USA Today goes social – good for USA Today and good for US


Props to USA Today for going social with their online edition, now complete with blogs, comments profiles, and more.  Here’s the USA Today explanation.

I just set up a profile and it was fairly easy, though it’ll sure be nice when this type of information is portable and one click will sign you up for such things.

Tech folks are currently wrapped up in fairly obscure and/or proprietary issues about how transferable ID information will best move around the web and I hope this gets resolved soon.

Also it’s getting ridiculous to set up a new blog at every Tom, Dick, Harry, and USAToday site you want to post at rather than do what Facebook has done which is allow you to bring your own blog content into Facebook effortlessly. This allows them the benefits of your content without forcing the user to post at several different places.

I should also say that although I’m glad “old” media like USA Today is “getting” the social networks part of the Web 2.0 online revolution, I’m rooting for “pure” online news sites like NewsVine and TechMeme because I think they do a better job of democritizing the news process than legacy media can ever do. In fact I learned about the USA Today changes from Techmeme since I’m not a regular USA Today reader.

Steve Rubel as a nice post about the social networking implications of USA Today’s changes while Matthew Ingram‘s wondering if mom and pop really even care about this stuff.

Sex, lies, videotape, and Wikipedia


Wikipedia‘s latest mini scandal involves an editor “essjay”, real name Ryan Jordan, who faked some academic credentials both in his Wikipedia work and in an interview with New York Magazine. After considerable debate over the issue Jordan has resigned from his (high level) volunteer Wikipedia work and his new, paid position at Wikia.

New York Magazine conspicuously failed to find the deception in their fact checking, leading some critics to suggest this episode is best seen as an example of how mainstream media fails to get the story right even while complaining about internet inaccuracies. Others focus on this as yet another example of how the internet space is filled with deception, even in what is arguably the most authoritative encyclopedia ever developed – Wikipedia. A recent study compared the accuracy of Encyclopedia Britannica to Wikipedia and concluded they were roughly equivalent in accuracy. Wikipedia’s much greater depth of coverage means that it “wins” in my book, and I noted the other day that I have not cracked open any of the volumes of my Encyclopedia Brittanica in years.

Nicholas Carr has a thoughtful post about the mini-wiki-scandal. Unfortunately I think many other onliners reflecting on this the analysis, including founder Jimmy Wales, are talking the point of view of “insiders” who are very sympathetic about the nuances of how online identities and anonymity have become accepted aspects – some would say necessary parts – of the online experience.

Active Wikipedia folks seem to have nothing but glowing praise for Jordan’s substantial contributions to the project and don’t seem very interested in the deception issues, which itself is very interesting since Wikipedia prides itself on seeking unvarnished intellectual integrity. Apparently insiders are allowed quite a bit of varnish? Where will these people draw the lines on truth? A very slippery slope in my opinion, and in general I object to the notion that anonymity serves the community well – on the contrary it’s generally harmful and unnecessary and in cases like this provides detractors with a lot of ammunition to shoot down the idea that the wisdom of crowds is superior to the wisdom of “experts”.

This despite the fact you could suggest that what is remarkable here is that Wikipedia is so very accurate *in spite of* the many deceptions. This suggests that accuracy can spring from the wisdom of the crowds even when that crowd may be engaging – at an individual level – in deceptive behavior.

I think mom, pop, and most outsiders will view this in simpler terms and see it as yet another indication that “the internet can’t be trusted”. This is unfortunate because 1) the right decision was made here – Jordan resigned. 2) Wiki is very authoritative in many areas. Like many onliners I turn first to Wikipedia for many research topics, always cautious about accepting it as the last word but generally pleased at how well it stands up for many topics as a quick and accurate introduction.

I love Wikipedia as an info source but think the “moral” of this story is that the new web ethic – one that suggests it’s fine to practice various forms of personal deception as long as you don’t send spam emails or bother other online insiders, is very misplaced. I strongly get the idea from Wales and others that “being part of the team” is more important than being straightforward. I see this ethic in some of the activity I’ve observed in Silicon Valley as well. As an “insider” at conferences folks will share information about all kinds of deceptive stuff they’ve done online. The extension of these new Web 2.0 ethical standard creates a world of hidden identities, personal deceptions, and many avenues for illegal and unethical online activity.

As for me I’d just like the old conventional handshake and honest talk morality back, and make that ASAP if you please.

Microsoft to move almost all ads online over next three years. It’s about … time!


I’ve been wondering how long it would take for the big players to shift the big money online, and it looks like Microsoft is heading powerfully in that direction based on this story from Media Daily News.

I’m not sure Microsoft is really a bellweather for corporate ads as MS is a technology company that does a huge amount of business online and has a huge online customer base, but whenever close to a  billion dollars is shifted from conventional media to online it’s a significant development in the advertising landscape and probably an indicator of things to come from other major advertisers.Since I did several conversion studies many years ago in the travel sector it’s been clear to me where things were headed as these strongly indicated that online advertising is far more effective than print ads.   As an online marketing guy for Oregon travel projects we ran full page Sunset ads featuring huge displays of separate domain names that I assigned specifically to each campaign.    This made tracking easy and also kept users from having to type in long, cumbersome URL strings.  Despite this we saw very modest traffic increases from major print exposure.    A 20,000 full page print ad would only yield a few thousand extra website visits over the next month.   Initially this came as a shock to me but after dozens of experiments in many magazines, and an examination of other print advertising campaigns, it became clear that it’s foolish to try to drive web traffic using print.   Although we did not run any signifiant TV or Radio campaigns I examined some data from Texas’ Travel web efforts and concluded that TV was also a prohibitively expensive way to drive web traffic.    Online methods generally outperformed offline by a factor of perhaps 10x, and this advantage does not seem much less today.

Yet there is a type of momentum that comes from human stubborness that keeps TV, print, and radio advertising over-funded even as conversion studies are now abundant indicating the superiority of online advertising.   Recently I think it was Ford that decided to increase the online spend considerably, though I think this news from Microsoft is the first time a major advertiser has chosen to move most of their spend to online venues.

Eventually online costs may catch up to conventional media in terms of ROI, but I think this is not the case yet.    That’s not to say that positive ROI in online ad campaigns is a simple process – it is not and many millions are squandered in bad online campaigns.  But this pales in comparison to the *billions* that are squandered every month on ineffective offline media campaigns.   The offline advertising Emperor has very few clothes, but few will notice until people start doing quality mathematical analyses of advertising campaigns and stop listening to self-serving research.    I’m not holding my breath for that.

Mobile Muppet Laboratory at Disneyland’s California Adventure


The Mobile Muppet Laboratory is roaming Disney’s California Adventure this spring.  I’m glad our family is heading down their in a few weeks for spring break.   We’ll be able to see how this advanced animatronics display is interacting with people all over the park.

Engadget and the LA Times  seem to approach this using the “will this put Mickey Mouse out of work” angle which is unfortunate because the big story on robotics is 1) Robots are here to stay and as AI improves they’ll be taking over more and more jobs, allowing humans to blossom in creative rather than mundane physical tasks.   2) Robots have been helping us for decades – they’ve just been in “boring” jobs like car assembly.  3) Robots are cool.

China’s Mega Dam – Three Gorges Dam Project


Don’t miss the Discovery Channel’s fascinating inside look into the history and construction of the Three Gorges Dam project on China’s Yangze River.     This massive project is the largest public works project in human history.   It will create a 400 mile long reservoir so massive that it may actually affect (very slightly but measurably) the rotation of the earth.    Three Gorges Dam is displacing over a million Chinese who live upriver from the Dam, though it appears that in many cases they’ll be relocated to better housing at higher ground.   36,000 square miles will be inundated as the river above the dam slowly rises.    Although some measures are being taken to preserve historical monuments an incalculable degree of historical and human emotional treasure will be lost from this dam.

The Mega Dam special gives some incredible insider looks into the control rooms of the power generation and shipping lock facilities as well as a brief look at some of the computer controls, which appear to have  very intuitive graphic interfaces.

A critic quoted in the film suggested that the benefits of the dam are effectively shipped off to big cities and larger farmers at the expense of the million plus Chinese who are getting displaced.     However other aspects of the story do not seem to support this vision because it appears that the relocated cities are generally of higher quality than those they are replacing.  One advocate suggested that this would be hard on the old relocated folks, but for the children the relocation would bring better health, education, and opportunity.

Discovery Channel Mega Dam Web page

Social networks = people, not technologies


The New York Times reports that Cisco has acquired Tribe Networks in what appears to be an effort to become a player in the social networking space.     The article quotes Marc Andreeson of NING, another social network facilitator, suggesting that the social networking biz is harder than it looks and Cisco will have problems.    I agree Cisco will probably fail to do much with this but not for the same reason, but for the opposite.   As with most internet stuff the technology difficulties are much less of a challenge than the social barriers to success.

Even Yahoo and Google – now brilliant masterpieces of technological sophistication – did not start out that way.     Rather they began as fairly modest “websites” with a handful of programming routines  that grew in usefulness, traffic, and complexity to become the internet behemoths they are today.   Sure there’s a lot of amazing technology behind these companies, but I still think there is a sort of “techno bias” that remains pervasive both inside and outside the industy that is both fooling and manipulating people into thinking that success is mostly a function of your technology when it should be clear to all that it’s a function of the way your online environments relate to people, and that in turn is art not science.    Is expensive, complex technology required to create a hugely popular, high traffic website?   Of course NOT.   Myspace and Facebook now use slick stuff, but they didn’t start out that way.   PlentyofFish.com, a hugely popular dating site, still uses a *single* server and very basic technology despite the fact that it competes with big players working on platforms that probably cost 100x that of PlentyofFish’s.

I think the future will be like the past – successful sites will cater to the needs of people and bend the technologies as needed.   Cisco, Ning, and other social networking technology platforms are great but they won’t define things.   People will do that.   People are, after all, what social networking is all about.

My Enhance.com PPC advertising experiment reveals very questionable incoming clicks.


In 2005 I started experimenting with Enhance.com pay per click advertising. I deposited 1500 into an account, set the daily limits low, and directed all traffic to an affiliate travel site I set up for the experiment. RoadTripsUSA.net. I’m now analyzing the results which suggest almost all the activity from enhance was worthless, and some may have been fraudulent. This is especially frustrating because I’d had similar bad experiences with Enhance’s previous incarnation – “ah-ha.com” but thought I’d give the new Enhance a chance.

I can’t be sure yet of anything other than the extremely low return on the $500 spent, but I’ll be posting more over the next few weeks from my logs about the sites that sent traffic.

I just sent this to Enhance Customer Support:

PLEASE ESCALATE THIS IMMEDIATELY or REFUND MY MONEY IMMEDIATELY.

I’ve had no responses to my request to refund the 1500 I invested in Enhance advertising in 2005 as part of an experiment in using PPC to send traffic to a Travel affiliate website I set up for this purpose.

$1000 remains in my account.

I’ve been examining my log files and it appears that most of the clicks I’ve had from Enhance were from very questionable, possibly fraudulent sources. I’m happy to share this information with you.

What is *certain* is that I’ve had effectively no business come in from my $500 investment in Enhance Clicks.

This Washington Post Article
explains the approach taken by “pay to click” schemes. I suspect much of my traffic came from this type of scam, though all that really matters is that the clicks were effectively worthless.

I’d also like your permission to publish your responses to me at my blog: https://joeduck.wordpress.com

Thank you. Please contact me immediately at 800-872-3266 or by email.

Viacom to Google – YouTube aren’t the boss of me now!


Viacom’s ditching YouTube, and says they are glad they did.   This  FT story suggests that we may seeing the beginning of what could become a monumental shift in content distribution online.   Viacom has forced YouTube to delete Comedy Central and other popular clips, and says these deletions have resulted in people heading over to the Comedy Central website to find the content rather than YouTube.  This was exactly what Viacom wanted.

Key questions are shaking out about online video:
*How much  of the video traffic is to the “professional” content like that produced by  Viacom vs amateur content?

* How important are search engines / major video sites to finding clips?    The Viacom statement suggests that people will seek the clips they want away from YouTube.   However if they are using Google search to find the alternative locations of the clips Google may have successfully covered both these bases with the YouTube aquisition.

* The most important question is about $money$ and it is simply this – can video be monetized well?   Nobody knows yet.   I predict the answer is going to be somewhat complex, but basically no, you can’t monetize it nearly as well as pay per click advertising, where the information experience can be integrated well with the buying experience.    With Video this match is going to be more difficult and usually impossible.   Somebody watching a “Daily Show” clip is primarily interested in a quick laugh, and seems unlikely to wind up clicking off on an advertisement and almost totally unlikely to buy something as part of the Comedy Central clip watching experience.

Sure there will be some room to market clip specific advertising like Comedy Central hats, but that type of thing is not much of a market for the burgeoning video content industry.    Even junky clips take a lot more time to produce and and bandwidth to distribute than text content, so the revenue equation is simply not as favorable and probably will always be a challenge.

I think a major challenge with Video is that many think the online video experience and advertising will be similar to Television content and monetizing.   It won’t.   Decentralized control and the fact almost anybody can and will produce content are changing things rapidly and globally.

The video fun, junky content, and advertising experiments have only just begun.

Wired buys votes on Digg, Arrington calls for lawsuit?!


This story at Wired Magazine is a fascinating glimpse into manipulating social media.    Mike Arrington isn’t impressed though, and suggests Digg should sue Wired because Wired owns Digg competitor Reddit.com.

I don’t agree, and frankly would love to see hundreds more of these “sting” operations which help everybody understand the challenges facing social media and hopefully will pressure sites to clean up the fraudulent stuff going on.

Mike’s right to point out the conflict of interest issue and everybody in this biz could use a transparency injection, but overall we need *hundreds* of times more investigative “sting operations” to show how problematic things have become with payola of various kinds, PPC, and other online scams like Ringtones.

The best response for Digg is to do an insider investigation and root out the abuses and publish it themselves, not pretend it doesn’t go on as they and Mike appear to be suggesting.   Violation of the DIGG TOS by Wired reporter does NOT mean the study isn’t valid.  These are almost entirely separate issues.

Soon I’m hoping to publish my own expose of PPC scams –  I’m trying to get Enhance.com‘s attention right now about the bogus traffic I’ve been paying for and will soon publish the list of the sites from my logs over the past year. If enough of us did that it would go a long way to help clean things up.