Talent, Oregon Real Estate


Here in lovely Talent, Oregon the real estate prices have been going up in spectacular fashion. Until now. As a favor to my pal Jack Latvala I’m helping him set up a PPC campaign over at Star Properties, the closest thing to an official real estate office for Talent we have here. They also cover Ashland Oregon and have a lot of Ashland Oregon Real Estate listings as well as Talent Oregon Real Estate. Jack and Lynn are great to work with and are one of those rare brokerages that are more interested in helping people and the community than in landing the sales commission.

We’ll start with the $50 in free clicks from Google from SES and see if they can get any action from that bidding on terms like Talent Oregon, Talent Real Estate, Ashland Real Estate, etc. I’m very interested in this from a Search optimization perspective as well. Star would very reasonably be considered the most relevant site for Talent Real Estate, but probably not for Ashland Real Estate. However, the listing at the top for Ashland has a PR of only 2 and is not one of the big players there. I’m thinking he may be the cleverest one though as that’s a choice spot. In these “longer tail” areas we see that Google often fails to deliver the type of result you’d get if you asked a very knowlegeable local from Ashland about Real Estate, and I think this bodes well for Yahoo’s more humanized social search approaches.

Camp Latgawa


Just back from a fine weekend with other Unitarians up at Camp Latgawa, a Methodist owned camp about an hour into the mountains from Ashland, Oregon. Although I don’t attend “real” church much I really enjoy meeting some of the bright, enthusiastic, and usually fairly old folks who make up our fellowship in Ashland. Talks about astronomy and how the natural world may be seen as encompassing of all human thought and can underpin the notion of “spirituality” were good thoughtful Unitarian fare. Also, by stacking chairs and folding up tables I have redeemed myself and no longer possess the distinction of being the world’s only excommunicated unitarian.

Travel peeps – 1 generation = internet peeps


Asked about my CA trip I noted that my second Google party was not as fun as the first. Free (good) beer and mini burgers only go so far. I think the magic of Silicon Valley is wearing off – in fact this was my second trip down in 4 weeks with a Virginia reunion in between, a nice trip to the ol’ Virginia roots and relatives in the Shenandoah Valley.
There was a fun highlight of being in on a conversation between Google and Microsoft’s key search guys at the Google Party, though no spectacular SEO insights came out of it other than unmasking the main MSNdude poster at WMW (who was talking to GoogleGuy).

One thing I noted is how travel industry folks tend to be 1) friendlier than internet peeps, 2) older, often by a generation, and 3) lacking at internet events. This may serve me well as I push ahead with some travel ideas where I’ll be mashing up some databases with flickr, google video, and maps. I think the Travel industry is so mired in the mythologies surrounding print and TV advertising that it will literally take a new generation of travel professionals to realize the lost online opportunities. With the new sites I’ll be putting more of my money where my mouth is.

Travel Complaint? Tell it to the Donner Party.


Back in Talent at about midnight last night.

Sure it’s a long trip from the East Coast but I can’t help but … scoff…  at complaints about modern travel.  I like to say to the travel whiners “tell it to the Donner Party“.

Go tell some 1850 pioneers that a mere 100 years in the future their dangerous treks of many months to get from the midwest to Oregon or California will take a few hours as groups of hundreds of people fly six miles above the earth in huge boxes of metal.
To cities all over the American West.
Many, many times each and every day of the year.

Early American travelers would have thought you were simply crazy.

If you’d added that during the flight you’d be served cold drinks and snacks, watch moving picture shows, and listen to music they would have locked you up.

Then you’d explain to them that people will constantly complain about this type of travel.

With that comment, you’d be shot.

and then if you were with the Donner Party you’d be ….

dinner.

Portland Airport PDX has free WIFI


Hey California – Oregon’s got it’s act together, so get with the free Airport WIFI program!       Google will pay for it, right?   I’m at PDX in Portland enjoying another free wifi airport.   PDX correctly lists local tourism and travel resources at the login page which is something we really need to do at Medford.  Those listings can then pay for the fees needed to run the free WIFI.   Advertising continues to fuel internet innovation.

Have you thanked an advertiser today?

MFR Medford Airport has Free WIFI.


Here I am waiting for the PDX flight and thanks to some clever visionary I’ve got a good wireless connection that is …. free.     Free wireless airports = pure goodness.  $9.95  wireless Airports = bad badness.

I guess I should thank *myself* and SOVA since we pushed so hard for this when we installed the byways and travel touch kiosk travel info system here a few years ago, but mostly I credit the MFR Airport’s great directory Bern for seeing the need and benefits, and Hunter Communications for setting up the system.

Why Wikis? We need a blog post to public wiki mashup?


Am I wrong to be skeptical that Wikis are the right answer to “loose” forms of collaboration such as those found at conferences or within non-corporate interest groups with many different types of folks?

Yet Wikipedia works fanastically?  Is this because it’s a big, long term project?

I’m noticing challenges with the Wiki here at MashupCamp. I cleared spam last night only to find the *same spam* had been returned this morning. Hardins “Tragedy of the Commons” comes to mind in the sense that it’s hard to manage public spaces due to incentive issues.

But more important than spam is the challenge of updating. In a world where so many conference participants have blogs and websites isn’t there a way to collaborate where people update their blogs (high incentive to update, clear spam, etc) and then this content flows into the collective space?

A blicki system? Barriers to participation in Wikis must be reduced and it seems fundamental that successful collaborative systems don’t ask people to do things they won’t naturally “just do”.

Wikis certainly work very well as envisioned by my fellow Oregonian Ward Cunningham who coined the term “Wiki” from, I think, a Hawaiian Bus stop sign. I wonder if his original notion was for more structured and incentified forms of collaboration such as in a company?

USA Travel from the eyes of Wikipedians


Wikipedia is great.  I use it a lot to research items of interest or newsiness and find it to be a super way to quickly introduce myself to complex topics like Global Warming, wars, etc.

I just stumbled on the "USA" article for the first time and find it really interesting how Wiki (currently) is carving up the country into travel regions.   I'm still deciding if I think this is a reasonable approach to explaining the USA travel scene.   I think I'm inclined to think these regions may be far too large to convey, for example, the huge difference between New York and DC or San Diego and No. California. 

New England — Home to gabled churches, rustic antiques, and steeped in American history, New England offers rocky beaches, spectacular seafood, rugged mountains, frequent winter snows, and historic cities. These states are small, so you could visit all of them reasonably within a week.

The Mid-Atlantic — Ranging from New York in the north to Washington DC, the Mid-Atlantic is densely populated and home to a number of the nation's largest cities, but also rolling mountains and traditional seaside resorts like Long Island and the Jersey Shore.

The South — With its own culture and traditions, the slow-going, friendly South is celebrated for its down-home cookin' and its blues, jazz, rock 'n' roll, and country music traditions. This lush, largely subtropical region ranges from the verdant (and refreshingly cool) mountains to stately agricultural plantations to vast cypress swamps.

Florida — Northern Florida is similar to the rest of the South, but head further south into the megaresorts of Orlando, retirement communities, and tropical Latin Miami. Don't forget to visit the Everglades, although you certainly wouldn't want to live there.

Texas — The second biggest state in the nation, it's like a whole other country (and in fact, once was). Terrain ranges from Southern swamplands to the cattle-ranching South Plains to the Mountains and desert of west Texas. And, it's even got its own distinctive cuisine.

The Midwest — More diverse than its reputation would suggest, the Midwest is home to rolling farmland, large forests, and picturesque towns as well as many bustling industrial cities. Many of these states border the Great Lakes, the largest system of freshwater lakes in the world, forming the North Coast of the U.S.

The Great Plains — Travel westward through these seemingly flat states, from the edge of the eastern forests through the praries and onto the High Plains, an enormous expanse of steppes (shortgrass prairies) as desolate as it was in the frontier heyday.

The Rocky Mountains — The spectacular snow-covered Rockies offer outdoor pursuits such as hiking, rafting, and skiing on some of the greatest snow on Earth. There are also other significant mountain ranges, deserts, and a couple of large cities.

The Southwest — Heavily influenced by Hispanic culture, the arid Southwest is home to some of the nation's most spectacular natural attractions, and a flourishing artistic culture. Although mostly empty, the region's deserts have some of the nation's largest cities.

California — California offers world-class cities, incredible vistas, national parks, mountains, deserts, rain forests, snow (and great skiing), and a famous beach lifestyle.

The Pacific Northwest — The pleasantly cool Pacific Northwest offers outdoor pursuits as well as cosmopolitan cities. The terrain ranges from spectacular rain forests to scenic mountains and volcanoes to sage-covered steppes and interior deserts.

Alaska — One fifth as large as the rest of the United States, Alaska reaches well into the Arctic, and features expansive mountainous wilderness.

Hawaii — A volcanic archipelago in the tropical Pacific, 2,300 miles from California (the nearest state), laid-back Hawaii has long been a vacation paradise.

Another one bites the dust.com?


It’s spring and people in the travel sector are all buzzing about revamping their websites. In many cases this will happen with little regard to quality information or navigation and will wind up with the site losing traffic thanks to deep sixing pages that have been indexed for years. Even with 301 redirection it’s not clear you can recapture old page ranks easily after revamping sites. The best advice for travel sites? CHANGE little with your old indexed pages unless you are having problems within search indexes. Add NEW PAGES to the existing site with information in mind rather than “improving the look”.

For reasons I simply can’t understand people in travel cannot get beyond “image” and therefore almost completely misperceive the value of designing websites not for “looks”, but for info richness. Although nice looks are not totally incompatible with nice info, one sees few sites that blend them in ways that will optimize the intended result (more travel related business in the area).

Errors like flash introductions and splash pages are simply too dang common in the travel sector which ironically still has simply staggering potential for sites that are built to help users find usable information.

PPC campaigns are far more common at the mom and pop business level than at the higher level destination management level where they’d have ROIs of ten to ONE HUNDRED times that of TV and print campaigns where the travel ad spend is largely wasted. There is still a very common notion that you can drive people to a URL using print advertising as effectively as with online ads. In fact the cost to drive people online with print is about 10-100x the online cost (I know this from extensive experiments I did in my past life as webmaster for Southern Oregon Visitors Association).

I’m finally coming to understand that as human primates we have a tendency to be stubborn and hold old ideas dear until the consequences become so severe and negataive or the evidence so overwhelming we simply MUST change course. Combine this with most people’s mathematical illiteracy and you’ve got what we’ve got – a LOT of wasted advertising buys in the travel sector, not to mention waste, waste, and more waste in all areas where human stubborness prevails over reason.

Taxation within celebrations is Tyranny?!


Due to the Patriots Day holiday, residents of Maine, Maryland, Massachusetts, New Hampshire, New York, Vermont and the District of Columbia will have until Tuesday, April 18.

Is this fair?  I think NOT!    I say everyone is entitled to an EQUAL right to procrastinate until the last dang minute and this denies me, a citizen of Oregon, an equal right to the good people of Mass.

I think it was New England patriot Patrick Henry who said "Give me more time to file my taxes or give me a deduction"