An excellent survey from Search Engine Land indicates the importance of local search and local browsing activity, and notes that online search is now the most important way people find out information as they go about their daily lives.
Google’s acting social at the Googleplex and this could become an earthquake in the social network landscape. TechCrunch reports that Maka Maka appears to be the Google codename for their social network integration, which may be a way to tie together existing Google stuff in a seamless and user friendly way. For many of us Google aleady has a lot of info. I use Gmail, Google Toolbar, and more. If they simply say to me “click here and we’ll make it all work great” I’m going to do it. If it works, I’ll keep it. If I, and 50,000,000 other users keep it Google will be bigger than Facebook….almost overnight. If they integrate it all with the upcoming Google Phone? Wow.
The real killer app for Google is not to turn Orkut into a Facebook clone. It is to turn every Google app into a social application without you even noticing that you’ve joined yet another social network.
Hey Yahoo! Why don’t you DO THIS! Use Mash to get all Yahoo users going. Don’t ask others to sign them up – simply have a one click Mash page creation thing where YOU set up a page for all Yahoo users…..right NOW. If people want to delete it, fine. If not, rock on with the new largest social network, and populate it with people …. later.