KFC Oprah Free Chicken Coupon Follow Ups


This just in from the Joe Duck “you can call me a chicken but don’t call me late for dinner” department:

The numbers are in for the coupon fiasco promotion and it appears my estimate of downloaded number (10 million) was very  good.  However it looks like eventually the total redemption will be greater than I predicted.

At an eventual redemption rate of 8 million coupons, food costs of 20% and non-fixed costs of another 20% (all guesstimates by me), KFC will have spent  40% x 8 million meals x $4 meal =  $12.8 million

Oprah says 10.5 million coupons were downloaded and 4 million used so far:

“We would like to apologize to our customers who have been inconvenienced by the overwhelming response to our free Kentucky Grilled Chicken offer,” said Roger Eaton, president of KFC U.S. “The lines of customers wanting to redeem their coupons have been out the door and around the block, so we’re unable to redeem customer coupons at this time.”

Eaton appeared on Winfrey’s show Friday via Skype to sort out what she referred to as the “chicken caper.”

Winfrey acknowledged some of the issues surrounding the campaign, and called the download of 10.5 million coupons and giveaway of $42 million worth of free food from KFC “quite a hookup.”

Eaton said 4 million meals had been redeemed by using the coupons, with 6.5 million meals from rainchecks still needing to be distributed.

Winfrey said the reaction to the chicken coupon surpassed even her giveaway of cars to audience members a few years ago.

“I was really deeply moved, first of all, by all the people who sent thank you’s for the chicken,” Winfrey said. “You know, I actually got more thank you’s for the chickens than we did for the cars, which is so amazing.”

Note to Oprah (who I love, but who I think may need some math tutoring)  Of course you got more thank yous for the chicken. You gave away 10 million chicken dinners and a few hundred cars.      I didn’t get either   :  (

Tweets in Space from Nasa


I’ve been writing a lot lately about Twitter for many reasons, but I think two very good examples of why Twitter represents a key social media breakthrough are the upcoming Twitter tweets from space by NASA astronaut Mark Polansky and last month’s contest for followers between celebrity Ashton Kutcher and CNN news.   (Kutcher won by topping a million Twitter followers first).      Note that NASA and Kutcher – arguably two of the more technically adept big name brands, are not using Facebook to push content and interact with fans, they are using Twitter.

Unlike Facebook, Twitter is a very open, interactive, public venue.    It’s almost ideally suited to superficial yet “somewhat intimate”  interaction with both a small and large audience, and I think this is the key brilliancy of Twitter.    It serves both as a messaging system with friends  or business associates but also as a kind of community public square that allows you to interact with millions of other people in an informal yet direct way.    Pushing out a note to the world via Twitter, especially if you have a lot of people following you, is likely to result in fast, often rewarding feedback.

For well over a decade  it has been clear that the internet is about *people* much more than it is  about technology or computers.   However it’s only in the last few years that the barriers to entry, the familiarity with the tools, widespread access to broadband, mobile phones, and more of the human components of the internet have come together in the necessary ways to push people ahead of technology as the key online consideration.   Twitter remains at the same time superficial and profound and is the culmination of that online socialization paradigm.    With only tens of millions using Twitter and over 200 million on Facebook there is clearly  plenty of  room for Facebook success, but I believe we’ll see Twitter continue to grow more rapidly and become the key global messaging tool – primarily because it’s so simple to use and much friendlier for mobile applications.

Yes, you should be on Twitter too and let me know so I can follow you!    Joe Duck on Twitter

KFC Coupon from Oprah


Update:   Yes, the KFC Coupon story is growing in complexity, nuance, and good old KFC chicken tastiness.

OK, so this KFC Chicken post is partly an  examination of the rise of Oprah’s Online  Omnipresence, partly a helper for my fellow KFC chicken loving blog readers, and partly a search ranking experiment.   The KFC Coupon for free chicken, referenced on Oprah today, is here .   The KFC Coupon above is NOT linked to my words “KFC Coupon” because that would mess up the experiment!   The only problem is that the site appears to be totally overwhelmed with requests for this offer which is pretty generous:  Free two pieces and sides for up to four people.    Feed your family free on KFC!

You want to click here – probably later this evening – for the free KFC chicken coupons.   Print out four and take the family, but NOT GOOD on mother’s day and SHAME ON YOU for even contemplating that cheapskate option!

I’m torn between thinking this is a genius move to swing millions of people back into the KFC fold and thinking it’s an idiot move for costing KFC a fortune (as in a real fortune.  Let’s assume a coupon print level of 10 million and use level of 20%.  They are giving away 2 million meals that would normally run about $5.   At a food cost of 20% and other non-fixed costs of about 20% the product cost alone will run KFC 4 million.)  This  for an offer that will bring in almost no immediate revenues.    As a branding play I want to follow this closely because my working hypothesis has always been that brand advertising generally fails but the failures are covered up by the very clever (and often very attractive) marketing firm sales reps.    At the KFC level the metrics are probably internal and less biased though so this one will be fun to watch.

Of course the value of the social media  may wind up putting this campaign into the “positive ROI” territory as  thousands of bloggers and Twitter folks like me are sucked into the greasy (wait, I mean grilled) chicken action.   KFC will soon the top trending topic on Twitter.    Chickens all over America have a  lot to fear today.

I’m a fan of their chicken but haven’t eaten there in some time – probably because deli chicken at supermarkets keeps me happy when I go into a frenzy for a fried chix fix.

Oprah apparently likes the new KFC Grilled Chicken and on the show offered a coupon for a free meal to *every person in the world* via an online website.   This appears to have created what I predict may be the biggest online feeding frenzy of all time since printing out the coupons requires some software that is loaded during the process.  So far I’ve tried about 5 times and each time get error messages I assume are related to massive server loads.

Oprah’s newfound Twitter enthusiasm notwithstanding, I’m guessing that the demand for this failed to recognize that the coupon story would spread like wildfire online to people who don’t watch the show (I learned about it from a Twitter person).

Wow, the fried plot is thickening.  Some stores are not honoring some coupons? Baltimore  Chicken Coupon News

Swine Flu Pandemic deaths in USA: 1 Other USA Flu Deaths: 36,000


Update:  The 2009/2010  H1N1 Swine Flu season is more severe than last year when I wrote this post, though the statistics haven’t shaken out yet.  My current take is that while initial concerns may have been overblown we are *now* facing a fairly serious health risk and I’d encourage  folks to take the vaccine when it’s available in your area.     I’m actually optimistic that the *total deaths from flu* will go down this year as people are taking far greater precautions than usual.

——————

You’ve got to hand it to the hype machine on this one for exaggerating the chances that the Swine Flu is going to get ya.    I certainly understand why the CDC would be concerned that a new virus will spread and become dangerous, but the near-panic we’ve seen over the past week is simply not warranted by a reasonable interpretation of the data.   I’m hardly a flu expert but it appears that the contagion, far from exploding, has been kept almost completely in check with only a handful of cases outside of the likely area of origin in Mexico and no rapid spread even in Mexico.    It’s possible all the fear and masks have kept things in check but more likely this just isn’t that deadly a virus.

For example if we had followed all the precautions many are  following *right now* by wearing masks, avoiding mass public activities, and obsessive hand washing the number of *regular* flu deaths would likely have been on the order of many thousands, perhaps even tens of thousands, less than they were in the 2009 Flu season (which roughly corresponds to “winter” and takes on average about 36,000 lives each year in the USA alone based on the CDC data cited below.

I’m seeing some parallels with the hysterical responses to minor weather events which are often foolishly attributed to climate crisis when in fact they are simply minor changes in the weather.  At least in the case of this flu there is an objectively identifiable new flu strain – H1N1,  that *theoretically* could create massive trouble along the lines of the 1918 flu pandemic.   That flu pandemic killed more people than any event with the possible exception of WWII depending on death toll estimates which generally fall between 50 million and 100 million for the flu.     The “better documented” WWII death toll was about 73 million worldwide.   Obviously this means that flu pandemics are of critical importance, but it’s also important to recognize that millions die every year from very easily preventable diseases like malaria and rotoviruses to which we have historically paid far too little attention.

In the USA WWII took about 400,000 lives while the 1918 Pandemic took about 500,000

So with 1 US death so far, and that I think from a victim sent to Texas from Mexico, we are looking at a death toll 1/500,000th as large as in 1918.   Not sure that calls for the response we’ve seen so far.

Clearly the 2009 Swine Flu pandemic is nothing to sneeze at but I think it’s also clear that the 24 hour news and even the CDC – perhaps practicing for a real threat – have hyped this event out of proportion to the real threat.    If that’s because the threat really, really cannot be known I supposed it’s fine, but if it’s because this type of thing keeps people focused in ways that are profitable to TV News or grant and funding producing for CDC I hope we take a close look at all this when it’s over.    Although epidemiologists are probably going to say “better safe than sorry” with Pandemic alerts it’s also true  that overhyped events can lead to a lax future response from a public that becomes too used to “crying wolf” when the threat is actually quite low.

The world currently faces several catastrophic health, poverty, and human rights crises in the developing world and will face more global crises in the coming decades – we don’t need more fake ones.

CDC on Flu Deaths

Prescription Report on Tamiflu, an antiviral treatment for Swine Flu.   NO, you probably don’t need this drug!

CNN on flu hysteria as the “real problem”.   Hey, talk about a two for one story here!    Hype the flu news and then hype the hype about the flu news.    However in this case I’m not sure TV News is to blame as the CDC and government folks have been quick to talk about “inevitable” pandemic and other statements that have led to much of the trouble.    In fact I think we’re seeing the same challenge of bureaucratic interpretations here we see with global warming alarmism.  There are often political and social penalties for bureaucrats who fail to identify major problems.   There are *huge* rewards if you manage to convince grant and government funders that minor problems are major problems.   Yet we don’t tend to punish folks for “exaggerating risks” which is part of the reason … we have a lot of exaggeration of catastrophic risk in our society and too little attention to “mundane” but real risks like  normal flu deaths, gun deaths, and highways deaths which account for well over 100,000 dead each year.     Add heart disease and cancer to the list – they are also largely preventable grim reapers – and you find we are under quiet attack 24/7 by deathly dangers that make the 9/11 toll look completely trivial by comparison.

Think about this – if  we *knew* that a terror group was going to kill 100,000 Americans next year with an assault of viruses, guns, and car bombs there would be a near panic with calls for martial law or on the other end of the spectrum perhaps an armed revolution.      But since these risks are less dramatic we don’t fret enough about them, while worrying far too much about swine flu and the terrorists who only rarely materialize and appear to rarely if ever pose a truly catastrophic risk.      I would caveat this last point saying there are certainly terror groups out there that would consider catastrophic action and we certainly should seek to get them, but we always need to monitor the costs in terms of lives and money and compare this to alternatives.