Let Freedom, and our precious Advertocracy, Ring! Cha-CHING!


As a general rule I’m optimistic about the intentions of those who govern because I think in general good people go into politics with the sincere intention of making things better. That said, I favor the type of small government intended by the founders, who roll over in their graves which each election, staggered by the scale and sweep of modern governments here and in other “democracies” around the world.

Power was supposed to rest in the hearts and minds of an informed populace, yet we the people have chosen to distance ourselves from government to the degree it’s become an abstraction for most of us at the local, state, and national levels.

The outcome of this election clearly “proves” our system really does allow for significant and peaceful change. Yet it also suggests that our choices are confined to only two — and to my mind somewhat equally inadequate — visions of how we should step into our uncertain American future. Why can’t the pendulum swing sideways for a change rather than back and forth between these two inadequate visions of the right path for America?

Is “democracy” the best word to describe the American political experience? I thought I’d coined the term “Advertocracy” but found a nice Canadian article here about the concept back in 2004.

Clearly our elections, the outcomes of which seem increasingly to depend on razor thin margins, are best described as marketing productions rather than the product of a well-informed citizenry acting on democratic principles.  I’m not as alarmed by this as many “anti-advertising” people who fail to see that we all practice forms of advertising in one way or another whether we are telling a fish story about a life experience, beefing up a resume, talking up our favorite movie, or buying time on TV to say “Vote for Me!”. If you blog for your favorite candidate is that advertising? Of course it is.

Communication categories are breaking down quickly, I hope in favor of transparency. Transparent, full disclosure is a better way to measure integrity than “commercialization”, which we all practice to varying degrees of success.

Yet the fact remains that our election results are largely the product of last minute activity by those least concerned about the outcome based on their perceptions of last minute “sound bites” and largely negative ads. There has GOT to be a better way but in the meantime …

God Bless America, and God Bless Advertising.

Asphalt, the underrated innovation


Billions use it daily on roads and on roofs, but Asphalt really does not get the respect it deserves. Concrete too, but everybody loves a cement mixer and I think many boys fondly remember their toy truck cement mixer. However I don’t know any kids with a toy asphalt hot mix street paving vehicle.

“Mommy, I’m sorry I spilled tar all over the dog again….”

They are paving the road behind our house and I’m enjoying the symphony of engineering, construction, and innovation involved. The concrete sidewalk routine was impressive but the biggie with road building is the pavement itself.

I thought the Scot MacAdam invented it but NO WAY.

In fact I bet YOU didn’t know this Babylonian Asphalt fact:

The first recorded use of asphalt as a road building material was in Babylon around 625 B.C., in the reign of King Naboppolassar. In A Century of Progress: The History of Hot Mix Asphalt, published by National Asphalt Pavement Association in 1992, author Hugh Gillespie notes that “an inscription on a brick records the paving of Procession Street in Babylon, which led from his palace to the north wall of the city, ‘with asphalt and burned brick.’”

We know that the ancient Greeks were familiar with asphalt and its properties. The word asphalt comes from the Greek “asphaltos”, meaning “secure.” The Romans changed the word to “asphaltus,” and used the substance to seal their baths, reservoirs, and aqueducts.

Many centuries later, Europeans exploring the New World discovered natural deposits of asphalt. Writing in 1595, Sir Walter Raleigh described a “plain” (or lake) of asphalt on the Island of Trinidad, off the coast of Venezuela. He used this asphalt for re-caulking his ships.

Surely this proves that King Naboppolassar really deserves more of a place in history than he currently commands?

Search game score: US History: 37,600 US History Regents: 866,000 !


I actually grew up in New York and took the New York State Regent’s Exams but even I didn’t initially make the connection when doing some research to see how our site U-S-History.com is doing for various “US History” searches at Google.

Incredibly, the number of Google (and presumably other SE) searches for “US History Regents” appears to be many times those for US History. us history.com was pretty high with 216,000 but the “US History Regents” win by a landslide.

Update:  I may have been confusing the number of *results* with number of *searches* here…

Generalizing from this, Myspace success, etc we are starting to confirm a hypothesis that suggests online search activity is high school centric. I’m suggesting far more than most studies suggest – perhaps due to survey response bias or time online issues or the fact many studies are looking for info about more commercially viable audiences than a 15 year old teen boy.