Google + Doubleclick? Microsoft cries “Advertiser Monopolizer!”


Dana Baran over at WebGuild blog has a great short article summarizing Microsoft’s case against a Google takeover of Doubleclick.   The chart (from the MS legal team?) has what appears to be an excellent summary of the total online advertising spend.  I assume this is for 2006 but not sure.   It shows approximately a 20 billion total ad spend with Google scooping up 30% followed by Doubleclick at 22%, Yahoo at 19%, Microsoft at 17%, and all the rest at 12%. 

Microsoft’s point seems to be that Google and Doubleclick should not merge because, as the two leading recipients of online advertising revenue, this would create a player with more than half the market and thus too much power over the marketplace and advertisers. 

Palm Centro. At $99 the Centro has a great price but still a too-small screen!


Palm’s new phone – the “Centro” – offers a price breakthrough for “higher end” smart phones.  With a mid-october launch date.  My prediction is that this is too little too late from Palm, already struggling to regain a market.     The Treo was a significant improvement over earlier phones and PDAs, but Apple’s iPhone effectively blew the Treo design out of the water.   Others will copy the iPhone and other good smart phone features but it seems Palm has just issued a “cheap” version of the Treo.     This was too little too late to compete with the iPhone and coming Google phone

Palm Centro intro from Palm website

This *may* work depending on the expectation of users.   If people who have held off on iPhones decide they can now afford a device that has the enhanced functionality of the Centro AND if the Google phone is delayed past Christmas (unlikely in my view), the Centro may be the boost Palm seems to desparately need.   However, unlike the iPhone the Centro is unlikely to create a huge buzz.   Unlike the iPhone which was a masterpiece of clever innovation and hype, the Centro can only brag about a price breakthrough – it is nothing like a technology breakthrough.    A large screen at this price might have made this the “must have” gadget for high schoolers and soccer moms, but I don’t see this taking off.

The Google phone is likely to come out before Christmas and if it’s in this price range and more like the iPhone it’ll be the device of the year and yet another feather in Google’s oversized cap (and oversized market cap!)

IMHO LARGE screen sizes will be the key to success as phones evolve.

More on Google Phone from Business Week

Charity return on investment is important. Thanks World Vision!


There are a great number of groups doing a lot of good in the world, and I’m concerned that *something* in the way we process information about poverty and health needs in the developing world has made us far too skeptical of how easy it can be to save lives, and far too skeptical of the groups that are doing a good job.

This in part leads to what I’d argue is an immoral state of affairs in the charity world. Most people in the USA give far more to University, Hospital, and Museum endowments than they give to organizations serving the third world that are saving lives for a few bucks rather than simply making our already very comfortable middle class lives a *bit* better. I guess that’s OK but I’ll take the big ROI on my charity investments, thank you.

It feels very good knowing your money is actually saving lives, living because I chose to give to high ROI charities.

The simple story is that it costs very little to save lives in the developing world. Although it’s a little counterintuitive it’s also clear that reduced death rates lead to reduced birth rates and lower population. I’m floored by how poorly this is understood by otherwise intelligent people, and it seems to be the top reason people say they don’t want to give money to extremely poor people. Graft and corruption are major problems in the third world which is why you want to give to “NGOs” or “non-governmental organizations” which tend to be far more effective at making sure the money finds its way to the right people.

So, let’s apply this ROI in real life and give some money in honor of my Mother’s birthday today. I think charities like World Vision do a lot of good but also suffer from the kind of fatigue people show when presented with a lot of “dying children” information. This is unfortunate because World Vision leverages cheap and free expertise to deliver a lot per donated dollar. Here is the campaign mom likes:

Major pharmaceutical companies have recently donated over $174 million in medicines and supplies to World Vision.
But we need your help to distribute them where they’re needed most.

The medicine is Mebendazole and some others that fight worms and intestinal viruses – one of the leading killers in the developing world. World Vision has the meds but needs money to ship them. The “multiplier” in this case is 13x – ie a donation of a mere 7.7 cents delivers – literally – a dollar of medicines.

So, time to stop writing and do some good and give $770 dollars to this campaign for a health impact of just over $10,000!

Donor Name: Joseph Hunkins
Donation Total: $770.00
Donation Date: 27-Sep-2007
Completed Date: 27-Sep-2007
Payment Type: 
Credit Card Type:

Happy Birthday Mom!

World Vision
KIVA
Unicef


Yahoo rewriting URLs to improve indexing


Yahoo just rolled out new search results so it’s a good idea to check your rankings after these settle in.    Over the past few years Yahoo has (too quietly) been improving their search results which now, arguably, rival those of Google.     Word on the grey hat SEO street however still contends that Yahoo and MSN are much easier to spam than Google.    I think I’ll run yesterday’s “Las CrucesSERP test at Yahoo and see how those results compare to Google’s, especially given the new Yahoo efforts.

A feature Yahoo announced recently is they new dynamic URL rewriting which should improve indexing – sometimes dramatically – for sites with a lot of dynamic pages or content.

Halo 3 and the statue of the 3 lies


Speaking of Boston MA as I (ummm … sort of) did yesterday, MIT students have pulled a great prank on Harvard by decorating the famous statue in Harvard Yard as a Halo 3 fighter.

The “John Harvard” statue may now get nicknamed “Statue of the FOUR mistakes”. Ironically the statue has three big mistakes as it sits in the hallowed yard of Harvard University, that bastion of intellectual achievement.

Also called sometimes “The statue of the three lies”, the mistakes are:

The statue isn’t really John Harvard. It was commissioned after his death and he had no known portraits so a student sat for the artist.

John Harvard was not the founder of Harvard. It’s named after him, founded by Mass. legislature.

Statue has the wrong date for the founding of Harvard. 1636 is correct, statue shows 1638.

Boston Legal Jumps the Shark


I’ve been a fan of Boston Legal for a few years but the season premier tonight is really, really bad in my opinion.   The new characters are weak and uninteresting, the performances seem anemic and uninspired, and the storylines are stupid rather than quirky.    Did the old writers go on strike?    If not, they should stop paying them.    If this wasn’t bad enough I missed my Facebook pal Mark Cuban on “Dancing with the Stars”

Las Cruces


So, the Las Cruces question today relates to whether Google’s “SERPs”, or Search Engine Results Pages, give good quality results for the Query “Las Cruces”.    This post is also part of the nmohwy SEO experiment.    To determine this we’ll take the top page of results and look at each one of them.   In SEO terms this is called “scraping” a page and is usually considered bad form and even illegal in some circumstances if you do it over a large number of pages to create a new website, but in this case the scraping action has good legitimate use, especially because it’ll help me determine the most appropriate content for the Las Cruces web page at NMohwy.com.   “Most appropriate content” has become a very interesting concept as Google’s search dominance continues.   Without a high Google ranking it is very hard to get much traffic to a website so “pleasing Google” has become almost a necessary condition for the online success of a website.    Yet as Peter Norvig, head of Google search recently noted at a conference there is a huge give and take going on between Google and SEOs that is reshaping the Google results and therefore reshaping the web.   This was an inevitability of Google dominance but I think it’s a very undesirable outcome that is devaluing many of the things the web once valued highly (especially some type of very functional linking relationships that are now seen as “spamming”).

That said, it appears  Google has done a very good job for the query “Las Cruces” with one glaring exception among the top 10 sites.   I’ll discuss each below:

City of Las Cruces – Home

Home page for the beautiful city of Las Cruces, New Mexico, Rated as the best place to retire.
www.lascruces.org/ – 35k – CachedSimilar pages 
This, Las Cruces’ official city page, makes sense as the top choice for the query “Las Cruces”.   With a simple query of the form  “city”, it’s not clear if somebody wants Las Cruces Travel Info, City info, news, real estate, etc.   However with most city queries I have reviewed Google tends to go with the official city page first, then the official visitor page second or third.   This is intuitively consistent with what I’d think a user would want from that simple query.

Las Cruces, New Mexico Convention & Visitors Bureau

Official Web Site of the Las Cruces Convention & Visitors Bureau.
www.lascrucescvb.org/ – 68k – CachedSimilar pages
As noted before this is a logical second page – Visitor Bureaus are usually key point of visitor contact  (smaller cities generally don’t have this function or have it wrapped up as part of the Chamber of Commerce)

Greater Las Cruces Chamber of Commerce Home Page

The chamber of commerce is a not-for-profit organization and is owned and operated by local business leaders who work to promote business growth in the
www.lascruces.org/ – 25k – CachedSimilar pages
Again, a logical third choice for Las Cruces NM.     Chambers offer businesses in the region and also will have much visitor and relocation information.

Las Cruces, New Mexico – Wikipedia, the free encyclopedia

Las Cruces is a city in Doña Ana County, New Mexico, United States. As of the 2000 census, the city had a total population of 74267.
en.wikipedia.org/wiki/Las_Cruces,_New_Mexico – 89k – CachedSimilar pages
Google *loves* Wikipedia.   This is partly for good reason as Wikipedia often has excellent features for many cites as well as millions of other topics.   Recently a university study of Britannica and Wikipedia concluded that the errors in each of these online resources were roughly equivalent, suggesting that Wikipedia, with it’s much greateer number of articles, is actually a more authoritative resource than Britannica.

Las Cruces Sun-News – HOME

Daily news, opinion, sports, arts, entertainment, lifestyle and classifieds.
http://www.lcsun-news.com/ – 105k – CachedSimilar pages

Local Las Cruces news also appears to be an excellent site to rank highly.

Las Cruces NM New Mexico

Las Cruces New Mexico Travel, Restaurants, History, and Relocation.
lascruces.com/ – 24k – CachedSimilar pages

Las Cruces, New Mexico (NM) Detailed Profile – relocation, real

Recent posts about Las Cruces, New Mexico on our local forum with over 100000 registered users. Las Cruces is mentioned 1128 times on our forum:
http://www.city-data.com/city/LasCruces-New-Mexico.html – 120k – CachedSimilar pages

City Data is a good site that has created a huge mashup of many public domain data source, images they collect from users, and has a fairly large user forum.  This is their key Las Cruces page and probably a good choice though there are many resources that offer similar information, though I think City Data does a good job of pulling them all together in an unattractive but very usable form. 

New Mexico State University

Located in Las Cruces, New Mexico.
http://www.nmsu.edu/ – 18k – CachedSimilar pages

This result should probably appear higher because Universities are a key part of the community and also a key search destination for many.  However NM State Las Cruces appears to have failed to do (any?) SEO work with the site to let Google know wazzup, thus Google winds up placing them lower than otherwise.

WEBLIFEPRO.COM

http://www.weblifepro.com/lascruces/ – 1k – CachedSimilar pages

This is the only clearly bogus result.   The page is down so this must have been some sort of marketing effort gone bad, perhaps due to manipulative SEO practices.

Las Cruces Public School District

Las Cruces, New Mexico’s Public School District. Calendars of events, board policies. Information on schools, employment, district news, assessment,
http://www.lcps.k12.nm.us/ – 45k – CachedSimilar pages

This at first appears to be a questionable result for the first page though it could be a result of huge incoming links from kid related sites.  People looking for an elementary school would tend to use “school” in the query.  I suppose this criticism could also apply to the University listing.   Perhaps the demographic for “Las Cruces” searchers has a good variety of ages including young kids,, making this a reasonable result.

So, it appears that for the query “Las Cruces” Google has done a good job of rounding up relevant sources of information.    Google’s strength is working with highly targeted queries so we’ll try that next for Las Cruces New Mexico related stuff.

Firefox problems


UPDATE:  Your Firefox extensions acting up could also be the problem.  I’m checking this now and have removed several like “StumbleUpon, a custom toolbar, and a Video downloader.   If this works I’ll try reinstalls to see if I can duplicate the problem but in meantime see this list of problems for extensions: Firefox Extension problems.

I should have listened to Mark Cuban some weeks ago when he noted the problems with Firefox.   I’d been chalking up the slowdowns and surfing problems to a problem 512meg chip I’m in the process of replacing in the laptop, but it’s now clear the trouble is with Firefox.     I just reinstalled the latest version 2.0.0.7 and still no luck – as a process Firefox quickly grows to absorbing 99% of my CPU capacity and everything slows to a crawl.   I’m using IE for now until this shakes out or my new chip brings me to 1 meg RAM on this laptop which should be enough to compensate for the problem.   I read somewhere that Firefox could be using all of my 512 meg as part of normal operations, and that his is *not* a firefox memory leak.

So, if you are experiencing the Firefox problems consider more memory or switching to IE!

3:10 to Yuma gets * * * * Quacks


You don’t want to miss this excellent western, filmed and acted much in the tradition of the old westerns but with some exceptional scenes that would leave even John Huston in awe of the filming technique. 3:10 is a complicated exploration of the two key characters – a sociopathic robber / gunslinger and a mildly disabled civil war farmer, played brilliantly by Russell Crowe and Christian Bale.  The film is set in Arizona but was filmed in New Mexico and on sound stages.  The film is set in an early, post civil war Arizona.    Bale and Crowe cross paths and wits dramatically in this western action morality play. I felt that some of the action was unneccesary to the plot though this is a film where the violence is part of the story, and the chase scene in the train tunnels was a stunning example of bringing the exitement of an old western to a modern audience.

New York Times Movie Reviews are now available online.  Fantastic.  Thanks, Dave Winer, for pointing this out.

Why “recursive self improvement” could be the key to enlightenment.


This excellent article by Michael Anissimov describes two versions of how things could shake out in the coming Artificial Intelligence revolution, and suggests that it’s more likely strong AI (that is, computer-like devices that think pretty much like we do) will lead to an explosive increase in intelligence as a result of “recursive self improvement”.    The idea is that the intelligent machines will operate much faster than our brains can function, but will also tend to improve on their own designs.  

For humanity, design improvements on our brain architecture have been a very-very slow process governed primarily by evolutionary challenges.  Basic analytical intelligence almost certainly emerged in animals as an adaptive advantage in terms of survival.   Unlike our cousins the higher apes, human brain power has combined with community history to allow us to build technologies that last through many generations, and more importantly to *improve* as new people grapple with new problems.  This technological explosion is a fairly recent phenomenon but should still be considered a very slow process compared to the type of progress you would expect to see in an environment driven purely towards advancing the technologies surrounding “intelligence”.

If Anissimov and many others in strong AI research are correct, the time between the advent of conscious, recursively self improving computers and a massive explosion of intelligent machines could be very small – a few years or even possibly just a few moments.    

Currently, we humans do a handful of physical transformations that take us off of the slow evolutionary treadmill.   Glasses are a simple technology that changes us.   Corneal transplant and heart stints are “advanced” technological enhancments to our bodies.    Cell phones and computers are technological enhancements to our brains (and yes, the company called “BrainGate” has now connected computer chips directly to brains allowing human brains to directly interface with computers to do simple tasks).   

Still,  earth’s painstakingly slow evolutionary processes has yet to develop a creature that will be able to rebuild itself every few days into a vastly superior version of the former self.   We appear to be within a few  decades of that type of entity.

The implications of this re-evolutionary development cannot be overestimated.