WordPress blog = open ID. Brilliant!


Matt M, Simon, and the WordPress gang strike again with a simple yet extremely intuitive and useful solution to OpenID challenges. They are allowing WP blogs to pass ID info to other applications. For the WordPress gang I guess it’s just another day at the office but this really is a great development that will help a lot of folks who don’t want to hear about standards and technical issues and just want a simple solution to online ID issues. Other applications are doing this as well, which will make the OpenID transition a lot easier.

This seems so simple compared to the recent developments with Yahoo’s BBAuth and other OpenID approaches – I think these have focused heavily on ways for developers to build on, for example,Yahoo’s ID and bring it into applications. Good, but better to first establish a bunch of simple OpenID implementations for people’s Google, Yahoo, blog info.

I would like Yahoo to just establish a simple system like WP has that allows me to authorize Yahoo to release my Yahoo info to others as I’m doing with the WP solution. (did they do this and I missed it?).

I think we may all be surprised how registrations have been more of a barrier to entry than it would seem they should be by just requiring a few minutes of sign up. It’s a brave new world of short attention spans and attention deficits and as OpenID becomes ubiquitous and easy we can roam the wild online range even more quickly and superficially than before.

OpenID info at Word Press 

Alexa – Beware the Satanic Statistics?


Peter Norvig over at Google has published a quick little study indicating how unreliable the Alexa Metrics are if you want to know about website traffic. Thank you Matt for pointing out this Peter paper, which is very intriguing as it demonstrates that Alexa is off by a factor of 50x (ie an error of five thousand percent!) when comparing Matt Cutts’ and Peter’s site traffic.

I’ve realized the problems with Alexa for some time based on Alexa comparisons to sites where I knew the real traffic, but 50x is a rather spectacular level of error. So great in fact, given that these sites are both read mostly by technology sector folks, it suggests that Alexa is effectively worthless as a comparison tool unless there is abundant other data to support the comparison, in which case you don’t need Alexa anyway.

Of course the very expensive statistics services don’t fare all that well either. A recent, larger, and simply superb comparison study by Rand over at SEOMOZ collected data from several prominent sites in technology, including Matt Cutts’ blog, and concluded that no metrics were reasonably in line with the actual log files. Rand notes that he examined only about 25 blogs so the sample was somewhat small and targeted, but he concludes:

Based on the evidence we’ve gathered here, it’s safe to say that no external metric, traffic prediction service or ranking system available on the web today provides any accuracy when compared with real numbers.

It’s interesting how problematic it’s been to accurately compare what is arguably the most important aspect of internet traffic – simple site visits and pageviews. Hopefully as data becomes more widely circulated and more studies like these are done we may be able to create some tools that allow quick comparisons. Google Analytics is coming into widespread use but Rand told me at a conference that even that “internal metrics” tool seemed to have several problems when compared with log files. My experience with Analytics has been superficial but seems to line up with my log stats well.

USA Today goes social – good for USA Today and good for US


Props to USA Today for going social with their online edition, now complete with blogs, comments profiles, and more.  Here’s the USA Today explanation.

I just set up a profile and it was fairly easy, though it’ll sure be nice when this type of information is portable and one click will sign you up for such things.

Tech folks are currently wrapped up in fairly obscure and/or proprietary issues about how transferable ID information will best move around the web and I hope this gets resolved soon.

Also it’s getting ridiculous to set up a new blog at every Tom, Dick, Harry, and USAToday site you want to post at rather than do what Facebook has done which is allow you to bring your own blog content into Facebook effortlessly. This allows them the benefits of your content without forcing the user to post at several different places.

I should also say that although I’m glad “old” media like USA Today is “getting” the social networks part of the Web 2.0 online revolution, I’m rooting for “pure” online news sites like NewsVine and TechMeme because I think they do a better job of democritizing the news process than legacy media can ever do. In fact I learned about the USA Today changes from Techmeme since I’m not a regular USA Today reader.

Steve Rubel as a nice post about the social networking implications of USA Today’s changes while Matthew Ingram‘s wondering if mom and pop really even care about this stuff.

Sex, lies, videotape, and Wikipedia


Wikipedia‘s latest mini scandal involves an editor “essjay”, real name Ryan Jordan, who faked some academic credentials both in his Wikipedia work and in an interview with New York Magazine. After considerable debate over the issue Jordan has resigned from his (high level) volunteer Wikipedia work and his new, paid position at Wikia.

New York Magazine conspicuously failed to find the deception in their fact checking, leading some critics to suggest this episode is best seen as an example of how mainstream media fails to get the story right even while complaining about internet inaccuracies. Others focus on this as yet another example of how the internet space is filled with deception, even in what is arguably the most authoritative encyclopedia ever developed – Wikipedia. A recent study compared the accuracy of Encyclopedia Britannica to Wikipedia and concluded they were roughly equivalent in accuracy. Wikipedia’s much greater depth of coverage means that it “wins” in my book, and I noted the other day that I have not cracked open any of the volumes of my Encyclopedia Brittanica in years.

Nicholas Carr has a thoughtful post about the mini-wiki-scandal. Unfortunately I think many other onliners reflecting on this the analysis, including founder Jimmy Wales, are talking the point of view of “insiders” who are very sympathetic about the nuances of how online identities and anonymity have become accepted aspects – some would say necessary parts – of the online experience.

Active Wikipedia folks seem to have nothing but glowing praise for Jordan’s substantial contributions to the project and don’t seem very interested in the deception issues, which itself is very interesting since Wikipedia prides itself on seeking unvarnished intellectual integrity. Apparently insiders are allowed quite a bit of varnish? Where will these people draw the lines on truth? A very slippery slope in my opinion, and in general I object to the notion that anonymity serves the community well – on the contrary it’s generally harmful and unnecessary and in cases like this provides detractors with a lot of ammunition to shoot down the idea that the wisdom of crowds is superior to the wisdom of “experts”.

This despite the fact you could suggest that what is remarkable here is that Wikipedia is so very accurate *in spite of* the many deceptions. This suggests that accuracy can spring from the wisdom of the crowds even when that crowd may be engaging – at an individual level – in deceptive behavior.

I think mom, pop, and most outsiders will view this in simpler terms and see it as yet another indication that “the internet can’t be trusted”. This is unfortunate because 1) the right decision was made here – Jordan resigned. 2) Wiki is very authoritative in many areas. Like many onliners I turn first to Wikipedia for many research topics, always cautious about accepting it as the last word but generally pleased at how well it stands up for many topics as a quick and accurate introduction.

I love Wikipedia as an info source but think the “moral” of this story is that the new web ethic – one that suggests it’s fine to practice various forms of personal deception as long as you don’t send spam emails or bother other online insiders, is very misplaced. I strongly get the idea from Wales and others that “being part of the team” is more important than being straightforward. I see this ethic in some of the activity I’ve observed in Silicon Valley as well. As an “insider” at conferences folks will share information about all kinds of deceptive stuff they’ve done online. The extension of these new Web 2.0 ethical standard creates a world of hidden identities, personal deceptions, and many avenues for illegal and unethical online activity.

As for me I’d just like the old conventional handshake and honest talk morality back, and make that ASAP if you please.

My Enhance.com PPC advertising experiment reveals very questionable incoming clicks.


In 2005 I started experimenting with Enhance.com pay per click advertising. I deposited 1500 into an account, set the daily limits low, and directed all traffic to an affiliate travel site I set up for the experiment. RoadTripsUSA.net. I’m now analyzing the results which suggest almost all the activity from enhance was worthless, and some may have been fraudulent. This is especially frustrating because I’d had similar bad experiences with Enhance’s previous incarnation – “ah-ha.com” but thought I’d give the new Enhance a chance.

I can’t be sure yet of anything other than the extremely low return on the $500 spent, but I’ll be posting more over the next few weeks from my logs about the sites that sent traffic.

I just sent this to Enhance Customer Support:

PLEASE ESCALATE THIS IMMEDIATELY or REFUND MY MONEY IMMEDIATELY.

I’ve had no responses to my request to refund the 1500 I invested in Enhance advertising in 2005 as part of an experiment in using PPC to send traffic to a Travel affiliate website I set up for this purpose.

$1000 remains in my account.

I’ve been examining my log files and it appears that most of the clicks I’ve had from Enhance were from very questionable, possibly fraudulent sources. I’m happy to share this information with you.

What is *certain* is that I’ve had effectively no business come in from my $500 investment in Enhance Clicks.

This Washington Post Article
explains the approach taken by “pay to click” schemes. I suspect much of my traffic came from this type of scam, though all that really matters is that the clicks were effectively worthless.

I’d also like your permission to publish your responses to me at my blog: https://joeduck.wordpress.com

Thank you. Please contact me immediately at 800-872-3266 or by email.

Blogging x 10 years


Dan Farber has a nice commentary on the state of blogging after 10 years based on his informal confab with Dave Winer, who arguably is the inventor of blogging.

10 years of blogging is misleading in the sense that the true tipping point is about … now …. as blogs are now a key shaping force in so many aspects of society.

Dan notes the common criticism of blogging as a bunch of amateurs spouting junk and mediocrity.   Of course blogging is all that, but mediocrity is hardly something that distinguishes blogging from conventional media.   Mainstream media, especially TV, has *always* been a few shiny gems buried deep in an ocean of irrelevance and celebrity gossip.    I’d rather find the gems within billions of pages of amateur but expert-in- their field-ramblings than thousands of pages of jaded professional “journalism” that must often focus on maintaining profitability or readership as much as uphold the so called standards of excellence that IMHO have not characterized commercial journalism since …  hey….quality standards have never been they key driving force of journalism!

Oscar predictions using search engine results? Not very accurate!?


WordTracker, which measures search queries, was used to predict tonights Oscar winners. Here’s the story from PRWEB. It looks like this approach could go down in flames based on Alan Arkin’s Best Supporting Actor win given that he had a fraction of the online queries of others, but still won.

Best supporting Actress in a supporting role: Jennifer Hudson! Hey, it worked for her.

Here are the numbers:

Wordtracker predictions:
Actor in a leading roll
Will Smith 8751
Leonardo DiCaprio 4485
Ryan Gosling 1507
Forest Whitaker 425
Peter O’Toole 100

Actor in a support role
Eddie Murphy 2670
Mark Wahlberg 2659
Jackie Earle Haley 656
Alan Arkin 236
Djimon Hounsou 167

Actress in a leading role
Penelope Cruz 10359
Kate Winslet 9077
Helen Mirren 5470
Meryl Streep 1155
Judi Dench 573

Actress in a support role
Jennifer Hudson 6439

Cate Blanchett 1716
Rinko Kikuchi 973
Abigail Breslin 416
Adriana Barraza 65

Best picture
Little Miss Sunshine 3121
Babel 2587
The Departed 2052
Letters from Iwo Jima 1317
The Queen 1112

Well, the results are in (bolded above) and only Supporting Actress was predicted by this approach.    Interenet people … must be stupid?

Bald Britney Spears busts out of Britney Spears rehab


Some time ago I was testing how terms are getting ranked by search engines here at the blog and I noted that blog traffic spiked from a simple post about Cicarelli, a famous model.   Time to test Britney Spears which is often at the top of all the world’s internet searches.

This is testing what happens when I mention Britney Spears in a blog post.   I apologize – sort of – to those of you who actually carefully follow Britney Spears news on a regular basis.  I’m not immune to the prurient interest in Britney that has captivated *billions* worldwide, but it really is a sad commentary on the state of our cultural well-being that Britney Spears, Paris Hilton, and Lindsay Lohan garner far more news time than, say, Global Health …

….. gee whiz Britney Spears, you’ve done it again!

Britney Spears Shaves Head, scream the headlines, and then in the small print if at all… millions die from lack of oral rehydration therapy.

We should be ashamed of Britney Spears, and ashamed of ourselves.

Rescue Wiki – check it out !


Rescue Wiki is a new website to assist Search and Rescue efforts around the world. Like DangerData.com it is an experimental approach to enlisting online help for SAR efforts.

Wikis can be a good way to collectively process information if you are dealing with a computer savvy crowd, but in my experience they limit participation compared to blogs which make it easier to comment and to passively participate.

Rescue Wiki has both, which may be a great solution. Check it out and let him know what you think!  Rescue Wiki

Pay Per Post Prejudice Pointedly Pokes PodTech’s Scoble


Robert Scoble is a fine fellow, as almost every blogger knows.  Perhaps it is partly for this reason he’s under an unreasonable attack by many bloggers for accepting an invite to Keynote the upcoming Pay Per Post Conference in Florida.    I’m not a fan of the Pay Per Post concept because it’s probably going to create too much abuse, but it should be discussed and debated rather than thrown out without discussion as many prominent bloggers, many of whom *make a lot of money blogging* want to do.

I  commented over at Scobleizer:

Wow, I’m really disappointed in how hostile people are to you about giving a simple keynote. If Bill Gates keynotes CES does it mean he supports all the violence in GTA and Resident Evil? Of course not.

I’m not currently a PPP enthusiast and don’t plan to blog for them, and perhaps Shel’s even right to call this approach the sidewalk hookers of the blogosphere (clever and catchy!).   However if disclosures are prominent and clear PPP people can note that they are doing a similar sort of thing that a *paid* journalist does when they review gadgets or movies or Techcrunch does when they review companies.

I smell a lot of hypocrisy here. Prominent folks who are directly paid very big money to blog in various forms are insisting that stay at home moms can’t pick up a few bucks for reviewing something. And if Shel is right those evil hookers, blogging between tricks, will be denied the money that could get them off the street!

The critics worry about credibility and that’s good, but it’s hypocritical to get paid indirectly by blogging (e.g. TechCrunch, Engaget, O’Reilly, Battelle, Shel, etc, etc, etc) and then suggest without more elaboration that other payment routines are inherently flawed and dishonest. Are you just protecting your turf?