Elfyourself – have yourself a virally marketed Christmas


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Viral marketing approaches (not to be confused with computer viruses) take clever little online ideas and try to make them spread by online “word of mouth” which usually means friends emailing other friends.

This year’s big viral winner may be ElfYourself, which is showing nothing less than stunning traffic over the past few weeks – looks like it’s beating out many major sites and might even approach the top 100 sites this week as it spreads. [nope – looks like it peaked near Christmas at about site 250 per Alexa measures].

My friend and neighbor Ilana sent me an Elfyourself and within 30 minutes I’d sent out one myself even though I usually avoid sending people anything “fun” online to avoid cluttering up their boxes.

Expedia vs Elfyourself traffic per Alexa. Alexa is not very reliable but it’s good for generic approaches like this. Note that it’s “today’s” measure rather than the three month average that is of interest here since the site just startup up a few weeks ago: Alexa traffic comparison

Oregon Wireless Interoperability Network


Kim Search Comments and discussion – click here

This effort is very interesting. I’m highlighting notes from a Jeff Barnard A.P. article:

Oregon Gov. Ted Kulongoski wants the state to explore ways of helping local agencies better communicate and coordinate during rescue efforts.

The governor also is concerned that county sheriff’s departments, which are responsible for conducting search and rescue operations in Oregon, may not be funded adequately, spokeswoman Anna Richter-Taylor said.

“Maybe what we need to do is to look a little bit broader and to see if there’s a different relationship, a partnership between the state and the counties, so that we can help the counties in some of these operations,” Kulongoski told Oregon Public Broadcasting.
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Kulongoski’s spokeswoman said the governor wanted to review after-incident reports to figure out where the state can better support efforts on the ground by the local communities.

“Whether it is communications, helping establish a system of centralized communications, or around equipment, the state wants to do everything it can to be supportive,” she said from Salem.

Kulongoski’s budget for 2007 includes $561 million to establish the Oregon Wireless Interoperability Network, Richter-Taylor said.The money would go toward building 54 communications towers around the state to allow first-responders from state, local and federal agencies involved in emergency operations to talk to each other.

Related:   http://www.wired.com/news/business/0,69234-0.html

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