Battelle will be back at Mash!?

John Battelle‘s already giving up on Mash and I think that’s too bad.   He’ll be back because I think it’ll catch on… unless Yahoo fails to evangelize properly.    Umm – wait a minute.   Yahoo !   Evangelize!!!!!

Here’s the comment I could not post over at Searchblog because I gave up on the  4th time with the captcha.   Searchblog is still a good resource though I think it suffered greatly when John went off to build the Federated Media Empire.   Today’s challenge posting was a perfect example of why I’m getting tired of putting in my “valuable” comments at A list websites only to be treated poorly by tech problems, short replies, or no feedback.

Social media / social centric blogging will soon trump the current elitism that is damaging blogging and that’s a good thing.    I’m finding the best stuff is coming from peole who are not read enough.  That can be fixed though Google’s ranking system is getting in the way of that for sure – but this is for another post.

——  To John at SearchBlog —-

Wow John, I think you’ve given up too soon.  Yes it’s too much like Myspace but there are some great features that bring Yahoo’s strength to bear in social networking.  Blog and picture integration are good features but the threaded conversations *across different profiles* is a feature I’ve not seen before – it’s a very good way to get people talking, like MyBlogLog does.

For example I’ve given up on SearchMob and even commenting here because as much as I appreciate your wisdom on things this is very one-sided.   I give my .02 in thoughtful comments and get back…very little, because most A list folks are far too busy building empires to actively engage with the rifraff bloggers out there.  That’s OK, but’s regular blogs don’t reflect the web in all its powerful 2.0 social glory.  The holy grail for blog/social media is where we get away from the “A list” and towards socializing that is spawned from the belly of the internet beast itself – ie where socializing springs from natural relationships of people and sites.   Facebook and now Mash are facilitating that change, and it’s a great one.

Yahoo Mash is cool

I’m enjoying Yahoo Mash so far. email me if you need an invitation as it is still in beta:

Here are some observations for what they are worth:

* Lots of search and SEO folks in the beta so far. This will probably make early feedback very different,and a lot more sophisticated than what it would be with a normal online sample.

* Business features lacking. I agree with others who are noting this is a bit “too much” like MySpace which is inferior to Facebook and LinkedIn. You can do a hybrid of all these here, so bring in more biz networking features ASAP and it’ll get early adopters and influencers on board fast.

* More blog integration /mybloglog stuff would be nice. I’d like to use Mash as a way for people to talk about blog posts at my blog and others. I can’t get the RSS feed to work in my Mash profile so far ( )

Mash has a GREAT idea with the comments crossing across all profiles and the convo feature which allows people to carry on a conversation across their profiles. I think this is a really neat breakthrough in interactivity though I’m still processing this feature, which I have not seen elsewhere.

Yahoo’s MyBlogLog, combined with Mash, could actually be the killer application (though I assume MySpace and Facebook would soon copy it but that’s fine) . For most onliners like me there is a huge problem with the amount of time spent navigating and participating in social networking plus blogging, not to mention “real” work on websites and such. Needed badly are ways to seamlessly travel online, carrying your profile and important ID elements, blog posts, and more around with you. IMHO MyBlogLog has come the closest to this holy grail so far because it allows people to do their own thing AND interact with others who are doing their own thing.

Yahoo gets this in a big way which is why they bought MBL and have created certain features in Mash. Good going so far Yahoo!

Disclaimer: I’m a Yahoo stockholder, so I’m rootin’ for them but remain pretty darn objective otherwise.