Mike Arrington suggests that PayPerPost is now officially absurd with a new and silly disclosure policy and I think I agree:

PayPerPost’s disclosure options are already effectively obsolete because checking the first box = “Look at me, I’m a very virtuous blogger” does not disclose the use of that blog as a powerful search optimization tool for *other* websites by the blog author or his associates. Also, if somebody runs ads and gives the money to charity I consider them *more* virtuous than somebody who refuses advertising, yet these standards imply otherwise.

I think the whole notion of commercial vs personal is getting so blurred that we need to either stop worrying about this OR look for an extremely high level of blogger identity transparency (e.g. a clear itemization of vested interests posted and verified by a third party with public consequences if the blogger fails to disclose vested interests).

Non-commercial bloggers become speakers and book writers and link to friends – is that commercial? Of course it is.