Google’s reinclusion nightmare

John Honeck has an excellent piece about the challenges with Google’s site reinclusion process, a virtual nightmare of inconsistency and confusion.     I’ve seen the benefits and pitfalls of good and bad Google rankings and indexing at many sites, and “inconsistency” is the only clear pattern.    On the one hand I don’t have enough information to fully “blame” Google for the problems.  They have their hands full deleting junk or deceptive sites created by extremely sophisticated spamming operations around the globe, but as I noted over at John’s blog:

This is an *excellent* set of observations, and with all due respect to my pal Matt I’ve always been totally unmoved by Google’s suggestion that making the reinclusion and webmaster information process more transparent would somehow jeopardize Google’s ability to kill spammers.

In fact from my observations over the years I think the lack of transparency, along with initally vague webmaster guidelines (now fixed), have caused many if not most of the spam problems as both spammers and regular web folks vie to push the limits of the rules while staying in Google’s good graces. The big problem now is the profound inconsistency in the way sites are indexed, and the fact that it’s very difficult for webmasters to get much feedback from Google.  Google would be well advised to consider better automated or customer pays routines to examine websites for problems and allow reinclusion, because the frustration is building more than they realize in the webmaster and small business community.