Here in lovely Talent, Oregon the real estate prices have been going up in spectacular fashion. Until now. As a favor to my pal Jack Latvala I’m helping him set up a PPC campaign over at Star Properties, the closest thing to an official real estate office for Talent we have here. They also cover Ashland Oregon and have a lot of Ashland Oregon Real Estate listings as well as Talent Oregon Real Estate. Jack and Lynn are great to work with and are one of those rare brokerages that are more interested in helping people and the community than in landing the sales commission.

We’ll start with the $50 in free clicks from Google from SES and see if they can get any action from that bidding on terms like Talent Oregon, Talent Real Estate, Ashland Real Estate, etc. I’m very interested in this from a Search optimization perspective as well. Star would very reasonably be considered the most relevant site for Talent Real Estate, but probably not for Ashland Real Estate. However, the listing at the top for Ashland has a PR of only 2 and is not one of the big players there. I’m thinking he may be the cleverest one though as that’s a choice spot. In these “longer tail” areas we see that Google often fails to deliver the type of result you’d get if you asked a very knowlegeable local from Ashland about Real Estate, and I think this bodes well for Yahoo’s more humanized social search approaches.