Global Warming Solutions are NOT cost effective, so let’s do something that IS cost effective!


I’d like to hear more from those concerned a lot about how Global Warming will harm humanity regarding their calculations.    Kyoto is now recognized by anybody who understands the issues as failed and misguided.  Ethanol’s bizarre rise to fame was a great example of how “good intentions” often combine with opportunism, profit, and politics to make a dumb idea even dumber  (ethanol in early forms actually increases GW, though newer techniques do not.  However it’s still a questionable use of corn and innovation, fueled by farm belt political and profit agendas that conflict with common sense).

It seems to me there are – broadly – three camps in the debate:

1.  Extreme Skeptics.    “No global warming is going on”.    These folks are basically in denial about the large body of evidence such as …. thermometer and satellite ane ice core records …. that make it clear we are experiencing some warming.    These folks also insist wrongly that the evidence the warming is “human caused” is bogus or lies or  a science conspiracy.    Although there are legitimate concerns about some of the science surrounding global warming there is NO DOUBT we have warming and little doubt that “most” of that warming is human caused.     HOWEVER I do not think the warming carries the hazards often claimed.

3.  Alarmists.   This group  seems to have flunked math class…. many times….  they generally argue on general ground that we need to reduce emissions without bothering to calculate the costs of doing so and measuring those costs against the alternatives (feeding people who are starving NOW, getting water to people who need water NOW, educating people who need it NOW).    There are environmental catastrophes of biblical proportion and slowing development to meet our CO2 agenda appears to conflict with getting standards of living to rise.   It is bordering on nonsense to fear catastrophe from global warming even on long time frames.    Humans adapt daily to temperature changes and we can adapt centurially to a rise of 2-4 degrees if in fact it does materialize as projected.

2.  Common sense.   Moderate mitigation, much more focus on current emergency and infrastructure improvements.

Oh Hardbat Classic Where Art Thou?


It’s probably too late to see another Las Vegas Hardbat Classic in July from the folks at Bud Light, who last year sponsored Table Tennis’ biggest ever prize along with a huge national competition plus a very fine Las Vegas style tournament and parties.     But rumor has it that there might be one in Miami this year – perhaps in the fall.

Gossima, the Table Tennis blog, suggested Miami may be the next venue about six weeks ago http://www.gossima.info/2010/02/hardbat-classic-2010.html.   However I’ve heard nothing since even after contacting the Hardbat Classic via Twitter, Killerspin (a sponsor last year), and the tournament director by email.

If Bud is going to host this great touranment again I hope they’ll consider doing more with social media – at the very least keeping folks posted better about what’s going on.    I think a lot of potential buzz was missed last year because the tournament details were almost impossible to find online until late in the process.   In fact many probably didn’t find out until they watched the finals on ESPN months after the event.

Table Tennis is a “cool” sport everybody knows and plays, and Bud’s idea of pushing it into a new type of competitive realm with paddle and play restrictions is great – even for “real” tournament play where the paddles and play is both too good and too fast to ever attract a huge American TV audience.

Bud please bring on the Hardbat Classic!

Hardbat Classic Website

Hardbat Classic on Twitter

Hardbat Classic on Facebook

Joe Duck Hardbat Classic Coverage

Wal-Mart Reviews too good to be true? UPDATE: Not enough data – I may be wrong here


Update: There are bad reviews at the site, though not as many as I would expect in an unbiased environment. The default view places top reviews first so I need more research here before jumping to any major conclusions.

————–

First let me say for the record that I’m a BIG FAN of Wal-Mart. They bring good products at great prices and save consumers billions compared to the prices we’d see if the world were organized as opponents of Wal Mart would like to see – as a sort of mom and pop boutique chaos of high priced, low volume, labor intensive madness. There are some advantages to neighborhood shopping but on balance …. I’ll take the extra cash, extra products, and hyper efficiency thank you very much.

HOWEVER as I searched or lamps today at Online Wal Mart I noticed a curious thing…. very curious indeed …. There don’t appear to be ANY unhappy customers – at least in terms of unhappiness with products – at Wal Mart. So far I’ve found … zero …. out of hundreds of reviews.

See for yourself by checking out the Wal Mart reviews page: http://reviews.walmart.com/1336/142/category.htm

From Sour Cream to Soup to Speakers to Spring Valley Fish Supplements, Wal Mart scores a very consistent…. perfect review score of 5 out of 5 stars by every reviewer! ? ! ?

I”m still looking for bad ones and will update this if I find enough to suggest there’s nothing fishy going on here …. just a moment…. I’ve found a paltry 3 star review! It’s for …. ewwww Stool Softener?!

Sorry Wal-Mart online shoppers but I don’t think this disproves my hypothesis. That’s one out of over a hundred perfect products.

Faking reviews seems very odd in the wake of all the bad PR they got from the the “RV Across America” scandal. Something I felt was way overblown. See here for the blog post defending Wal- Mart

But faking product reviews – if indeed these are fake – is bad business – an abuse of social media marketing. I’d guess Edelman – Wal Mart’s PR firm – is not involved in this, rather there is probably a firm that was hired to get reviews going and figured “hey, let’s really make them great!”….

In any case the story is still fresh and I’ll be following up at Technology Report after I get word from Edelman about what appears to be a case of obvious and opportunistic manipulation of the facts …

Medford Pear Blossom Spring Fair is April 10th and April 11th, 2010


Press Release from the Medford Pear Blossom Spring Fair:
Everything Old is New Again!
The old Pear Blossom Street Fair is now renamed the new Pear Blossom Spring
Fair and is celebrating its 30th year. In addition to the new name is a new venue at
Hawthorne Park.
The event, as always, follows the Pear Blossom Parade on Saturday, April 10th from 10
AM to 7 PM and has the largest potential crowd of any Southern Oregon event. The
event continues on Sunday, April 11, from 10 AM to 5 PM.
With crowds of 20,000 or more at this two day event (previously held on Friday and
Saturday), the Alba Park venue was outgrown. The event had been held there for the
past 29 years. The Heart of Medford Association (HMA), a nonprofit organization
(www.heartofmedford.com) , decided to move the event to Hawthorne Park giving the
event more room for people and room to expand the features of the event.
It is a leisurely walk through downtown Medford from Alba Park, where the parade ends
on Saturday at about noon, to Hawthorne Park and shuttle service will be provided from
park to park on Saturday. The new venue will also provide room for 24′ wide aisles, so
people can easily stroll down the rows of vendors.
HMA engaged an Ashland-based fundraising consulting and events management firm,
Marshall Fundraising Management,(www.marshallfundraising.com), headed by
Managing Partners, Joy and Larry Marshall. Their challenge was to build on the
existing event of the past and to create a fresh approach, with novel and unprecedented
features. Says Joy Marshall, “Once we resolve all the logistical components, everything
should be set to make this event run very smoothly…the best ever!”. And Larry Marshall
comments, “The great challenge we have now is communicating the venue location
change from Alba Park to Hawthorne Park and the changed days of the event, Saturday
and Sunday (formerly Friday and Saturday), as well as the great fun, new attractions for
the entire family on both days. To do so, we will have a Pear costumed-figure (“Buddy”
or “Blossom”, our event mascots) and other volunteers following the Parade, and at Alba
Park, with signs directing the huge crowds to Hawthorne Park, along with sustained
radio and TV spots, posters and major print/broadcast media hype, etc., creating great
community awareness… ala P.T. Barnum, the greatest event promoter (born 200 years
ago in 1810)!”
This year, in addition to the 100+ retail, arts/crafts and other vendors along with 14
food concessions, there will be something for everyone! From medieval jousting to a
challenging rock climbing wall just waiting for energetic kids of all ages to try!
New this year in the Kids Zone will be activities for kids created especially for them by
ScienceWorks with interactive space-orientated projects and Kids Unlimited creating
“tattoos” using removable ink with glitter and sparkles. Wildlife Images will be
featuring some of their ‘traveling’ animals and teaching about exotic animals; all the old
standards will still be there, too, with cotton candy, pony rides, face painting, bounce
houses, and elephant ears to eat and alpacas to meet! The Southern Oregon Alpaca
Association (SOAA) will be introducing their unique and adorable ‘farm’ animals to
many kids for the first time.
There will be a special nonprofit section where many of the area’s organizations will
provide beneficial information of interest to the community, including area historical
societies embracing the legacy of the Rogue Valley.
For the first time, an outstanding music component is being added to the event to make
it even more enjoyable! There will be a large professional mobile stage with first-class
sound and many of the best Rogue Valley musical talent groups will perform…with the
professional entertainers generously donating their services back to the event! The
musical theme will be spirit-uplifting in keeping with the mission of HMA.
The performance roster is as follows (subject to change):
Saturday Music
• 12:00 -12:40: “Random Sound”, 13 year old kids rock & roll band, covering
Beatles songs, as well as originals;
• 1:00 -1:40: “The Relief”, a dynamic group full of energy and passion will
perform all original songs that will have everyone dancing in front of the stage;
• 2:00-2:40: “The Rogue Suspects”, playing well-known funky blues, rock and Motown;
• 3:00-3:40: “Michael Mish”, environmental-oriented musician/composer, will
hit the keyboard singing many of his Emmy-award winning children’s songs,
R&B, and covering songs from iconic legends, Elton John, Cat Stevens and The
Beach Boys;
• 4:00-4:40: “Michael ‘Hawkeye’ Herman and Friends”, acoustic blues
musician and global blues educator;
• 5:00-5:40: “Apropos Musique”, unique sounds of contemporary pop group;
Sunday:
• 12:00-12:40: “Siskiyou Violins”, nationally-honored, teen ensemble;
• 1:00-1:40: “The Gayle Wilson Band”, long-time favorite, performing classic
rock;
• 2:00-2:40: “4 Stories High”, recently transplanted duo from New York City,
Laura Berman and partner/husband, Craig Benelli, will perform ‘New Thought
Inspirational’ community music;
• 3:00-3:40: “The Hedgehogs”, soulful gypsy jazz and swing group with Brad
Kauder, Dan Fellman and gang;
• 4:00-4:40: “Havurah Choir” led by Allen Kenner & delivering uplifting
selections;
Background on performers and production:
Entertainment Producers are Larry & Joy Marshall, Marshall Fundraising Management;
Production Manager is Brent Waroniecki, Marshall Fundraising Management;
Stage Manager is Shawn Montgomery, Profound Entertainment.
During both days, KRWQ, KISS and KOOL radio stations will be handling the mic and
providing ‘color’ between shows. They also emcee the event. Ivan Velasquez,
Dreamweaver Productions, will volunteer additional DJ services during the weekend.
The Pear Blossom Spring Fair sponsors include: Charter Communications, Bicoastal
Media-KISS, KOOL and KRWQ, Profound Entertainment, PacificSource Health Plans,
MURA (Medford Urban Renewal Agency), PacificCorp, Umpqua Bank and many others.
HMA is a nonprofit organization whose mission is to help revitalize and build awareness
to the renewal of downtown Medford along with its retail merchants, and to renewing
foot traffic to the area and its environs. Proceeds from this event support all other yearlong
HMA events, such as Art in Bloom in May, The Taste of History in June and Winter
Light Festival in December.
####
Pear Blossom Spring Fair Performer Backgrounds:
“Random Sound”:
Random Sound with Nick Chouard, Cole Coster, Tejas Leir-Heyden, Spencer Tesluk .
The boys of Random Sound met on a soccer field, but soon discovered they have another
passion in common. . . Rock and Roll. Just a few years ago, they could only play three
or four chords and now they have developed into real musicians who rock their
audiences with high energy performances.
“The Relief”:
The Relief is a group of young artists and jokers who are natural-born performers. Their
all-original rock sound is influenced by many of the ‘greats’ in rock music from The
Rolling Stones and The Doors to Bob Dylan and The Who. Their history starts at the
beginning, since Chris Doran (Lead Vocalist-Rhythm guitar) and Spenser Doran
(Drums/Percussion)are brothers. Then, in early childhood they met up with
bassman/vocalist Shane Kell, and the music and the chemistry began! Rounding out the
group is lead guitar, Jesse Kennemer. Together they say, “We’d perform even if no one
listened…we can’t stop, won’t stop…until our hearts stop”.
“The Rogue Suspects:
There are so many reasons to love these Rogues, and, yes, that is with a capital “R”. The
Rogue Suspects, or Suspects for short, is one of Southern Oregon’s local bands and is a
perfect musical storm – a culmination of agonizingly amazing talent, energy, charisma
and magnanimous spirit. These Rogues are Keys Angermaestro, Soul Man Bolen, Greg
Fretless and Tex, also known as keyboardist/vocalist Dean Angermeier, drummer David
Bolen, bassist Greg Frederick and guitarist/vocalist Dirk Price. http://www.roguesuspects.com
“Michael Mish”:
Emmy-award winning environmentalist-composer of original kids songs, musician and
singer, covering Elton John, Cat Stevens and The Beach Boys, etc. The LA Times calls
him “The Pied Piper of the Environment” and he has appeared on PBS specials and
many national network TV programs. He has also created acclaimed videos for many
nonprofit organizations. http://www.michaelmishmusic.com
“Michael ‘Hawkeye’ Herman”:
With over 40 years of performing experience, Michael “Hawkeye” Herman exemplifies
the range of possibilities in acoustic blues, and personifies versatile musicianship,
originality, and compelling artistry as a blues storyteller. Award-winning,
internationally recognized blues performer/recording artist,educator jamming with
local musician friends, singing and playing dynamic acoustic blues and R&B. Let the
good times roll! His dynamic performances have won him a faithful following, and he
leads a very active global touring schedule of performances at festivals, concerts, school
programs, and workshops. Hawkeye performs a wide variety of traditional blues,
ballads, swing, and original tunes, on six-string and twelve-string guitar, and is an adept
and exciting practitioner of slide guitar and slide mandolin. http://www.HawkeyeHerman.com
“Apropos Musique”:
Apropos Musique is a newly formed contemporary acoustic musical group comprised of
three talented musicians: Curt Masterson, Neil Henderson and Stephanie Oaks. The
wide backgrounds of each of these individuals lead to a very nice fusion of diverse styles.
Working hard to blend Rock, R n’ B, Country and Jazz into unique Pop music, they seem
to have immense fun singing together. http://www.equuspro.com
“Siskiyou Violins”:
Siskiyou Violins, led by Artistic Director Faina Podolnaya, consists of around 40 teen –
and sub-teen – violinists from the Rogue Valley. They were one of only two youth
orchestras from across the United States to be invited to the annual conference of the
American String Teachers Association in California earlier this year.
“The Gayle Wilson Band”:
This high-energy group plays hits everyone remembers. From “Mustang Sally” to
“Footloose”, you can count on this band to let the good times roll. Band members
include Dal Carver on piano & vocals, Brent Norton on guitar and vocals, Dennis Freese
on sax, flute, clarinet & vocals, Jeff Addicott on bass & vocals, Mike Fitch on drums,
Gayle Wilson on harmonica and vocals. http://www.gaylewilson.com
“4 Stories High”: Laura Berman and Craig Benelli:
“Our songs are our stories, and we have a multitude of stories to tell.” From their days
in the New York City “singer/songwriter scene,” to performing at the Agape
International Spiritual Center in Los Angeles, and alongside inspirational authors
Marianne Williamson and Neale Donald Walsch, 4 Stories High, have inspired
thousands nationwide with their songs, wit and honesty. They continue to perform at
numerous conferences, music venues and spiritual centers across the country.
“The Hedgehogs”:
The Hedgehogs play Gypsy Jazz and classic swing-era tunes. Gypsy Jazz – also known
as Gypsy Swing or Jazz manouche – combines the passion and romance of traditional
music with the uplifting bounce and swing of the WW-II Era big band music.
Spearheaded by manouche gypsy guitarist, Django Reinhardt, Italian violinist, Stephane
Grappelli and their Paris-based “Hot Club of France” – Gypsy Jazz is currently enjoying
an enthusiastic following worldwide. Come swing and sway to the jazz sound of Gypsy
Jazz at this year’s Pear Blossom Festival!
“Havurah Choir” led by Allen Kenner:
The Havurah Choir, led by Allen Kenner, featuring Paula Flowers and Yvonne Wolfman
and composed of singers of all ages from diverse faiths, celebrates the joy of singing
spiritual music together. The choir sings primarily at Jewish services at the Havurah,
but also spreads healing, understanding, and tolerance through music by performing at
other venues, including interfaith events in the Rogue Valley. The Havurah Choir sings
a wide range of spiritual music including traditional melodies, chants, modern folk-style
music, both liturgical and secular, as well as original music. Many of the pieces the
Havurah Choir sings were composed and arranged by Allen Kenner

A Great Ashland Oregon Bed and Breakfast


Ashland Oregon is a beautiful town just down the road from me, and I wanted to do a post that talked a little bit about the Lithia Springs Inn, a beautiful Bed, Breakfast and Gardens complex in Ashland, just a few minutes by car from the Shakespeare Festival at Lithia Park in Ashland.

Ashland is home to dozens of fine Bed and Breakfasts, but the Lithia Springs offers the only one I know of with natural hot springs baths located in several of the rooms.      There are four acres of gardens surrounding the inn with beautiful landscaping and koi ponds.

Other special amenities at the Lithia Springs Inn are the gourmet breakfast, afternoon tea by the fireplace, and an evening wine tasting at O’Malley’s.

I’ve known Duane the Innkeeper for a long time, and in addition to being a nice guy he’s one of the most knowledgeable people in all of Ashland about dining in the area.   The Inn offers a wonderful breakfast in the beautifully appointed dining room but you’ll want to ask Duane about where to have dinner in town.   For a small town you’d be hard pressed to find a city with more excellent places to eat than Ashland.

I hope you’ll check out the Lithia Springs Inn on your first or next visit to Ashland!

Click here for more about the Lithia Springs Inn

America’s Wild Rivers Coast


One of the reasons I really love to live in Oregon is the Oregon Coast. “America’s Wild Rivers Coast” is a regional branding effort to point out the beauty and attractions of the southern part of the Oregon Coast and the northernmost part of California’s coast.     I spent many years working with the Southern Oregon Visitors Association “SOVA”  to help define the entire Southern Oregon region from the coast to Lake County and generally believe that’s a better approach than slicing and dicing things even smaller (as the individual counties, cities, and attractions tend to do – usually to limited effect) but the concept of a “Wild Rivers Coast” is certainly cool and totally appropriate for this amazing stretch of coastline.

We are here at the Sand Castle, a beautiful house in the Breaker House Vacation Rental’s excellent family of vacation rentals. http://www.BreakerHouse.com . Just north of Gold Beach and on the beach.

Although it offers some of the most beautiful coastal scenery in … the world … Southern Oregon and Northern California are isolated enough that they do not get the press of, say, the central and Southern California Coast or even the northern parts of Oregon. All fine coastlines of course, but to really understand the American West you’ll want to travel the entire length of the coast to get a sense of the remarkable diversity of scenery and even history and cultures, as you move from the strong Spanish influence of San Diego through the Native American heritage and whaling history of northern California and Southern Oregon to the Lewis and Clark story in northern Oregon.

Obama’s ONE mistake may be his ONLY mistake, but it’s still a BIG mistake.


How is Obama doing?   I remain a big fan of how Obama has approached international diplomacy, basically speaking softly without putting down the carrots and big stick that America probably needs to wield to avoid international meltdowns.   (We could do this carrot and stick work much more cheaply using more carrots and less sticks with new school technology, media,  marketing and innovation, but that’s another post).

In fact it is hard to imagine what Obama critics would be saying if  Obama had actually failed at something (aside from massive spending, a very legit concern.   But spending cuts require BOTH  entitlement and military cuts first, and that’s not going to happen because neither right or left will accept smart spending.     That Government that spends best, spends least.    There are few if any exceptions, and all the founders are rolling in graves right now as they note how bureacratic insanity has inflated budgets to unsustainable levels. Yet the Tea Partiers fret over the trivial spending on stupid things and ignore the massive waste, fraud, and abuses within our 550 billion annual defense budget – clearly the obvious target for massive reforms since it does NOT sustain infrastructure, it only (theoretically) protects it.

The Obama Record:   Obviously too early to say but the results so far are remarkable:

* Economy stabilizing after potential catastrophe.

* Most banks to repay all bailout money (a story that should be headlines, but does not suit the naive agendas of tea partiers, left wing, or even mainstream folks. Geitner’s plan is not completed, but appears to have been masterful.

* No major terror attacks in US or even internationally.

* Iraq improving.

* Afghanistan unclear, but early signs of improvement.

Aside from the very important and reasonable criticism that we may have simply bought our way out of all this with massive spending, what’s the beef of the critics?     They predicted economic collapse and international terror at unprecedented levels.   We’ve had neither.   Obama’s doing fine.

We should have worked harder to balance current federal and state budgets with massive military and entitlement cuts, but the Tea Party raving fringe combines with the Democratic spendthrifts and won’t allow that obvious solution.

Without massive military spending cuts, we have a completely unsustainable spending pattern. Until the fools that pretend to be conservative recognize this totally obvious fact, the US remains economically challenged.

P.S.  Sorry kids, my generation is spending your money.   A lot of it you’ll have to repay with huge future taxes and/or massive inflation.   And you don’t even know it.   Cya.

Climate Common Sense: Adapt


Another wonderfully insightful, common sense, non-alarmist discussion from Bjorn Lomborg in his “Cars, Bombs, and Climate Change

If we are to have a constructive dialogue about the smartest policy responses to global warming, we need to replace our fixation on far-fetched, Armageddon scenarios with realism about the true costs of dealing with this challenge.

Following are MY views, not Lomborg’s:

It’s clear to me that we have probably never seen in the history of science so much officially sanctioned alarmist nonsense as we have with climate change.   It’s not that there is no threat – there is a threat – it’s just that the climate issues  are very likely of less consequence than far more pressing catastrophic issues such as nuclear proliferation, possible economic collapse, and most importantly poverty and health conditions in many parts of the developing world – conditions that will at least in the short term require fossil fuels to help.

Perhaps even more importantly it’s absurd to think that China will “go along” with the developed world with respect to CO2 reductions.   They won’t and it’s naive to think this will change with any types of political pressure.

THEREFORE, we need to be thinking of ways to do the following:

1. Help solve pressing issues such as our own economic challenges, global instability, and continued massive poverty in undeveloed regions.    Working to modify some crazy trade barriers is a good start as well as strategic redirection of defense spending to actually provide for our defense rather than raise the stakes as so far has been done during the Bush/Clinton/Bush/Obama war spending sprees (in fairness Obama cannot yet be blamed for his massive spending.   His new policies may work or they may not – we don’t have enough data.  I would argue that the policies of the past failed to achieve a positive return on the massive investments).

More about military spending … later …

In the meantime we need to be adapting to climate change.   Luckily that’s not all that difficult.    Today I have already adapted to a temperature change of  about 50 degrees F.      Since the best estimates of global warming say we’ll have about a HUNDREDTH  of that temperature change happening in the next decade , I’m pretty sure I can keep the family alive.    If you want suggestions just send a self addressed stamped envelope to “Joe’s Climate Advice”, Talent, Oregon.

The Multiverse Redux Redux Redux


The rumors are true, and they are jaw dropping.     Mainstream physics is moving ever closer to describing the universe as an infinite number of *other* universes, all of which are out of our own frame of reference.    Like any sane person it’s hard to digest this concept of a multiverse, but it is consistent with observations and theories in physics, and the idea is gaining a lot of traction in the mainstream physics community:

the multiverse has developed rapidly from a being merely a speculative idea to a theory verging on respectability. There are good reasons why. Several strands of theoretical physics – quantum mechanics, string theory and cosmic inflation – seem to converge on the idea that our universe is only one among an infinite and ever-growing assemblage of disconnected bubble universes.

Thanks to my pal Roy for sending this NEW SCIENTIST Article I’m still trying to digest about an approach to measuring the metaverse, an important step if the idea is to move from speculation to strong scientifically verifiable reality.      I think as with some other  notions that hinge in part on the theory of relativity it may be necessary to accept the following:

…for physics to make sense, you must restrict your description of the universe to what a single observer can see. It’s a profoundly different approach from the old idea that we can describe the entire universe from an observerless, God’s-eye-view.

Business Power of Social Media cannot be overstated


I was watching a brief “internet marketing” bit suggesting how small businesses were spending too much money (! ?) on social media efforts when they should be focusing on their websites and using social media primarily to drive people to their sites.     I winced at this, feeling that the opposite advice is probably better advice.  I tell folks to focus on social media and use websites to drive potential customers to …. YOU…. or to Twitter or Facebook or email exchanges where they can interact with the business in the kinds of ways that don’t just make a customer – they make a LOYAL customer.     Social media allows people to engage in the most virtuous business cycle – where customers and businesses develop a relationship based on mutual trust, respect, value, and quality.

The internet has always been more about PEOPLE than about TECHNOLOGY, but only recently has it allowed so much vibrant interactivity between many people in simple, fun venues.

Of course as with many pieces of bad advice, there’s is some truth to what the marketing consultant was saying about fretting over your website more than most small businesses do .   Small Businesses should work hard to make sure their websites do a good job of serving their customers, converting to sales, and presenting their business in a very positive light.

However, social media is – at long last – the pure intersection of customers with the people at the business  and for that reason you can’t overstate how important social media can be to a small business, especially because it’s an incredibly *efficient* way to do what most great and smart small businesses do a lot of – talking to customers.

Don’t agree?    Cool, just Twitter me about it, leave a comment here, or email me.   It’s an online social cornucopia and no business or idea needs to be left behind anymore.