Don’t overestimate the power of Pizzazz – but don’t UNDERestimate it either!


We are working on a new project at Online Highways – a regional search engine for travel.   It could be great because our former excellent programmer Marvin has already developed Kinosearch and it’s well suited to this task. Vertical search is really hot as a Web 2.0 theme and we should be able to put out a great spam free travel search for the Oregon Coast and should be able to scale it up if it gains traction as a spam free alternative to the increasingly problematic big engine searches for local travel information.

But I’m worried about the name, which currently is “CRSE.com”.   “Cooperative Regional Search Engine”.  Yikes – that sucks.

My partner is right that that people usually have too MUCH enthusiasm for Pizzazz and too little for the substance of a project, but that’s a problem with the wrong emphasis, not a problem with Pizzazz which can be important to the success of a project. 

Lies, Lies, and silly programs


SPONSOR RESULTS BY INTELIUS (What’s this?)
 

I always wondered what was going on when I’d search Yahoo people for somebody and Intelius, not to find them but to have Intelius say they DID find them! Now I know. The above was obtained FROM an INTELIUS SEARCH! Those bozos just put whatever you enter and then LIE, saying they’ve found it, pushing you to the next screens to sign up. I don’t like it.

Cleverness should be copied, Yahoo and MSN and Google!


Although I’m in the growing crowd that suggests Yahoo and Google search results are comparable and MSN is not far behind, Google remains the leader in simple cleverness.

Why Yahoo and MSN don’t copy these little ideas from Google is a great mystery to me.
C’mon MSN, I don’t think many who search for “17 x 3” want this:
RAD Mfg. 2005 Application Chart & Pricelist
19×2.15 17×3.50,16.5×3.50 Front 17×4.25,17X4.50, 17×5.00 Rear CRF 250R 04-05 (36)Hex or Eagle 21×1.60 (32, 36)Hex or Eagle 18×2.15 19×2.15 17×3.50,16.5×3.50 Front

Yahoo you are no better with this:

Start Start 3 Portfolio – 17 x 22 x 1′ – PriceGrabber.com Open this result in new window

Find the lowest price on Start Start 3 Portfolio – 17 x 22 x 1′. PriceGrabber.com delivers instant bottom-line prices on millions of products from thousands of merchants

Google wins HANDILY with this:

  17 x 3 = 51

It’s hardly a copyrighted thing, so why don’t Yahoo and MSN do this?   Or the temp function of Google calculator where you type  “77 F in C”  to get the F to C temp conversion?

I actually think part of this stubborn foolishness is that competing company people get a sense of pride in the status quo and actually  stick to the wrong approach until they come up with something much better or they are forced by forces outside of their own control to copy the cleverness.

Godin at Google is Good


Seth Godin, one of the great online marketeers, recently spoke at Google and here is the Video.

His main point is that success is about marketing more than technology, even for companies like Google.

I’m really struck the more I “dive in” to the Web 2.0 people, experience, and companies how poorly this simple message is understood.   Everybody seems to “get” that they’ll need to monetize traffic at some point, but I think many *wrongly* have taken away from the Google experience that great money comes when you build great technology.   It happens, but not often.

Content is … Pawn


Not only is content’s role as KING becoming questionable, I think we may be entering an era where content has effectively very few “rights” attached to it, and instead it’ll all be about the aquisition, distribution and organization of data rather than it’s creation. I have mixed feelings about this as we spent a LOT of money assembling a LOT of data at Online Highways and it’s clear a lot of it got nabbed by other sites and scraped into “made for adsense” sites that use legal snips of information to displace more legitimate and better sites in search rankings.

I think Mashups may become king very soon and that’s probably …. OK with me.

IF Web 2.0 > Web 1.0 THEN Yahoo > Google


I think the most profound issue in the online world right NOW is “where are we going with web 2.0”?

I hope to answer this question, at least in part, at next week’s mashup camp
in the heart of Silicon Valley. The event is really shaping up to be great, with 300 developers, observers, and API providers coming in from all over the country to share ideas, mashups, and a few beers. In addition to API folks from Google, Yahoo, Amazon, ASK, and others two of my favorite bloggers will be there – Robert Scoble from MSN and Jeremy Zawodny from Yahoo. These guys are among the best known tech evangelists for their companies and what THEY blog about is often what *everybody else* will be talking about in a few weeks or months.

Gates hasn’t gone soft, he’s gone heroic!


What a disappointment to read New York Magazine’s John Heilemann on Bill Gates and what he sees as a softening of Gates that has led to a weakening of Microsoft.

Like most tech oriented folks I’ve never been a big MS fan, but ever since hearing Gates on Charlie Rose discuss development with a passion he used to reserve for monopolizing the PC industry I’ve been a huge fan of his and was thrilled to see the media attention, albeit very BRIEF media attention, following the Time award.

Rather than laud him for shifting his generally brilliant focus from software to world health, Heilemann focuses very narrowly on what he sees as the demise of Microsoft.

It’s a dubious premise at best (watch their unique Neural Network search triumph in about 1- 2 years as a fantastic tool), but even if it’s true that Microsoft is dying the challenges are not related to Gates philanthropy or even Gates himself as much as they are the result of the tidal waves of online innovation and change sweeping away old business structures and new and old companies alike.

I expect more from elite magazines, but like most in our sad and superficial corporate media New York Magazine fiddles while the developed world burns, and like mainstream TV media focuses more on a notable’s celebrity while the celebrity, in this case Gates, heroically tackles real and pressing global problems with unprecedented success.

Shame on Heilemann, shame on New York Magazine, and Bravo to Bill Gates.
—————-

UPDATE: John Heilemann very courteously replied to my rant at length in the following email in which he also had to correct my mistake calling NEW YORK MAGAZINE the “NEW YORKER”.

> On 1/10/06, John Heilemann wrote:

joe —

sorry you were disappointed, but at least you can let the New Yorker off the hook — i’m a columnist for New York Magazine, an entirely different publication.

i wrote a book about the microsoft antitrust trial, so i have some views about the company, its past behavior, and future prospects.
maybe we can just agree to disagree on some points there.

but while it’s true that i didn’t devote the bulk of my column to
praising gates for his philanthropic work — a point of view i
considered pretty fully covered by Time’s Person of the Year cover
story — it’s not like i didn’t acknowledge the point:

“By all accounts, Gates has emerged as the most influential philanthropist on the planet; with a $29 billion endowment this foundation is setting new standards for both generosity and rigor in tackling an assortment of the world’s most dire maladies, from malaria to HIV.”

“Gates’s consolation is that his opportunity to be a transformational figure isn’t lost with Microsoft’s abeyance. This is not a trivial thing. Gates has already changed the world once; now, through his foundation—which is not only disgorging a gusher of funds but inventing a new model for philanthropy, driven by statistics, leverage, and an insistence on accountability—he has a chance to do it again. And as Bono told Time, “The second act for Bill Gates may be the one that history regards more.”

sorry if this is insufficient — but please don’t accuse me of
ignoring the good that gates is doing with his charitable endeavors.

jh

Who’s in charge dot com? – sure isn’t the publishers.


The the balancing act going on between the forces I list below is very interesting, and will grow more important as the internet consolidates it’s position as the key publishing and communications tool of the times – perhaps of all time.

Users of the internet look for info and click on ads. These guys pay everybody’s bills and should be demanding better treatment. Google makes something like 95% of it’s money from … you!

Publishers provide the content and also help make Google and other big company insiders rich in exchange for modest revenue shares to the publisher (probably about 50% for Yahoo Publisher Network and Google Adsense, though neither Google nor Yahoo share this revenue sharing data with the publisher). Over time the rev share should tend to increase as it did with Hotels, which rapidly went from early days at 20% to the current 50% and up on the room commission.

Big companies must maintain profits AND market share, which may compete with each other. e.g. For Adsense and YPN higher payouts mean lower profit but a greater market share of publishers. Loyalty on the internet is a fickle thing – most people are willing to jump from a previous favorite as soon as the strong prospect of greater profit beckons.

Little companies who must promise big profits to investors. Take Squidoo for example – they are trying to minimize the cost of publishing. Will the “experts” cooperate and if YES, how much revenue will they demand? The balance is extremely important to publishers. If Squidoo can get publishing on the cheap from the legions of well qualified yet bored and “ready to write” internet users, most “quality” online publishers may be hard pressed to match that content with even poorly paid writers.

Higher quality, extra interesting publishers may be able to maintain an audience and tap into the type of thing John Battelle is working on with his Federated Media project – a high yield advertising system that matches users/advertisers/publishers in new and better ways.