Fred’s Facebook Ad test


Venture Capitalist Fred Wilson is always up to something interesting, and his current Facebook test is no exception to that rule.   He’s making a modest buy on a 1000 ads / $10 per day mostly just to see how the new Facebook targeting works for his Union Square Partners advertising.     

Unfortunately a VC firm is not likely to get much “business” from Facebook, so maybe I should fork over the pizza per day price for a test on something like motel bookings or air travel?

However I’m pretty confident the money would be wasted.  As I’ve suggested before Social Network advertising, targeted or not, is nothing like Google SERPS advertising and it’s become hard enough to leverage that to any advantage in the travel space.