Category Archives: blogs

CES 2008 – The Hollywood Track and Donny Deutsch’s “The Road to CES”.

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Entertainment Technology will be big at CES 2008 in Las Vegas, and there is a website devoted to keeping you posted on that aspect of the show.    The website is HERE – Digital Hollywood.

Another fun CES preSpinoff is Donny Deutsch’s website.  He’s an Advertising guru and host of the excellent TV show “The Big Idea” on MSNBC.    His CES efforts are online here.    Donny’s CES blog is here.

Yikes MSNBC you *really* need a content optimizer over there!   The URL for this major project is  this!    http://www.cnbc.com/id/22206030/site/14081545/

Will work for free WIFI: The New Journalism?

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Scott Karp has a nice post today about the intersection of journalism and blogging.    I’m glad he notes the weakness of the argument that bloggers cannot be journalists.   Suggesting mainstream journalism is on firm and high ground is especially absurd in this world where yellow journalism generally trumps quality, superficial treatments cripple even the few fine writers at major newspapers, and Fox and CNN TV news parade AnchorModels chosen primarily for looks (women) or bombastic nonsense (men) or both (Anne Coulter).

I’d suggest that a key challenge to conventional journalism is not so much one of quality writing as it is *scalability*. Bloggers work for nothing or peanuts, and there are many more coming in the wings.  Most blogs will continue to suck, but some will be great and this number will increase as more writers get comfortable with the medium.

It will be increasingly difficult for publishers – even cutting edge, well funded ones like Nick at Gawker who is hiring a “journalist” –  to justify paying much for content. I don’t think Gawker’s decision to hire a legacy media journalist reflects a new trend, rather it reflects a fairly atypical reversion to old trends during this transition period.   

Contrast Gawker’s success with the demise of Blognation, which was not even paying people.  Would they have succeeded with a bunch of “real” journalists? No, of course not.    Good writing is cheap and getting cheaper.   That’s not necessarily a good thing, but it’s certainly an inevitable thing.

Setup Flickr to Blog in 30 seconds or less

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Flickr remains my favorite “Web 2.0” thingie and I think it is one of the best applications ever done for a computer.   I’m always thrilled with the simplicity of making simple changes to bring dramatic results.  

For example you can post your flickr pictures to your blog, which is great.    Also great is that the setup routine for doing this is as simple as you can get.    I just added photo capabilities to the new blog I’m writing for the big Travel and History site we are creating from two previous efforts at Online Highways and US History:     blog.u-s-history.com 

This took me about 30 seconds as follows:

1) Log in to Flickr Account

2) Go to “Extend Flickr” section on your Flickr Accounts page
3) Add blog
4) Pick from the list they’ll have of your blogger blogs if you’ve already signed one up.   

done

If you are signing up a blog for the first time you’ll need to give some access permission, but that is not very complicated.

The cool think is that then you can go to flickr and click “blog this” and post pictures at the blog quickly and easily.

And, just like the song says:   If a picture paints a thousand words, then why bother writing 1000 words, which takes a lot more time!

Facebook Beacon already forgotten by all but the blogOspheric chattering nonsense.

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Om Malik and Matt Ingram are asking why Facebook doesn’t simply ask their 40+ million users to determine what the users would want in terms of advertising on a social network.

Excuse me but are you guys naive or just starting your holiday drinking a bit early in the season? 

The answer is that actually using social networking as a springboard for advertising ideas, although it would be totally consistent with the claimed model of what a great social network will be, would be totally inconsistent with maximizing profit.     I am *so tired* of hearing people talk about how what is best for us user gooses is best for those advertising ganders.   It just ain’t so!

Advertising – even good ads people think they really like – are all pretty much rooted in the old saw “There’s a sucker born every minute”.    Sure there are good products, and sure most companies are honest, and I even think many ads are reasonably “true”.    But the point is that good ads must inspire buying behavior before they inspire wise behavior, and any marketing effort worth it’s even it’s weight in online ads will work to make buyers, not work to make wise people.

Most wise people don’t buy a lot of stuff unless they stumble upon great wealth, and even then most do not become rampant “consumers”.  They reflect, they travel, they exchange ideas, they learn and they love.    Shopping?  It’s  not on the list of activities that spawn great human enlightenment, and it never will be.    Fun?  yes.   Popular?   Sure.   Profitable for companies?    YES!    Shopping, and more generally commerce online is the only sizeable revenue source, making it the key to internet innovation and the driver of internet changes.    User centricism is generally going to be trumped by this force with some notable exceptions like Wikipedia and perhaps Open Social.

The very best marketing ties real human factors to products, but in the same way “conversational marketing” is an oxymoron it is not reasonable to expect “social network advertising” to be glowing extension of the social networking experience.   Maybe in Mark Z’s dreams, but not in his increasingly profit-centric reality.

I’m strongly behind the idea that online community needs should trump profits.   Also, I agree that following this mantra can lead to some successes.    Google initially frowned on advertising while they built a fantastic search system, but note how it took advertising to make them the key online player they are today.   Not a little advertising either – billions and billions and the prospect of billions more.

Can social networkers design ads they like?   I doubt it.   However this could come about indirectly. Google Open Social is the most likely source of social networking advertising innovation for the very reason that Google *makes their big profits elsewhere*.  Google can sweep in with a truly user-centric social model, monetize it to a limited extent using adsense, but from their perspective leave their core cash dow – PPC search – intact.   Also, Google then conveniently puts a huge, perhaps even deadly crimp in Facebook’s potential to become a dominant online environment.    As I’ve noted before Google is brilliant at managing to do the right thing and in doing the right thing reap big benefits for … Google!    (How DO they do that so often !?)

Oh, speaking of NOT doing the user centric thing because it might threaten the cash cow we need look no farther than … Google.   Note their ad standards have relaxed quite a bit over the years while keeping  “user friendly enough” to avoid the sharp criticisms that should have been levied at Google when they slapped ads on the left side of the home page, conveniently blurring the distinction between organic and paid listings, then stopped prominently shading the advertising.  Oh, they also allowed bogus sites to run adsense, didn’t crack down early enough on the spiral of massive click fraud, and have even embedded travel advertising in organic listings while still claiming they don’t do it  (example: try this search: “SFO to JFK”).

So, the moral of Beacon is not that profit sites should stop acting like profit sites, rather that since there is a sucker born every minute, we suckers need to stick together, and every so often we need to stick it to the man to keep him on track.   Maybe that’s all Om Malik is saying today, and if so I’m with ya!

Facebook to everybody: “We’re sorry”

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Mark Zuckerberg is profusely apologizing for Beacon’s shortcomings.  

I’m not proud of the way we’ve handled this situation and I know we can do better …

It sure looks sincere to me and I don’t think sincerity even matters all that much in this case.  They srewed up, they are fixing things fast, time to move on.

Like many I’ve been cynical of Facebook valuations and some of the ridiculous hyperbole, but this whole fiasco was a great study in now quickly you go from being tauted as “the next big thing” to tauted as being “dead”.    Also an example of how major media still does not quite get the web thing – just yesterday we read “Facebook RIP” which foolishly suggested this could be a major event for them.    

Google social is a major stumbling block for Facebook, but Beacon is just a tiny bump in the road to more riches.    That said I still think 15 billion dollar valuation is absurd.   But, I thought Google was overvalued too and I was sure wrong about that…. so far at least.

Amazon unearths some great startups

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The Amazon startup contest here has a video profile of the seven finalists in their contest which I think was to showcase users of Amazon Web Services (AWS).   I think  Jeff Barr  will have more about this on his blog or on Amazon’s blog.

These look like some really interesting companies.    One is measuring brain networking, another is providing 19 usability testing (this is brilliant for the small website market!)  One is optimizing PPC campaigns (hmmm – but won’t Google analytics do that extremely well?.)

Paid Links and SEO – game over dudes

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It has now been over two years since Google started their crusade against paid links.  I first understood this crusade back in 2005.  It was the first time I’d met Matt Cutts, and we were sitting at the hotel bar during the New Orleans WebmasterWorld PubCon with a handful of SEO folks. I asked about the practice of paid links.  “Don’t buy links”, he said.  Matt was a bit vague about the consequences and other details, and the the Google guidelines back then were not very clear on this point.   In fact a substantial paid link economy had developed and continues today.  However over time Google has become very clear about paid linking.

In my opinion this this recent post from Matt Cutts, Google’s uberMeister of spam tricks and SEO, should sound the death knell for this strategy even for those willing to take the risks that have been associated with paid linking strategies for some time.   Clearly Google is dedicated about this, and will continue to crack down severely enough that the risk outweighs any likely gains.  Certainly any of the sites and folks I’m familiar with in Travel and Tourism should *not* use this practice to raise their pagerank.     I’ve been advising this for some time, but I knew the practice was still fairly common among some elites in the SEO community which meant it was still working.   I’m sure there are some exceptional cases but the basic advice here is easy – don’t buy links.

Like Graywolf, one of the most vocal critics of the Google anti-paid-link jihad, I have a lot of concerns about fairness, best practices, and how much pleasing Google has come to distort the production of good content.   But jousting at Google’s windmill has probably become a waste of time, especially given that many of their concerns about buying and selling links are legitimate.  That practice certainly did distort the relevancy of rankings in a significant way.   In fact Google’s core brilliancy – the pagerank algorithm – put in motion a variety of online linking practices that have reshaped  web content in dramatic, mostly negative ways.    People used to link freely and often as a matter of course because links are the heart of the web and commercial concerns were not in play.  Now, free links are doled out by many very sparingly in an effort to preserve pagerank at their own websites and to deny others a competitive advantage.    I hope Google is considering this factor as they revise the algorithm.  e.g.  linking out to other sites should tend to *boost* ranks for a given term more than it lowers the rank due to leaked pagerank.

Associated Content monetizing plagiarized content.

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update:  I’ve rewritten this post after realizing Mashable is not saying AC did anything illegal.

Mashable is falling just short of charging Associated Content, a well-funded content distribution portal, with plagiarism.   Apparently an AC contributor has lifted a lot of Mashable articles verbatim and posted them at AC.     Mashable argues that since AC claims to edit contributions they should have caught this. 

As Mashable notes what makes this scraping and stealing more conspicuous is that AC is a relatively big online publishing player, not a junky run of the mill “made for adsense” site that would soon be delisted from Google and abandoned.

Of course, few sites screen contributors fairly carefully.  In the rush to create profitable social communities, many sites are willing to turn a blind eye to who is posting what and from whom.    Google’s getting better at delisting plagiarized content, but it’s still a big problem.    The solution is fairly simple but so far few are willing to implement better screening of publishers and writers.   Google adsense, for example, is often run on the lowliest of scraped content websites.   Since Google has a record of payments to those publishers  I find it hard to believe they are doing a careful job of deleting them from the system.    I have not even heard Google claim that they do anything much to ban people from the Adsense program.     With adsense as a prime monetizer of online content both legitimate and plagiarized, it would be nice to see Google blacklist abusers and pass this along to other advertising networks.

However based on my experiences as an advertiser Google is probably the best at following up and creating at least a minimal level of accountability for publishers.   I bought cheap traffic from Enhance and the number of junk sites was very conspicuous in the logs.  Conversion was close to zero and I discontinued the campaign.  

Blogger and OpenID

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Reshma Kumar over at Webguild is reporting on Google’s upcoming launch of blogger based blog commenting that will support OpenID.   This is a great development and kudos to Google for again doing the right thing, which is making it easy for people to comment without having to do a separate login.   Also, along with Open Social, this approach is coming closer to the ideal online environment where you log in ONCE, and then interact in a robust way with all online environments and other onliners.   The analogy we should all be using is that of a massive party where everybody has a searchable name tag that contains all the info they care to share including pictures, writings, and resumes.    The complication is obvious here – some people will want to keep some things from some people.    I’m not sure how to manage that part since turning the info “on and off” does not work well in our cached and oft-downloaded online info environments.

Reshma notes:
 Users of OpenID-enabled services such as LiveJournal and WordPress can comment on a blog using their accounts from those sites rather than with a Blogger/Google account.

 This may not sound like much, but it will increase the ease of commenting on other people’s blogs.   I’m concerned by how blog commenting is becoming a dying art.   This is due to part to spam comments and in part to blogger selfishness where they don’t want to add to other’s blogs for a variety of SEO or ego reasons.      Ideally I’d like to see every person with their own blog, and then an auto-trackback feature so the conversations would span multiple blogs and instead of comments you’d just have dozens of interconnected blog posts on a topic.   However many people don’t want to have a blog but do want to participate.   This will help with that.

WordPress to Blogger

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It seems like it should be easy to move a WordPress blog over to blogger given how easy it is to move a Google blogger blog to WordPress via the WordPress import scripts (which I think are based on Google blogger APIs).

But I’m concluding it will be easier to just cut and paste the content over on the 20 or so posts I have to move rather than try to unearth, configure, and hope things work out by using the small number of routines people have cobbled together for this task.

I suppose it’s to Google’s credit that they have helped make it easy to move *away* from Google but have not made it easy to move *to* Google in this case.

Generally I’d say WordPress is a superior blogging platform but Blogger has gotten much better with lack of ability to easily use categories the only major defect.

I’ll be taking our Travel blog now at   blog.ohwy.com  and moving it to blog.u-s-history.com where we are slowly setting up a very rich history and travel site.