Girl Scout Cookies are a great donation – not a bakery scandal


The Girl Scout Cookie economy is substantial.    I’m still looking for data but it appears to be an economy of …. get this … about seven hundred million dollars annually.    Given that they are only selling the boxes for a week or so per year I think we may want to cut GSA loose on ideas for balancing the federal budget by increasing cookie sales.

Source for 200 million boxes

At $3-5 per box I was concerned that the cookie company might be exploiting the Girl Scouts because cookie sales to people, as economists like to say, have fairly inelastic pricing that is not really subject to market conditions.   You pay what they charge and consider it a good deed.  Obviously the cookies don’t cost much to produce based on market driven pricing for similar products at the supermarket.

But it appears the baker generally gets under $1 per box and the rest goes to the very good cause of GSA as I learned from this great breakdown on the Lac Baie Girl Scouts website.

Cost per box at this council: 3.50

Cookie Company–85¢

Troop–48¢ – 65¢

                        -day and overnight trips

                        -service projects

                        -camping events

                        -special programs and activities

Incentives–22¢

Support Services to all Troops/Girls–$1.87

                        -Financial assistance for girls

                        -Subsidize council sponsored program events and activities

                        -Adult volunteer and older girl trainings

                        -Outdoor education, camping and programs

                        -Maintenance of two camps and a program center

                        -Membership publications

                        -Travel opportunities for girls and adults

I also learned that each council sets their price and negotiates independently with the baker.   Not sure why though.   Here in Southern Oregon $4 gets you a box.

Therefore – you can feel comfortable buying more Girl Scout Cookies!

Disclaimer:  We have a scout in the house 

Why Myspace News will fail dramatically. It’s an ADD vs PhD thing.


Today reports are coming in that Myspace will launch a news network. I suppose it has some potential as a giant gossip column/American Idol board, but as a true news outlet Myspace is destined to fail big time. Seems to me that Myspace users and well-informed, thoughtful and analytical news junkies don’t match up well.

Although some of the small networks like Newsvine are good, and the USA Today project has potential, existing social news networks like DIGG and Netscape are pretty bad for all but tech and quirky news because they generally fail to analyze or treat significant stories with much if any respect. The focus is on stories for those with ADD more than those with PhDs. I get more relevant information from watching a Charlie Rose interview than spending comparable time at DIGG, and the average DIGG user is much sharper than the average Myspacer.

Spam hyped stock study indicates they did go up in value. SEC suspends trading on 35 “spam hyped” stocks for 10 days.


    The SEC has suspended trading in stocks that were hyped by spam campaigns. Incredibly the spam campaigns appear to have lifted the prices on some of these companies as indicated by the SEC study:http://www.sec.gov/news/press/2007/2007-34.htm

  • On Friday, Dec. 15, 2006, shares in Apparel Manufacturing Associates, Inc. (APPM) closed at $.06, with a trading volume of 3,500 shares. After a weekend spam campaign distributed emails proclaiming, “Huge news expected out on APPM, get in before the wire, We’re taking it all the way to $1.00,” trading volume on Monday, Dec. 18, 2006, hit 484,568 shares with the price spiking to over 19 cents a share. Two days later the price climbed to $.45. By Dec. 27, 2006, the price was back down to $.10 on trading volume of 65,350 shares.
  • On Dec. 19, 2006, trading in Goldmark Industries, Inc. (GDKI), closed at $.17 on trading volume of 126,286 shares. On Dec. 20, 2006, the spam campaign started, with e-mail proclaiming “GDKI IS MAKING EVERYONE BANK!,” and setting a 5-day price target of $2. By Dec. 28, 2006, spam emails boasted of the price spike that had already been achieved — “$.28 (Up 152% in 2 days!!!)” — and promised a 5-day price target of $1. That same day, GDKI closed at $.35 on a volume of more than 5 million shares. By January 9, 2007, the closing share price was back down to $.15.
  • A spam campaign in Healtheuniverse, Inc. (HLUN) stock began on Sept. 4, 2006, with emails incorporating a Healtheuniverse press release proclaiming that HLUN was “focused on being the first to commercialize stem cell applications in the $15 billion worldwide plastic surgery and cosmetic surgery market.” On Sept. 7, 2006, HLUN closed at $.12 per share on trading volume of 3,000 shares. The spam campaign accelerated, and HLUN shares spiked to $.22 per share on Sept. 11, 2006, with over 2.2 million shares trading hands. By Sept. 22, 2006, the closing price had dropped back down to $.11.

WordPress blog = open ID. Brilliant!


Matt M, Simon, and the WordPress gang strike again with a simple yet extremely intuitive and useful solution to OpenID challenges. They are allowing WP blogs to pass ID info to other applications. For the WordPress gang I guess it’s just another day at the office but this really is a great development that will help a lot of folks who don’t want to hear about standards and technical issues and just want a simple solution to online ID issues. Other applications are doing this as well, which will make the OpenID transition a lot easier.

This seems so simple compared to the recent developments with Yahoo’s BBAuth and other OpenID approaches – I think these have focused heavily on ways for developers to build on, for example,Yahoo’s ID and bring it into applications. Good, but better to first establish a bunch of simple OpenID implementations for people’s Google, Yahoo, blog info.

I would like Yahoo to just establish a simple system like WP has that allows me to authorize Yahoo to release my Yahoo info to others as I’m doing with the WP solution. (did they do this and I missed it?).

I think we may all be surprised how registrations have been more of a barrier to entry than it would seem they should be by just requiring a few minutes of sign up. It’s a brave new world of short attention spans and attention deficits and as OpenID becomes ubiquitous and easy we can roam the wild online range even more quickly and superficially than before.

OpenID info at Word Press 

USA Today goes social – good for USA Today and good for US


Props to USA Today for going social with their online edition, now complete with blogs, comments profiles, and more.  Here’s the USA Today explanation.

I just set up a profile and it was fairly easy, though it’ll sure be nice when this type of information is portable and one click will sign you up for such things.

Tech folks are currently wrapped up in fairly obscure and/or proprietary issues about how transferable ID information will best move around the web and I hope this gets resolved soon.

Also it’s getting ridiculous to set up a new blog at every Tom, Dick, Harry, and USAToday site you want to post at rather than do what Facebook has done which is allow you to bring your own blog content into Facebook effortlessly. This allows them the benefits of your content without forcing the user to post at several different places.

I should also say that although I’m glad “old” media like USA Today is “getting” the social networks part of the Web 2.0 online revolution, I’m rooting for “pure” online news sites like NewsVine and TechMeme because I think they do a better job of democritizing the news process than legacy media can ever do. In fact I learned about the USA Today changes from Techmeme since I’m not a regular USA Today reader.

Steve Rubel as a nice post about the social networking implications of USA Today’s changes while Matthew Ingram‘s wondering if mom and pop really even care about this stuff.

Sex, lies, videotape, and Wikipedia


Wikipedia‘s latest mini scandal involves an editor “essjay”, real name Ryan Jordan, who faked some academic credentials both in his Wikipedia work and in an interview with New York Magazine. After considerable debate over the issue Jordan has resigned from his (high level) volunteer Wikipedia work and his new, paid position at Wikia.

New York Magazine conspicuously failed to find the deception in their fact checking, leading some critics to suggest this episode is best seen as an example of how mainstream media fails to get the story right even while complaining about internet inaccuracies. Others focus on this as yet another example of how the internet space is filled with deception, even in what is arguably the most authoritative encyclopedia ever developed – Wikipedia. A recent study compared the accuracy of Encyclopedia Britannica to Wikipedia and concluded they were roughly equivalent in accuracy. Wikipedia’s much greater depth of coverage means that it “wins” in my book, and I noted the other day that I have not cracked open any of the volumes of my Encyclopedia Brittanica in years.

Nicholas Carr has a thoughtful post about the mini-wiki-scandal. Unfortunately I think many other onliners reflecting on this the analysis, including founder Jimmy Wales, are talking the point of view of “insiders” who are very sympathetic about the nuances of how online identities and anonymity have become accepted aspects – some would say necessary parts – of the online experience.

Active Wikipedia folks seem to have nothing but glowing praise for Jordan’s substantial contributions to the project and don’t seem very interested in the deception issues, which itself is very interesting since Wikipedia prides itself on seeking unvarnished intellectual integrity. Apparently insiders are allowed quite a bit of varnish? Where will these people draw the lines on truth? A very slippery slope in my opinion, and in general I object to the notion that anonymity serves the community well – on the contrary it’s generally harmful and unnecessary and in cases like this provides detractors with a lot of ammunition to shoot down the idea that the wisdom of crowds is superior to the wisdom of “experts”.

This despite the fact you could suggest that what is remarkable here is that Wikipedia is so very accurate *in spite of* the many deceptions. This suggests that accuracy can spring from the wisdom of the crowds even when that crowd may be engaging – at an individual level – in deceptive behavior.

I think mom, pop, and most outsiders will view this in simpler terms and see it as yet another indication that “the internet can’t be trusted”. This is unfortunate because 1) the right decision was made here – Jordan resigned. 2) Wiki is very authoritative in many areas. Like many onliners I turn first to Wikipedia for many research topics, always cautious about accepting it as the last word but generally pleased at how well it stands up for many topics as a quick and accurate introduction.

I love Wikipedia as an info source but think the “moral” of this story is that the new web ethic – one that suggests it’s fine to practice various forms of personal deception as long as you don’t send spam emails or bother other online insiders, is very misplaced. I strongly get the idea from Wales and others that “being part of the team” is more important than being straightforward. I see this ethic in some of the activity I’ve observed in Silicon Valley as well. As an “insider” at conferences folks will share information about all kinds of deceptive stuff they’ve done online. The extension of these new Web 2.0 ethical standard creates a world of hidden identities, personal deceptions, and many avenues for illegal and unethical online activity.

As for me I’d just like the old conventional handshake and honest talk morality back, and make that ASAP if you please.

My Enhance.com PPC advertising experiment reveals very questionable incoming clicks.


In 2005 I started experimenting with Enhance.com pay per click advertising. I deposited 1500 into an account, set the daily limits low, and directed all traffic to an affiliate travel site I set up for the experiment. RoadTripsUSA.net. I’m now analyzing the results which suggest almost all the activity from enhance was worthless, and some may have been fraudulent. This is especially frustrating because I’d had similar bad experiences with Enhance’s previous incarnation – “ah-ha.com” but thought I’d give the new Enhance a chance.

I can’t be sure yet of anything other than the extremely low return on the $500 spent, but I’ll be posting more over the next few weeks from my logs about the sites that sent traffic.

I just sent this to Enhance Customer Support:

PLEASE ESCALATE THIS IMMEDIATELY or REFUND MY MONEY IMMEDIATELY.

I’ve had no responses to my request to refund the 1500 I invested in Enhance advertising in 2005 as part of an experiment in using PPC to send traffic to a Travel affiliate website I set up for this purpose.

$1000 remains in my account.

I’ve been examining my log files and it appears that most of the clicks I’ve had from Enhance were from very questionable, possibly fraudulent sources. I’m happy to share this information with you.

What is *certain* is that I’ve had effectively no business come in from my $500 investment in Enhance Clicks.

This Washington Post Article
explains the approach taken by “pay to click” schemes. I suspect much of my traffic came from this type of scam, though all that really matters is that the clicks were effectively worthless.

I’d also like your permission to publish your responses to me at my blog: https://joeduck.wordpress.com

Thank you. Please contact me immediately at 800-872-3266 or by email.

Blinkx


Blinkx is a brilliant video search program that allows people to search *within* videos for specific content.  This has become one of the holy grails of search because the internet is now awash in video content. Tastes vary but almost everyone would agree that most of the clips out there are garbage. With routines like Blinkx users can rapidly search the tidal wave of video that pours online every day for things that interest them.

Check out the Blinkx home page with it’s “wall” of tiny video clips reflecting content they have recently indexed.   It’ll keep the attention of even the most stubborn A.D.D. sufferer.   Some cringe at the sensory overload of dozens of videos, but massive input reflects the new ethos of the internet, and I predict we’ll see desktops and applications become increasingly overwhelmed with content.    As a superb tool that will manage the most rapidly growing and complex part of the digital maelstrom – video clips – Blinkx has a rosy future indeed.

The New York Times reports on this today.