Oscars look out – The YouTube Video Awards are exploding in a microwave near you.


Pete reports that YouTube will announce today their version of the Oscars – a “Best clips of 2006” sort of Academy Awards for YouTube. Scoble suggests it’ll be a way to find “more great video” but I’m skeptical.

Hmmm – After YouTube eliminates all the copyrighted clips, SEO marketing scam clips, and lame junk will there be anything left to win the awards?

“And the Oscar for best explosion in a Microwave goes to ….”

Although I’m a fan of the YouTube concept of user driven content freely and easily distributed, and I see this as a key transition to a vide-ized world, I’m intrigued by how little discussion there is about how lacking in quality are 99.9% of YouTube videos. I see it as a testament to the alarming lack of creativity in the techno-savvy population, especially when you consider that those uploading are, on average, MUCH smarter and probably more creative than the people who have not figured this stuff out yet.

As things shake out we will hopefully see improvements and creativity flow to the clip medium, and we are also seeing glimmers what is potentially the highest use of video sites – news and clips of things that cannot or will not make it to conventional media. Things like eyewitness stories from Iraq and closed societies like North Korea, or small town football games so Grandpa can cheer on the kid from 3000 miles away.

All these types of media, in abundance, would demonstrate the huge potential of citizen driven media, but this stuff is pretty lacking right now on YouTube, which favors at it’s best *clever* junk clips like exploding bottles of Coke, microwaveable silliness, or Dell Laptops.

So, good luck to all the nominees for best clips of 2006. All 100,000,000 of you. And may the best exploding Coke bottle win!