Google Gadgetry and Yahoo Hackery. Welcome to the new WorldWideWebery

It’s great to see Adam Sah’s Google Gadgetry project move ahead with today’s announcement that Gadgets can be created to work on any website.    Adam was at both Mashup Camp 1 and Mashup Camp 2 and it was neat to see how a little project had become a big project over a period of only 4 months.    It’s likely now to become a gigantic project as Yahoo, Google, and MSN vie to maximize their online presence on, within, and interacting with other websites.

This announcement suggests to me even more strongly that the browser and desktop are going to move in the direction of becoming a place populated by many different gadgets – basically mini applications – and users will organize their offline and online experience using them.

This bodes significant changes in our typical website model as people slice and dice their sites and gadgets in the coming web 2.0 world where information flows freely and according to the needs, demands, the stupid and the smart whims of the users.

Carnival of Marketing October 8th

Carnival of Marketing

The rumors are true. The Carnival of Marketing started by Noah during a flash of brilliant inspiration moves here on October 8th and October 15th. Thanks to the many who’ve sent in articles already. I’ll pick the seven “winners” soon and post them and links to their sites on October 8th. Send your best marketing article or links to good marketing articles to

Yahoo Hack Day – you should have been there! I should have been there!

Yahoo’s Hack Day was so successful I have yet to read anything but positive reports – in fact most are downright glowing with enthusiasm for this mashup fest down at the Yahoo mother ship in Sunnyvale. I wish I could trade my lackluster experience at this year’s Google Party for a back-in-time ticket to Yahoo’s Hack Day.

Gordon over at, a Yahoo employee, provides what seems to me several key insights about Hack day, but more imporantly about why Yahoo, not Google, is the company to watch.

Of course, until Yahoo Panama gets their *ASS IN GEAR* with a high quality contextual advertising paradigm, Wall street will continue to think that they suck ….

Gordon on Hack Day:
the stuff that we do better than our competitors may have a chance to shine in the spotlight, in front of the audience that matters most. Much of the mindshare that Google has captured through applications like the GMaps API, etc. has been held because of the nature of convenience. Once a coder builds an application on top of a specific interface, switching to another API requires some real motivation…

emphasis belongs to me, the insights belong to Gordon though I’ve written about this stuff several times as well. Yahoo could wind up “owning” 2.0., which is a cool type of ownership where the big guy facilitates millions of long tail, little guy developments and transactions and publishing enterprises. The big guy shares *most* of the revenue with the little guys but the volume creates huge wealth for the big companies and modest wealth for the smaller ones. Users are rewarded with better content, rich interactive experiences, noninvasive advertising, and encyclopedic information. When 2.0 is done right everybody plays, everybody wins.