People, including my wife, often ask what I do for a living. Somehow "Internet Entrepreneur", "web guy" fall short and today I realized that my job is to "Get it". If I succeed, and I "get it" I can position myself in the path of internet money and do swell. If I don't get it I can be lucky and still pocket some internet bucks OR maybe I'll have to go back to regular work.
Ouch, that's an incentive to get going and get it.