Daily Archives: February 25, 2008

Microsoft’s Engagement Mapping … a quantum leap … in BS?


Initially I read the Microsoft engagement mapping announcement thinking this would be a remarkable innovation. They are claiming that EM will track a consumers interaction with advertising all the way to the point of sale which if done accurately would … Continue reading

Posted in advertising, Google, microsoft, research | Tagged , , , | 2 Comments

Google economist on Google’s success: Huh?


Hal Varian is an economist at Google, and I’m sure he’s a good one.   However his Freakonomics and Google blog analysis of why Google has done so well in search leaves a lot to be desired.    After knocking down a … Continue reading

Posted in Google, search, SEO, Web 2.0, yahoo | Tagged , , , | 2 Comments

Adobe Air – offline to online is good


Adobe is launching an application that will allow people to work offline on forms and other content which will then automatically be posted to websites when they go back online.   This is an excellent “transitional” application because many users still have … Continue reading

Posted in blogging, blogs, internet, Social Networks | Tagged , , , | Leave a comment