Tag Archives: Google

Death by Google

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My Airport Codes Website, AirportCityCodes.com , was completely removed from the Google index last month.   Not at all clear why and I’m hoping it’s just a a fluke.    The site was very stable and although it was somewhat uninspired it offered airport code and other information on about 9000 airports.     Google traffic has become so critical to a website’s success that without Google a site is generally almost “dead” in terms of traffic and revenues.

The site had enough sloppy construction and odd duplication across directories – problems that I had simply left intact after taking it over several years ago – that there could be hundreds of reasons the index didn’t like the site, but usually Google reserves a complete deletion like this for a major transgression against Google guidelines.    

I’ve posted questions over at the Google forum and the answers should be interesting.  

Your kids are not so smart after all

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A prevailing assumption of the past several years holds that young internet users are very computer and search savvy, but  recent study of children and internet in the UK suggests otherwise.    ARS Technica Reports

The study of young searchers found they preferred visual over text information, liked to cut and paste, and tended to do simple searches.

My own observations of how kids use computers lead me to think this study is correctly characterizing use and also offers some profound insights into the future of computing – a future that is *less*, not more intellectually sophisticated in terms of how people interact with the internet and with each other.

Several forces are conspiring to make the average internet user “dumber” than in the past:

* Entertainment usually trumps education, and as entertainment value of online environments becomes increasingly compelling kids (and adults) will increasingly spend time “playing” rather than “learning”.   

* Short attention spans now rule everywhere, and this trend is unlikely to see any reversal.    We are replacing contemplation and reflection about experiences with … more experiences.

* Human nature.   We are not designed for personal enlightenment and long term planning – rather for short term gain and satisfaction which until very recently was a better survival strategy.

So, strap in and watch out, because things are going to get a lot …. dumber!

The Donny Deutsch Experiment

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Hey, my Donny Deutsch post, part of our SEO Experiment series here at Joe Duck, is now at #12 worldwide as we move into CES.   What?  a few hours after this post I dropped to 34 – not sure wazzup. OK, now back to 12 minutes later – may just have been a server shuffle thing or my mistake …   My goal is to get into the top three sites for the query “Donny Deutsch” although Google’s quirkiness could make this tricky to do before next week. I think I’ll rise over time thanks to the incoming links and the inordinate amount of Donny Deutsch attention here at the blog, but normally you’d try to rise to the top over many months and not a few weeks. However “Donny Deutsch” is not a highly competitive term so I’ll have a shot here.  Though Donny Deutsch is is a fairly heavily searched name due to Donny’s excellent TV show “The Big Idea With Donny Deutsch”, his bombastic style and his ability to pony up $200,000,000 without going into debt.\

What?  You are looking for the Donny Deutsch Big Idea CES website?   Here it is!

When Targeted Advertising … ATTACKS…

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HEY!  I’m just sitting here minding my New Years’ business when suddenly this Google ad pops up in my face at Gmail.  Sometimes these targeted ads … hurt my feelings!

Are You Ugly? – Are-You-Ugly.com – Just an Average Joe? Find Out, Take the Quiz!

Google, I’m *proud* to be an average Joe.  Proud I say!

Dodgeball vs Twitter

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alexa3

Originally uploaded by JoeDuck.

In a recent analysis for TechDirt Insight Community I was looking at mobile social networking. Although Alexa comparisons leave something to be desired this Twitter vs Dodgeball reach comparison is pretty darn striking, and shows how the more “robust” Dodgeball has been crushed by Twitter. My take on what happened with Twitter is simple: Twitter rocked the SXSW conference last year as the key networking application for a large number of “alpha” onliners. This popularity has carried over as mobile networking moved into the techno mainstream.

It’s not clear to me if Twitter – or any similar application – will hit regular folks in the same way only Myspace really has done so far with Facebook as a distant second in total social networking. Myspace’s popularity stands in stark contrast to the way it is largely disparaged in much of the hardcore tech community where people will use Twitter and LinkedIn and to some extent Facebook, but would probably laugh out loud at somebody who asked them to check out their Myspace page.

Weave -ing the twisted path to browser enlightenment?

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Mozilla is announcing Weave, an application that will enhance the browsing experience in various ways.   I’m somewhat confused about what this means to users, but my early understanding is that this is a Flock-like approach, trying to make the browser environment a better one for socializing,  multitasking, and customized uses.

Generally I think this is a positive thing.   For reasons I don’t understand few of us really take the time to use and configure the many applications that allow us to customize our desktops in more functional ways.    Google desktop, My Yahoo, Flock , and many more tools would allow us to build a great “control panel” for our online needs, but this appears to be a fairly low priority for most of us.    I think it is analogous to how rarely people use even the simplest extra commands at Google search to refine their search.    For reasons that escape me we don’t like to improve on design or functionality even when doing so is easy and does not take much time.     Some do, most don’t.  Why?

Search Ranking Factors

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Rand Fishkin’s SEOMOZ has been doing some of the best work collecting data from prominent SEO folks and groups of experts and then analyzing that data.     Back in April I missed this report about SEO ranking factors but it’s a great read, especially for those who have little idea about how to optimize a website and web pages for better placement in search engines.    Note that experts do not agree.    Also, my fairly extensive experiences have convinced me that Google changes the ranking rules regularly simply to make it impossible to reverse engineer them.   But it’s still important to follow these basic recommendations which include what I’d argue are now the “prime directives” for optimizing websites:

Create pages that are of high and unique content quality.

Use URLs and Titles that are highly relevant to the queries you wish to rank for.

In bound links are still very important – seek external links and create internal incoming links using your desired keywords as anchor text.

Tend to exaggerate the keywords you are targeting.   ie the best writing will NOT result in the best optimization due to defects in the way machines process word information.     

CES 2008

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Click HERE for the latest on my CES Experience

At the Consumer Electronics Show in Las Vegas I’ll be blogging as much as possible, liveblogging the Bill Gates keynote on Sunday and trying to get a grasp on the big picture at this huge conference.    I’m really looking forward to seeing the latest gadgets and trends in technology.     One of the gadget themes I’ll explore are language translators.   These are important in travel and I’ll hope to test a few during the China trip this April.

Franklin has a translator device that looks like one of the best offerings out there – a twelve language translator where you type in the word and it speaks it back to you.

Google’s got an interesting new language translation “bot” for the Blackberry that Google is blogging about here.   Maybe they’ll have a Treo version later?

Google adsense discouraged quality content, Google knol is trying to fix that.

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Google knol is a promising development in online information, where “experts” will write concise, authoritative articles on many topics and the community will rank and comment on those articles.   It may be a great way to combine quality content with social networking, though I’m not clear if the quality content producers will be rewarded with more than just the knol-edge  that they have brought more good info into the world.

Although I don’t think they’d talk much about this, I think Google has begun to understand the degree to which adsense has hurt the online information landscape – basically by rewarding those who are most clever at flooding the web with low quality content rather than those who have provided high quality content.   Likewise with linking, where SEO abuses and excesses and Google decisions have made it increasingly hard to separate the information wheat from the adsense chaff.

Enter knol, which will be a community policed content system.    Basically a good idea, and as I’ve noted many times before Google is masterful at doing good things that happen to help them solve some potential revenue problems.   As Nick Carr noted yesterday Google’s high ranks for un-monetized Wikipedia content aren’t putting many Christmas presents under the tree for Google, and knol may shift some advertising focus back in house.

Google’s knol project

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Google’s about to launch yet another clever idea.  Called knol, it will feature authoritative articles about any topic which will use community rating and input.   

It will be interesting to see how this project compares to the excellent community produced content at Wikipedia, and also how Google handles the legitimate as well as scammy SEO tactics that always follow good content.     Disallowing links to commercial sites would seem to inhibit an author’s ability to feature things, but allowing them opens up the chance of abuses of the type that made Wikipedia choose to use NOFOLLOW tag on all external Wikipedia links.

The good news – more quality information online – yippee!