Category Archives: Social Networks

Yahoo! WAKE UP!

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It’s very frustrating being a Yahoo shareholder.

Not because Yahoo isn’t a good company, in fact Yahoo is a *great* company.

Not because Yahoo doesn’t seem to “get it”, Yahoo arguably “gets it” better than almost all other companies in terms of Web 2.0, the social networking space, and in terms of the importance of open architectures and developer support.

Not because Yahoo doesn’t have any of the lucrative search market share. They are the clear 2nd place in search with huge search activity and over 20% of global internet search traffic.

It’s frustrating because despite all the advantages, Yahoo just can’t seem to capitalize on all these advantagesto turn a good buck, monetize the site to full potential, and increase my share price. Google, with total traffic levels about the same as Yahoo, has a stock capitalization some *FIVE TIMES* that of the company with arguably very similar potential for profits.

Little internet companies and even many very big ones have a good excuse for failing in profitability – online biz is a cold and cruel world and for all the but the huge players everything can turn on a dime. Yahoo, on the other hand, has no good excuse for failing. They are a market maker in terms of online search, global internet reach, online video, and …. this just in for me …. they are HUGE in the Social Networking space. Yes, that would be the social networking space everybody is so excited about. What do I mean by HUGE? Let’s review this graph from Compete.com via TechCrunch.

First we need to note that Compete.com is not even remotely a perfect measure, and also adding “unique visitors” in this fashion is counting some folks twice. Also, they are listing sites like Geocities that are arguably not social sites, though I’d argue they could be “open socialed” quickly with an effort in that direction. Since the overlap at these traffic levels is probably not a very big deal, and also assuming they spend time as if the Yahoo properties are separate sites their ad potential may be the same as if they were different folks, these numbers are important and relevant.

So, the big players first:

Myspace: 72 million unique visits in October

Facebook: 33 million

Yahoo: 38 million …..

<screeching reverse halt noise here>

What? Yahoo has more social traffic than Facebook?! Yes they do if you add Flickr and Geocities and Yahoo Groups.

Aside from the fact that Caterina and Stuart and the Flickr gang are probably thinking they sold out a bit too cheap at only 20 million, Flickr is an astounding success with some 14 million users and growing. Personally, I’d rather hang out at Flickr than Facebook anyway.

So, where does this huge number of users in the Yahoo social networking juggernaut leave us?

Frustrated baby, frustrated……

Berners-Lee: More study of WWW needed

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Tim Berners-Lee, the closest thing we have to an “inventor” of the web as we know it today, is calling for more integrated, broad studies of the internet rather than the mostly piecemeal academic work being done now.     He’s right.   The internet is arguablly the most profound change in human communication in history, and it’s just getting started.    As social networking explodes into the dominant socializing mechanism for humans we are experiencing many new opportunities and many challenges, especially as the online environments create new relationships between people, generations, and cultures.

Universities would be well advised to heed this call from Berners-Lee and offer more “web centric” courses, but more importantly academics should be spending a lot more time studying the complex, changing structure of the web.  The technical aspects of the internet are fairly well studied in commercial circles.   The sociological side is  poorly/rarely studied in academia and the commercial sector is still struggling to understand the implications of the massive shift of human activity online.   

Brightcove darkens. More companies to follow.

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Update:   Here’s the word from Brightcove 

Brightcove, a formerly “promising” video distribution startup has given up it’s lackluster battle to compete with YouTube in consumer video, though *it will remain open as a distribution point for high quality video.    (High quality video?  Isn’t that an oxymoron in modern media parlance?).

ReadWriteWeb has an unsatisfactory summary of this event, failing to note that the key challenge for anything related to online video is this:   Video-related advertising doesn’t work.    More importantly it’s not clear it will *ever* work.   I’ve always been skeptical of how video would monetize, and still think YouTube may never justify it’s capitalization except as one more brick in Google’s massive wall of online dominance.

In fact it’s time to consider this interesting possibility – pay per click advertising may be a “one hit wonder”.     I’m not prepared to make this case yet but it’s not really clear that online advertising techniques outside of PPC are working well for advertisers, and even PPC is showing signs of reaching some cost limits in term of advertiser ROI.     Success for advertising agencies (Google is number one, with half the online ad take)  should not be confused with success of the advertising itself.    Clearly PPC is working for many, but part of what is happening is that offline advertising is finally recognized for what it is, which is an “emperor without any clothes”.      I’d argue that as a general rule (ie more than 50% of the time) offline advertising campaigns have negative ROI.    Watching in the Travel industry how negative ROI is spun by ad salesfolks as positive ROI and how failure is analyzed as “success” has been a real eye opener, and I think these mathematical misperceptions are pervasive in the industry. 

Another powerful force is the impact of “free” social network marketing.  Word of mouth has always trumped paid advertising, and social networking is ushering in a new era where consumers not only control what they buy, they are working to control the ads they are exposed to and are talking a lot about products independently and without advertising intervention.    Facebook’s recent “beacon” fiasco tried to spin this backwards and has had very questionable results.

Pay per click has brought much better ROI measurement to mom and pops as well as large companies whose agencies are having increasing difficulty spinning failed “branding” campaigns as a big success.  

Brightcove is not an exception: look for more failures in the video space and elsewhere as the 2.0 bubble slowly deflates into a balance with rational business practices.

Propeller vs Mixx vs Digg vs?

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Center Networks is reviewing yet another DiggEsque application called, in what has got to be one of the most questionable rebranding efforts of the year:  Propeller  .  Propeller started life as the Netscape ranking site that was very similar to Digg and designed to compete with it.    That effort having failed, it appears Propeller is an attempt to rebrand things such that they can take another shot at Digg.

I’m having a lot of trouble understanding “the point” in what seem like similar approaches to the same challenge, which is getting people to *participate* very actively in story selection and commentary.     Rather than “we’ll build a site and they’ll come to it” approach I want to see dramatic improvements to portable identities.   MyBlogLog is the closest thing to what I think is the clear  “right answer” here.  Basically, what I want is for every online person to have an identity.  I want to see that identity when they visit my websites and I want to see that identity when I am visiting a site they’ve also visited recently (or maybe … visited ever).   One interesting extension that might come out of this would be a superior “vote by your feet” ranking system where pages at which many people spent a lot of time would have more authority, and when this was combined with tags and comments by the visitors you’d have a fairly robust system for ranking sites.

Mixx versus Digg?

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During weekends and holidays my favorite news site, TechMeme, gets wilder than usual because I think there are fewer news outlets posting stories and even the big tech blogs dry up on the weekend.   Even more wild are holidays, which may explain the odd top story today at TechMeme today about MIXX versus DIGG.

Mike over at TechCrunch is reporting that a lot of Digg users are heading over to the new social story tagging site called Mixx.     He notes that Digg users have become increasingly frustrated with the Digg communities and mini-scandals.   A quick Alexa take on Mixx did not really seem to support the idea that MIXX poses much threat right now to DIGG, though since MIXX is still in beta it’s possible MIXX is going to be a contender when it’s known to more people.  Mixx appears to have 150k-250k daily visits (per my rough Alexa extrapolation from approx 35k Alexa rank).     Given the up and down traffic pattern at MIXX though it’s not clear it’s “taking off”, rather than it’s setting in as one of the many DIGG “also rans” that have little chance of even catching the big DIGG.

The Social Graph

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ReadWriteWeb has an excellent summary of the idea that online relationships between people can be described in terms of a “Social Graph” that defines and to some extent dictates those relationships.

I guess I’m OK with a lot of the faux complexity that Social GraphOlogy is going to bring the table, though it would sure be nice if Tech folks and academics could just talk about things in the simple terms they deserve.   All this stuff, and most of the internet, is about the intersection of information with *human relationships*.  We are talking about basic sociology here, and I’m not sure it’s going to be  helpful to redifine things with new terminology when it’s not really needed.   The Social Graph recognizes and defines online human relationships.   Couldn’t we just talk about this in the same way we talk about other things and preface everything with “online”?     Probably not, because that won’t socially graph well enough.

OK it’s official – you can say “Graph” for Social Networking and still be cool

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Tim Berners-lee has referred to the “Global Graph” in a recent blog post over at TBL.   There have recently been several blog posts suggesting that the word ‘Graph’ is too confusing or inappropriate as a way to describe concepts surrounding social networking, but now the the big Tim BL is on board, now it’s all about the graph baby!

TechMeme still Rulez!

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[Following is this is a revision of a post I did over at WebGuild.org – the Silicon Valley social networking and tech education group] . 

For bloggers, Gabe Rivera’s TechMeme has become a top technology watering hole, ranking and finding great blog posts and tracking the discussions that form around them.

Fred Wilson, a New York Venture Capitalist and great blogger, is lamenting the good old days when he thinks TechMeme had more of the stuff he wants to read – more of the old guard tech bloggers and fewer popular newspaper articles.

Unlike Fred, I’m happy with what I see as a diversification of the early TechMeme post universe. I’ve never been comfortable with the idea that the “old guard” does all the best blogging, and TechMeme does a great job of unearthing new voices for me.    Frankly, I’d like to see even more new voices.   As I’ve noted here before we need a blogging revolution (hmmm – I guess I’m too lazy to lead it?!   I was supposed to get Scoble a list of “great new voices” and have not done that yet, though it’s on “The List”).     My criticism of TechMeme is more along the lines that by design it will become too focused on the insider rumor mill rather than the most significant technology news stories.    But I appreciate the fact that you want “most significant story” to be defined by objective processes rather than a handful of editors.  TechMeme is doing a great job of that so far.

In general I find I prefer the new fresh voices to the old ones.  Fred wrote that he likes new voices too but appears to be tired of TechMeme’s increasing number of legacy media stories about tech issues.  I agree the old schoolf folks often miss the big picture, but they are driving much of the national debate on these issues so I want their take as well as the insiders angle from well-connected bloggers.    I also appreciate that legacy media folks check their spelling, usage, and their facts – a point that should not be lost on many bloggers including this one.    (But the spell checking takes an extra 30 seconds …. I have no time for THAT inconvenience!)

Thanks to TechMeme I find a lot quickly, and I also have the site doing some of the human filtering for me because I know Gabe won’t run lousy blogs.   Are people writing specifically to TechMeme to get links there, as Fred notes?   Sure they are, but this just creates the challenge we get with all news media – a sort of echo chamber where all the insiders are talking about the same stuff.   That challenge is not really TechMeme’s fault – the solution for that is more good bloggers which will diversify the conversations even more and get people talking about things and linking to things they had not though about before.  

[groaning] after I wrote the post above, TechMeme managed to have one of it’s dumbest top stories in some time – a clear indication of how insulated our silly tech community can become from real world issues. 

Oregon Retirement

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[crackle-crackle-ssssss=pfffffttt!] … we interrupt the technology ramblings to bring you mildly shameless promotions of things I have some interest in.  Also, of course, these blog posts help me understand how blogs are ranked for various phrases and words in search engines …

Oregon Retirement is an excellent project by some friends of mine who are very familiar with the Retirement landscape in Oregon and across the country.   I’m going to partner up with them as we create a national site about retirement in the USA.    We’ll be covering both as a site and as a blog many issues relating to retirement and also featuring retirement communities across the country as well as great cities in which to retire.   The site will feature an extensive database of retirement places, a social network, and a blog.  More about this in future posts. 

Email as the new Social Network

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The New York Times is summarizing some interesting plans from Google and Yahoo to turn their email systems into forms of social networking.    This idea could have a lot of potential, as the Yahoo’s Brad Garlinghouse points out in the article that Yahoo has a lot of information about an individual’s social relationships – for example who they email regularly – and this info is simply begging to be mined to help users navigate their increasingly complex online worlds.