broad spectrum of society rather than an elite group.
Click here for the Pew study with these key findings:
8% of Americans are deep users of the participatory Web and mobile applications.
23% are heavy, pragmatic tech adopters – they use gadgets to keep up with social networks or be productive at work.
10% rely on mobile devices for voice, texting, or entertainment.
10% use information gadgets, but find it a hassle.
49% of Americans only occasionally use modern gadgetry and many others bristle at electronic connectivity.
MORE: Wow – I don’t think I’ve ever seen research so hopelessly misinterpreted as these findings. Perhaps those writing about this like the idea of being a “tech elite” so they interpret accordingly?
The significant finding was that only 15% are “offline”. Hmmm – compare this to 10 years ago when only about 15% were “online”. This is called “rapid adoption” rather than “tech elitism”.
Off the network (15 percent)
People in this group, tending to be 65 or older, do not have a cell phone or Internet access. Some have computers or digital cameras.