You are killing people in your Social Network?


Massive multiplayer online gaming is increasingly becoming a mainstream social activity.     Leaving aside for the moment many interesting questions about how this affects the offline behavior and psychology of those who are playing these games many hours each day, there are a lot of practical business issues of great interest as well.

Daya over at Webguild suggested recently that the next generation of social networks may be inspired by these multiplayer online video games.     This is a really interesting idea for game developers – could you maintain the excitement of the game play but have players socialize after the game was over in the same way they socialize on Myspace or Facebook?     I think it’s a tall order.    There is limited socializing in the game space to set up games, play, collect a team, yell at your teammates or opponents, etc, but from a business and social perspective this is probably not significant as social activity outside of the (highly relevant) gaming activity.  

An amazing killer application – pun intended – would harvest the motivation, intellect, and creative thought that goes into playing online games and use this for more practical applications – perhaps in real time as tens of millions play the games.      Unfortunately the most viable applications for the current crop of mostly violent games would be military, leading to a very sinister vision of teenagers around the world unwittingly (or even volunteering?!) to help direct battle in real places.    But I’m thinking more along the lines of some fuzzy logic applications where problem solving at the game level could be used for problem solving in some business applications.      Probably not practical – especially as computers become better equipped to create content and analyze opportunities.     

CES 2008 – The Hollywood Track and Donny Deutsch’s “The Road to CES”.


Entertainment Technology will be big at CES 2008 in Las Vegas, and there is a website devoted to keeping you posted on that aspect of the show.    The website is HERE – Digital Hollywood.

Another fun CES preSpinoff is Donny Deutsch’s website.  He’s an Advertising guru and host of the excellent TV show “The Big Idea” on MSNBC.    His CES efforts are online here.    Donny’s CES blog is here.

Yikes MSNBC you *really* need a content optimizer over there!   The URL for this major project is  this!    http://www.cnbc.com/id/22206030/site/14081545/

CES 2008


Click HERE for the latest on my CES Experience

At the Consumer Electronics Show in Las Vegas I’ll be blogging as much as possible, liveblogging the Bill Gates keynote on Sunday and trying to get a grasp on the big picture at this huge conference.    I’m really looking forward to seeing the latest gadgets and trends in technology.     One of the gadget themes I’ll explore are language translators.   These are important in travel and I’ll hope to test a few during the China trip this April.

Franklin has a translator device that looks like one of the best offerings out there – a twelve language translator where you type in the word and it speaks it back to you.

Google’s got an interesting new language translation “bot” for the Blackberry that Google is blogging about here.   Maybe they’ll have a Treo version later?

Computer Electronics Show in Las Vegas and Search Engine Strategies in Xiamen, China


OK, it’s time to start getting excited about several events I’ll attend in 2008 – China SES in Xiamen, The Computer Electronics Show in Las Vegas, and the Web 2.0 Conference from WebGuild in Silicon Valley. More about China later as I start to plan that trip with my two table tennis pals, one of whom was born in Beijing. Here’s a great recap of Rand Fishkin‘s experiences last year at this conference.

CES Las Vegas is the world’s most super gigantic humongous computer show. Bill Gates is the keynote this year.

There will be amazing new product launches and thousands of exhibitors hawking the latest and greatest electronic gadgetry. I expect at least a few new amazing Google phones based on Android SDK and literally thousands of neat new gadgets for hands on investigation. Hopefully Scoble and Podtech will host another Bloghaus at the Bellagio. I’d read about CES Bloghaus 2007 last year and it really sounded like the happening place to hang out during the conference as a gathering point and 24/7 watering hole for bloggers.

I’m already getting a lot of emails and some phone calls about setting up press appointments with the CES Exhibitors. For many this is the key place to build the buzz for new product launches. I’ll hope to report on the neatest things I see in travel and tourism as well as anything amazing that really stands out.

SES China 2008 in Xiamen

CES Las Vegas 2008

The rumors of PodTech’s death may not be greatly exaggerated?


Update:   As far as I know PodTech is doing fine as of December 2007, and the rumors back in July were bogus or exaggerated.   Just heard from John Furrier that PodTech will again host a “bloghaus” at CES, one of the neatest “social tech” ideas last year in my opinion.    I’m a big fan of all that Robert Scoble has done to evangelize quality corporate blogging and really wish PodTech the best.

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Mike Arrington is reporting that PodTech is in trouble. I think this is consistent with the idea that content is no longer king – it’s a pawn in the big game to leverage the flood of free content and social networking activity, a game where the winners will NOT be the product of doing the “right thing”, rather winners will be the survivors of the evolutionary process that drives our rapidly changing digital ecosystem. Biological evolution works *away from failure* rather than towards success, and it seems clear to me this is also how internet company evolution works.

Mike suggests that PodTech might survive in modified form by scaling back and lowering their “burn rate” and focusing almost exclusively as a production and advertising house focusing on their own clients. I wrote over there:

Good insight as usual Dr. Mike.

“… get their burn rate very low” ummmm – can you cite any examples of a companies that did this in time to survive?

I enjoy Robert’s perspectives and consider him a real blogging leader and a digital inspiratation to the rest of us, but I don’t have the time to invest in his videos or PodTech’s other rich content. (just the facts please!)

Producing quality content is now playing with pawns rather than kings, and for some time it will be the companies that leverage the flood of free content or help people process the maelstrom of content that will win. e.g Facebook, Google, and your personal favorite winner, TechCrunch!

The painful thing if PodTech dies is that they did so many thing exactly “right”. They saw video and blogging as sweeping new online paradigms, they hired Robert Scoble who is nothing short of a digital inspiration to bloggers and video folks – he’s one of the elite onliners who puts his blog, money, reputation where his mouth is and actually engages non-elites regularly and with gusto and stays about as Web 2.0 connected as you can without exploding. Also, PodTech sponsored what looked to me like CES’s best new idea – the Bloghaus.

But planning and quality don’t necessarily breed success in biology or business, and PodTech may be just one more example of the harsh new evolutionary realities facing any digital animal.

As Paul K infectiously notes business plans are overrated. Twitter’s lack of a business plan may be the flip side of the evolutionary challenges – disorganization won’t hurt them and might even be part of the reasons it’s looking like Twitter will be …. hugely successful.